Alliance for the Chesapeake Bay 50th Anniversary Project Plan

Celebrate the 50th anniversary of the Alliance for the Chesapeake Bay by focusing on brand elevation and financial sustainability. The project plan outlines objectives, project management structure, roles, and timelines to achieve strategic priorities. Governance structures and subcommittee plans are established for effective execution.

• Anniversary
• Alliance
• Project Plan
• Chesapeake Bay
• Strategic Priorities

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1. 50thAnniversary Project Plan March 6, 2020 Board Meeting Presentation Prepared by: Susan Johnson 1

2. 50th Anniversary Project Plan Contents: Background and Objectives Project Management Timeline Next Steps 2

3. 50th Anniversary Project Plan Background and Objectives: The Alliance for the Chesapeake Bay will be celebrating 50th years since its inception. The organization wants to take advantage of this milestone to make significant progress on two of it s Strategic Priorities: 1) Differentiate and Elevate the Alliance Brand A. Increase awareness of the Alliance and its mission (Brand Elevation) B. Celebrate the engagement /accomplishments of environmental leaders 2) Ensure financial Sustainability for the Next 50 Years 3

4. 50th Anniversary Project Plan Project Management: Proposed governance structure to oversee project progress Board Steering Committee Brand Elevation Financial Sustainability Celebration 4

5. 50th Anniversary Project Plan Project Management, continued Steering Comm Lead Andy Steering Committee is briefed on project progress by committee leads and provides guidance Steering Committee Members: Honorary Directors: Mary Barber Al Todd Board Ginny Andy Jenn Deb Susan 5

6. 50th Anniversary Project Plan Project Management, continued Project Manager Susan Responsible to ensure coordination among subteam leads, consolidated timeline prepared, resources identified, and deliverables met in a timely fashion. Project Leads Responsible to develop tactics and execute plans to achieve objective goals Objective 1A) Brand Elevation Marissa Objective 1B) Celebration TBD Objective 2) Sustainability Kate / Suzanne 6

7. 50th Anniversary Project Plan Timeline: Initiate plans Measure results Share lessons learned Objectives established Governance Structure in place Subcommittee plans established Master plan approved Closeout Kickoff Planning Execution Steering Comm Mtgs Board Mtgs Feb/Mar 2020 July 2020 Oct 2020 2021 2022 7

8. 50th Anniversary Project Plan Next steps: Brainstorming exercise Spend 10 minutes at each objective station to: Share ideas Nominate volunteers (and self-nominate) to help with objective committee (requesting one Board Member to co-chair each subteam) Steering Committee Meeting March 26th Project subteams establish members (to include regional representation) & begin plan development 8

9. 50th Anniversary Project Plan Next Steps, continued Subteam Plan deliverables: How will you achieve the objective? For each tactic What is it Why are you proposing it Who is/are the target audience(s) When will it occur What resources will you need ($$$, people, etc) Development of a detailed objective project timeline? How will you measure success? Does your plan factor in Diversity, Inclusion, & Equity? Subteam plans due by October Board meeting Timing facilitates resource needs to be incorporated in 2021 budget Execution commences upon Board plan approval 9