AI Opportunities and Risks: Strategy for Success
This presentation delivered to Mr. Gagne, CEO of Element AI, focuses on promoting opportunities and addressing downsides of AI. It highlights strategies to educate the world on AI, establish industry initiatives, and improve customer touchpoints. The content also discusses the current status quo of the AI industry, emphasizing the need for better communication and public understanding. Overall, the goal is to drive success in the AI field while mitigating risks.
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Presentation Transcript
We strive for your success. Towards a better world with AI Presenting to: Mr. Gagne (CEO of Element AI) Delivered by: Louisa Vogt, Albert Gorlick, Marvin Klose, Jona Vogel Paderborn University 7th January 2020
Driving question. How to promote opportunities while addressing downside of AI? Risks if not addressing Key deliverables Reach and identify target audience Identify natural and unnatural partners 2
Solution preview. Strategy recommendation 1 Educate the world on AI 2 Implementation actions Establish A3I industry initiative 1 Educate mass by 2030 Netflix movie to educate globally 2 3
Road to success. Status Quo Implementation Strategy Outlook 4
Status Quo Strategy Implementation Outlook Element AI at a glance. Product Channel Customer Platform with algorithms Provide infrastructure to companies Do fundamental research Provide chips, GUI Support companies implementing AI Raised $ 250 mn. in last funding round Consulting Trade fares Reputation B2B Large global organizations B2C End consumer Why Element AI: great talent and technology competencies 6
Status Quo Strategy Implementation Outlook Customer touchpoints with potential for improvement. LG GIC End consumer Element AI People not well educated yet about AI Gore Mututal AISIN Tailor-made products for customer Need to improve communication from B2B2C 7
Status Quo Strategy Implementation Outlook AI industry has been in a winter of acceptance. Will human algorithms take our jobs? March 2019 For Canada`s AI industry, Cambridge Analytica scandal raises existential question 50s Key concept and excitement 80s 90s Sciencefiction 2000 Hiding work no acceptance How Stephen Hawking warns artificial intelligence could end mankind December 2014 frightened should we be of A.I.? May 2018 Deep learning and proper infrastructure 2008 2030 How will the future look like? The ice is melting however a lot of noise through media and the mass is not trusting AI 8
Strategy 9
Status Quo Strategy Implementation Outlook 10
Status Quo Strategy Implementation Outlook Status quo recap. Need to educate business partners Need to educate the public 11
Status Quo Strategy Implementation Outlook Key success factors. Targeting Strategic decisions require predefined factors as a base for equal evaluation of alternatives. Impact Cost Feasibility Strategic fit 12
Status Quo Strategy Implementation Outlook AI Better World 2030 13
Status Quo Strategy Implementation Outlook The path to success. Promote AI Scale local global Target B2B B2C Social media marketing Companies Governments Universities New ways TV ads A3I Netflix movie Towards a better understanding of AI in the world 14
Status Quo Strategy Implementation Outlook The path to success. Promote AI Scale local global Target B2B B2C Social media marketing Companies Governments Universities New ways TV ads A3I Netflix movie Towards a better understanding of AI in the world 15
Status Quo Strategy Implementation Outlook Defining the scale. Criteria Local Global Targeting Impact Cost Feasibility Strategic fit 16
Status Quo Strategy Implementation Outlook Defining the scale. Criteria Local Global Targeting Impact Cost Feasibility Strategic fit ElementAI thinks globally AI is a global topic 17
Status Quo Strategy Implementation Outlook The path to success. Promote AI Scale local global Target B2B B2C Social media marketing Companies Governments Universities New ways TV ads A3I Netflix movie Towards a better understanding of AI in the world 18
Status Quo Strategy Implementation Outlook The path to success. Promote AI Scale local global Target B2B B2C Social media marketing Companies Governments Universities New ways TV ads A3I Netflix movie Towards a better understanding of AI in the world 19
Status Quo Strategy Implementation Outlook Educating the public in a playful way. Criteria TV ads Social media New ways Targeting Impact Cost Feasibility Strategic fit 20
Status Quo Strategy Implementation Outlook Educating the public in a playful way. Criteria TV ads Social media New ways Targeting Impact Cost Feasibility Strategic fit AI is new to the public A marketing strategy should pursue new ways 21
Status Quo Strategy Implementation Outlook The new way. Netflix movie Targeting the mass market 22
Status Quo Strategy Implementation Outlook The path to success. Promote AI Scale local global Target B2B B2C Social media marketing Companies Governments Universities New ways TV ads A3I Netflix movie Towards a better understanding of AI in the world 23
Status Quo Strategy Implementation Outlook The path to success. Promote AI Scale local global Target B2B B2C Social media marketing Companies Governments Universities New ways TV ads A3I Netflix movie Towards a better understanding of AI in the world 24
Status Quo Strategy Implementation Outlook Gathering all stakeholders. Criteria Companies Governments Education Targeting Impact Cost Feasibility Strategic fit The AI industry must address all potential stakeholders 25
Status Quo Strategy Implementation Outlook All stakeholders at one table. A3I AI Industry Initiative Targeting tech companies, governments and educational organizations 26
Status Quo Strategy Implementation Outlook The path to success. Promote AI Scale local global Target B2B B2C Social media marketing Companies Governments Universities New ways TV ads A3I Netflix movie Towards a better understanding of AI in the world 27
Status Quo Strategy Implementation Outlook Launch Netflix movie to educate the mass market. Lobbying governments Online learning platform Easy accessible information on AI Setup of A3I conference in San Francisco A3I Artificial Intelligence Industry Initiative Natural partners Unnatural partners AI companies (Element AI funder) Tech companies (e.g. LG) Universities & schools News companies Governments NGOs (e.g. Melinda and Bill Gates foundation) Benefits Educate B2B customer Influencing governments on AI laws A3I initiative will well inform B2B industry 29
Status Quo Strategy Implementation Outlook Introducing AI initiative to join forces for spreading AI all over the world. Cooperating with Netflix to produce blockbuster Share information about AI while telling a great story Targeting normal people 18 60 years Low to medium income Funded by A3I Story Year 2030 Climate crisis escalated quickly Floods, wild fires Group of engineers develop AI algorithm on managing resources (show development process) Struggle to convince governments on implementing Finally convince and bring earth back on a good track 2030 Solving the climate crisis Starring Keanu Reaves - Coming to your cinema in fall 2021 Benefits Educate B2C customer Raising overall AI acceptance Netflix movie will be key for educating the mass 30
Status Quo Strategy Implementation Outlook Risks if opportunities of AI are not addressed. Industry Further research and development of AI technology will be delayed for years Not a lot of actual implementations Less attractive to young people People are afraid of technology Fear of loosing jobs Companies Companies like Element AI are facing problems in existing and new projects Whole business model for many startups (existential thread) Need to hide technology again? Negative image will be kept for years on industy Opportunities of AI have to be addressed immediately 31
Status Quo Strategy Implementation Outlook Roadmap. 2020 2022 2024 2026 2028 2030 A3I Found initiative Attract partners Setup learning platform Setup AI fair Netflix movie Cooperation with Netflix Develop movie Promote movie 32
Outlook 33
Status Quo Strategy Implementation Outlook What the future has to offer. AI industry generating lots of new jobs March 2030 50s Key concept and excitement 2030 rewarded as best Netflix movie of the decade 80s 90s Science fiction A3I helped predicting massive floodings and saved hundreds of lifes May 2030 2000 Hiding work no acceptance Melinda & Bill Gates Foundation cooperating with A3I and solved water supply in Namibia January 2029 Deep learning and proper infrastructure 2008 AI is present and accepted in every aspect of daily life 2030 AI summer has begun and will improve the world significantly 34
Status Quo Strategy Implementation Outlook Monday morning actions. Contact educational ministries Set up meeting with Netflix 35
We strive for your success. AI Better World 2030