AI Opportunities and Risks: Strategy for Success

We strive for your
success.
Presenting to: Mr. Gagne (CEO of Element AI)
Delivered by: Louisa Vogt, Albert Gorlick, Marvin Klose, Jona Vogel
Paderborn University
7
th
 January 2020
Driving question.
2
Risks if not addressing
Reach and identify target audience
Identify natural and unnatural partners
Key deliverables
Solution preview.
3
Educate the world on AI
Establish A3I industry initiative
Netflix movie to educate globally
1
2
Road to success.
4
Status Quo
Strategy
Implementation
Outlook
 
5
Element AI at a glance.
6
Status Quo
Strategy
Implementation
Outlook
Platform with algorithms
Provide infrastructure to
companies
Do fundamental research
Provide chips, GUI
Support companies
implementing AI
 Raised $ 250 mn. in last
funding round
Consulting
Trade fares
Reputation
B2B
Large global
organizations
B2C
End consumer
Customer touchpoints with potential for
improvement.
7
Status Quo
Strategy
Implementation
Outlook
Tailor-made products for
customer
End consumer
People not well educated yet
about AI
LG
GIC
Gore
Mututal
AISIN
Element AI
AI industry has been in a winter of
acceptance.
8
Status Quo
Strategy
Implementation
Outlook
Key concept and excitement
Sciencefiction
Hiding work – no acceptance
Deep learning and proper
infrastructure
How will the future look like?
How
frightened
should we be
of A.I.?
May 2018
Stephen Hawking
warns artificial
intelligence could end
mankind
December 2014
For Canada`s AI industry,
Cambridge Analytica
scandal raises existential
question
Will human
algorithms
take our
jobs?
March 2019
 
9
 
10
Status Quo
Strategy
Implementation
Outlook
Status quo recap.
11
Status Quo
Strategy
Implementation
Outlook
Need to
educate
the public
Need to
educate
business
partners
Key success factors.
12
Status Quo
Strategy
Implementation
Outlook
Strategic 
decisions
require
predefined
 factors
as a base for 
equal
evaluation of
alternatives
.
Hard factors
Soft factors
 
13
Status Quo
Strategy
Implementation
Outlook
AI Better
World
2030
The path to success.
14
Status Quo
Strategy
Implementation
Outlook
Promote AI
global
local
Scale
B2C
B2B
Social media
marketing
Target
TV ads
New ways
Companies
Governments
Universities
A3I
Netflix movie
The path to success.
15
Status Quo
Strategy
Implementation
Outlook
Promote AI
global
local
Scale
B2C
B2B
Social media
marketing
Target
TV ads
New ways
Companies
Governments
Universities
A3I
Netflix movie
Defining the scale.
16
Status Quo
Strategy
Implementation
Outlook
Defining the scale.
17
Status Quo
Strategy
Implementation
Outlook
The path to success.
18
Status Quo
Strategy
Implementation
Outlook
Promote AI
global
local
Scale
B2C
B2B
Social media
marketing
Target
TV ads
New ways
Companies
Governments
Universities
A3I
Netflix movie
The path to success.
19
Status Quo
Strategy
Implementation
Outlook
Promote AI
global
local
Scale
B2C
B2B
Social media
marketing
Target
TV ads
New ways
Companies
Governments
Universities
A3I
Netflix movie
Educating the public in a playful way.
20
Status Quo
Strategy
Implementation
Outlook
Educating the public in a playful way.
21
Status Quo
Strategy
Implementation
Outlook
The new way.
22
Status Quo
Strategy
Implementation
Outlook
Netflix
movie
The path to success.
23
Status Quo
Strategy
Implementation
Outlook
Promote AI
global
local
Scale
B2C
B2B
Social media
marketing
Target
TV ads
New ways
Companies
Governments
Universities
A3I
Netflix movie
The path to success.
24
Status Quo
Strategy
Implementation
Outlook
Promote AI
global
local
Scale
B2C
B2B
Social media
marketing
Target
TV ads
New ways
Companies
Governments
Universities
A3I
Netflix movie
Gathering all stakeholders.
25
Status Quo
Strategy
Implementation
Outlook
All stakeholders at one table.
26
Status Quo
Strategy
Implementation
Outlook
A3I
AI
Industry
Initiative
The path to success.
27
Status Quo
Strategy
Implementation
Outlook
Promote AI
global
local
Scale
B2C
B2B
Social media
marketing
Target
TV ads
New ways
Companies
Governments
Universities
A3I
Netflix movie
 
28
Launch Netflix movie to educate the mass
market.
29
Status Quo
Strategy
Implementation
Outlook
Lobbying governments
Online learning platform
Easy accessible information on AI
Setup of A3I conference in San
Francisco
Educate B2B customer
Influencing governments on AI
laws
A3I
Artificial Intelligence Industry Initiative
Natural partners
Unnatural partners
AI companies
 (Element AI funder)
Tech companies (e.g. LG)
Universities & schools
News companies
Governments
NGOs (e.g. Melinda and
Bill Gates foundation)
Benefits
Introducing AI initiative to join forces for
spreading AI all over the world.
30
Status Quo
Strategy
Implementation
Outlook
Cooperating with Netflix to
produce blockbuster
Share information about AI while
telling a great story
Targeting “normal” people
18 – 60 years
Low to medium income
Funded by A3I
Educate B2C customer
Raising overall AI acceptance
Benefits
2030
Solving the
climate crisis
Starring Keanu Reaves
- Coming to your
cinema in fall 2021
Story
Year 2030
Climate crisis escalated quickly
Floods, wild fires
Group of engineers develop AI
algorithm on managing
resources (show development
process)
Struggle to convince
governments on implementing
Finally convince and bring
earth back on a good track
Risks if opportunities of AI are not
addressed.
31
Status Quo
Strategy
Implementation
Outlook
People are afraid of technology
Fear of loosing jobs
Negative image will be kept for
years on industy
Industry
Further 
research and development 
of AI
technology will be 
delayed
 for years
Not a lot of actual implementations
Less attractive to young people 
Companies
Companies like Element AI are facing 
problems in
existing and new projects
Whole business model for many startups
(existential thread)
Need to hide technology again?
Roadmap.
32
Status Quo
Strategy
Implementation
Outlook
 
33
What the future has to offer.
34
Status Quo
Strategy
Implementation
Outlook
Key concept and excitement
Science fiction
Hiding work – no acceptance
Deep learning and proper
infrastructure
AI is present and accepted in every
aspect of daily life
A3I helped
predicting
massive
floodings and
saved hundreds
of lifes
May 2030
Melinda & Bill Gates
Foundation
cooperating with A3I
and solved water
supply in Namibia
January 2029
“2030” rewarded as best
Netflix movie of the decade
AI industry
generating
lots of new
jobs
March 2030
Monday morning actions.
35
Status Quo
Strategy
Implementation
Outlook
We strive for your
success.
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This presentation delivered to Mr. Gagne, CEO of Element AI, focuses on promoting opportunities and addressing downsides of AI. It highlights strategies to educate the world on AI, establish industry initiatives, and improve customer touchpoints. The content also discusses the current status quo of the AI industry, emphasizing the need for better communication and public understanding. Overall, the goal is to drive success in the AI field while mitigating risks.

  • AI strategy
  • industry initiatives
  • customer communication
  • technology competencies
  • education

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Presentation Transcript


  1. We strive for your success. Towards a better world with AI Presenting to: Mr. Gagne (CEO of Element AI) Delivered by: Louisa Vogt, Albert Gorlick, Marvin Klose, Jona Vogel Paderborn University 7th January 2020

  2. Driving question. How to promote opportunities while addressing downside of AI? Risks if not addressing Key deliverables Reach and identify target audience Identify natural and unnatural partners 2

  3. Solution preview. Strategy recommendation 1 Educate the world on AI 2 Implementation actions Establish A3I industry initiative 1 Educate mass by 2030 Netflix movie to educate globally 2 3

  4. Road to success. Status Quo Implementation Strategy Outlook 4

  5. Status Quo 5

  6. Status Quo Strategy Implementation Outlook Element AI at a glance. Product Channel Customer Platform with algorithms Provide infrastructure to companies Do fundamental research Provide chips, GUI Support companies implementing AI Raised $ 250 mn. in last funding round Consulting Trade fares Reputation B2B Large global organizations B2C End consumer Why Element AI: great talent and technology competencies 6

  7. Status Quo Strategy Implementation Outlook Customer touchpoints with potential for improvement. LG GIC End consumer Element AI People not well educated yet about AI Gore Mututal AISIN Tailor-made products for customer Need to improve communication from B2B2C 7

  8. Status Quo Strategy Implementation Outlook AI industry has been in a winter of acceptance. Will human algorithms take our jobs? March 2019 For Canada`s AI industry, Cambridge Analytica scandal raises existential question 50s Key concept and excitement 80s 90s Sciencefiction 2000 Hiding work no acceptance How Stephen Hawking warns artificial intelligence could end mankind December 2014 frightened should we be of A.I.? May 2018 Deep learning and proper infrastructure 2008 2030 How will the future look like? The ice is melting however a lot of noise through media and the mass is not trusting AI 8

  9. Strategy 9

  10. Status Quo Strategy Implementation Outlook 10

  11. Status Quo Strategy Implementation Outlook Status quo recap. Need to educate business partners Need to educate the public 11

  12. Status Quo Strategy Implementation Outlook Key success factors. Targeting Strategic decisions require predefined factors as a base for equal evaluation of alternatives. Impact Cost Feasibility Strategic fit 12

  13. Status Quo Strategy Implementation Outlook AI Better World 2030 13

  14. Status Quo Strategy Implementation Outlook The path to success. Promote AI Scale local global Target B2B B2C Social media marketing Companies Governments Universities New ways TV ads A3I Netflix movie Towards a better understanding of AI in the world 14

  15. Status Quo Strategy Implementation Outlook The path to success. Promote AI Scale local global Target B2B B2C Social media marketing Companies Governments Universities New ways TV ads A3I Netflix movie Towards a better understanding of AI in the world 15

  16. Status Quo Strategy Implementation Outlook Defining the scale. Criteria Local Global Targeting Impact Cost Feasibility Strategic fit 16

  17. Status Quo Strategy Implementation Outlook Defining the scale. Criteria Local Global Targeting Impact Cost Feasibility Strategic fit ElementAI thinks globally AI is a global topic 17

  18. Status Quo Strategy Implementation Outlook The path to success. Promote AI Scale local global Target B2B B2C Social media marketing Companies Governments Universities New ways TV ads A3I Netflix movie Towards a better understanding of AI in the world 18

  19. Status Quo Strategy Implementation Outlook The path to success. Promote AI Scale local global Target B2B B2C Social media marketing Companies Governments Universities New ways TV ads A3I Netflix movie Towards a better understanding of AI in the world 19

  20. Status Quo Strategy Implementation Outlook Educating the public in a playful way. Criteria TV ads Social media New ways Targeting Impact Cost Feasibility Strategic fit 20

  21. Status Quo Strategy Implementation Outlook Educating the public in a playful way. Criteria TV ads Social media New ways Targeting Impact Cost Feasibility Strategic fit AI is new to the public A marketing strategy should pursue new ways 21

  22. Status Quo Strategy Implementation Outlook The new way. Netflix movie Targeting the mass market 22

  23. Status Quo Strategy Implementation Outlook The path to success. Promote AI Scale local global Target B2B B2C Social media marketing Companies Governments Universities New ways TV ads A3I Netflix movie Towards a better understanding of AI in the world 23

  24. Status Quo Strategy Implementation Outlook The path to success. Promote AI Scale local global Target B2B B2C Social media marketing Companies Governments Universities New ways TV ads A3I Netflix movie Towards a better understanding of AI in the world 24

  25. Status Quo Strategy Implementation Outlook Gathering all stakeholders. Criteria Companies Governments Education Targeting Impact Cost Feasibility Strategic fit The AI industry must address all potential stakeholders 25

  26. Status Quo Strategy Implementation Outlook All stakeholders at one table. A3I AI Industry Initiative Targeting tech companies, governments and educational organizations 26

  27. Status Quo Strategy Implementation Outlook The path to success. Promote AI Scale local global Target B2B B2C Social media marketing Companies Governments Universities New ways TV ads A3I Netflix movie Towards a better understanding of AI in the world 27

  28. Implementation 28

  29. Status Quo Strategy Implementation Outlook Launch Netflix movie to educate the mass market. Lobbying governments Online learning platform Easy accessible information on AI Setup of A3I conference in San Francisco A3I Artificial Intelligence Industry Initiative Natural partners Unnatural partners AI companies (Element AI funder) Tech companies (e.g. LG) Universities & schools News companies Governments NGOs (e.g. Melinda and Bill Gates foundation) Benefits Educate B2B customer Influencing governments on AI laws A3I initiative will well inform B2B industry 29

  30. Status Quo Strategy Implementation Outlook Introducing AI initiative to join forces for spreading AI all over the world. Cooperating with Netflix to produce blockbuster Share information about AI while telling a great story Targeting normal people 18 60 years Low to medium income Funded by A3I Story Year 2030 Climate crisis escalated quickly Floods, wild fires Group of engineers develop AI algorithm on managing resources (show development process) Struggle to convince governments on implementing Finally convince and bring earth back on a good track 2030 Solving the climate crisis Starring Keanu Reaves - Coming to your cinema in fall 2021 Benefits Educate B2C customer Raising overall AI acceptance Netflix movie will be key for educating the mass 30

  31. Status Quo Strategy Implementation Outlook Risks if opportunities of AI are not addressed. Industry Further research and development of AI technology will be delayed for years Not a lot of actual implementations Less attractive to young people People are afraid of technology Fear of loosing jobs Companies Companies like Element AI are facing problems in existing and new projects Whole business model for many startups (existential thread) Need to hide technology again? Negative image will be kept for years on industy Opportunities of AI have to be addressed immediately 31

  32. Status Quo Strategy Implementation Outlook Roadmap. 2020 2022 2024 2026 2028 2030 A3I Found initiative Attract partners Setup learning platform Setup AI fair Netflix movie Cooperation with Netflix Develop movie Promote movie 32

  33. Outlook 33

  34. Status Quo Strategy Implementation Outlook What the future has to offer. AI industry generating lots of new jobs March 2030 50s Key concept and excitement 2030 rewarded as best Netflix movie of the decade 80s 90s Science fiction A3I helped predicting massive floodings and saved hundreds of lifes May 2030 2000 Hiding work no acceptance Melinda & Bill Gates Foundation cooperating with A3I and solved water supply in Namibia January 2029 Deep learning and proper infrastructure 2008 AI is present and accepted in every aspect of daily life 2030 AI summer has begun and will improve the world significantly 34

  35. Status Quo Strategy Implementation Outlook Monday morning actions. Contact educational ministries Set up meeting with Netflix 35

  36. We strive for your success. AI Better World 2030

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