Addressing Vaccine Hesitancy in Diverse Communities

Specific populations have unique concerns regarding vaccine hesitancy. Effective communication strategies, such as approaching conversations with curiosity, seeking permission, and validating emotions, can help address reluctant attitudes towards COVID-19 vaccines. Healthcare professionals provide valuable insights and dispel misinformation, promoting informed decisions for the well-being of individuals and communities.

• Vaccine Hesitancy
• COVID-19 Vaccines
• Healthcare Communication
• Community Engagement
• Medical Professionals

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1. Section 4: Moving the Needle on Vaccine Hesitancy Helping People Live Better Lives. Helping People Live better Lives. 1

2. Vaccine Hesitancy Specific populations have specific concerns Helping People Live Better Lives. Helping People Live better Lives. 2

3. Talking About Vaccine Hesitancy What can I say to someone who is reluctant to get the COVID vaccine? Shaquita Bell, MD Shaquita Bell, MD on how to start the conversation about COVID vaccines with someone who still has questions. Black doctors, nurses and researchers dispel misinformation and provide accessible facts about the #COVID #vaccines in this FAQ video series. THE CONVERSATION: #BetweenUsAboutUs is produced by KFF (Kaiser Family Foundation), a nonprofit organization focusing on national health issues (no affiliation with Kaiser Permanente), and presented by KFF s Greater Than COVID public information initiative in partnership with the Black Coalition Against COVID (BCAC). Find a COVID vaccine location near you at http://vaccines.gov. You can also text your ZIP code to GETVAX (438829). The COVID vaccines are FREE to everyone in the U.S. who is 5+ years of age, regardless of insurance or immigration status. Follow Greater Than COVID at: Facebook: http://www.facebook.com/WeAreGreaterThanCOVID Twitter: http://www.twitter.com/greaterthanCV19 Instagram: http://instagram.com/wearegreaterthancovid Pinterest: https://www.pinterest.com/greaterthancovid/ This information is shared for educational purposes only and should not be used as a substitute for professional medical advice. The views expressed are those of the featured medical professional and reflect information available to that professional at time of filming (July 12-14, 2021). Always consult a health care provider for any personal health decisions. #BetweenUsAboutUs #GreaterThanCOVID TRANSCRIPT: So, with all things, I think we need to give everyone grace. So anytime you want to have a conversation about something that you feel is challenging. So, you feel yourself preparing for something you want to you want to bring curiosity. So, you're, you're asking the person, tell me more about how you feel. Tell me more about what you're worried about, what you're afraid of, what your hopes are, what your dreams are. You're bringing that curiosity to the conversation, and then I think it's really important to ask permission to say, Hey, you know, I, I really want to keep my kids protected. And I know you have some questions about the vaccine. Would it be okay if we have a conversation about the vaccine and what your concerns are? And I could share with you what I've learned and what I am worried about. So, usually bringing curiosity and asking permission is a really good place to start from. I think the other thing that you can help people understand is validating their emotions. It is normal to be afraid right now, it's normal to be afraid of the infection and it's normal to be afraid of the vaccine. It shouldn't paralyze us. It shouldn't prevent us from moving forward, but it is an okay, it's okay thing to feel. Helping People Live Better Lives. Helping People Live better Lives. 3

4. Vaccine Conversations with Cultural Understanding Latinx Communities - Dr. Ilan Shapiro Helping People Live Better Lives. Helping People Live better Lives. 4

5. Historical Impacts: Tuskegee Misinformation Tuskegee Legacy Stories | COVID-19 Vaccine Education Initiative | Ad Council The Ad Council and COVID Collaborative s It s Up To You campaign highlights stories from the descendants of the U.S. Public Health Service Syphilis Study at Tuskegee. Their stories set the record straight on what happened, what has changed and what current generations can learn from the experience to build confidence in public health within Black communities, especially as it relates to the COVID-19 vaccines. To get the latest information on the COVID-19 vaccines, visit GetVaccineAnswers.org. It s Up To You. Subscribe for Ad Council s latest PSAs: http://bit.ly/SubscribeAdCouncil The Ad Council is where creativity and causes converge. We bring together the most creative minds in advertising, media, technology and marketing to address many of the nation s most important causes. We ve created many of the most iconic campaigns in advertising history in order to raise awareness, inspire action and save lives. Visit our website: https://www.adcouncil.org/ Visit Ad Council s Official Blog: http://bit.ly/BlogAdCouncil Like us on Facebook: http://bit.ly/LikeAdCouncil Follow us on Twitter: http://bit.ly/FollowAdCouncil Follow us on Instagram: http://bit.ly/PinAdCouncil Helping People Live Better Lives. Helping People Live better Lives. 5

6. Your Role In Reducing Vaccine Hesitancy You have the opportunity to be a trusted person others come to get their questions answered. The coming slides will provide tips and resources to help you have COVID-19 vaccine conversations. Every conversation you have with with someone still deciding to get vaccinated helps people become more confident in their choice. More vaccine confidence leads more people in your community being protected. Helping People Live Better Lives. Helping People Live better Lives. 6

7. Vaccine Conversations A very important way you can help your community mitigate COVID-19 Helping People Live Better Lives. Helping People Live better Lives. 7

8. Conversations in Your Workplace As part of this program you will be having conversations in your workplace with clients about COVID-19 prevention, vaccinations, etc. These are very important to help people get questions answered and feel confident that they are protecting themselves, their families, and communities from the impacts of COVID-19. Not everyone is ready to have these conversations, so we want you to focus on those that are still deciding if they should get vaccinated or not, or those that have questions about COVID-19 prevention. You are a trusted member of your community so you have a very important role. Helping People Live Better Lives. Helping People Live better Lives. 8

9. Prepare for Conversations in Your Workplace Know your talking points. Know the messaging/tone that resonates with your audience. Don t be afraid to share your story and why you chose to get vaccinated. Remember to always listen and be empathetic. Make sure to connect your client with resources to get their questions answered and sign-up for their vaccine when they are ready. Keep track of the number of people you help get vaccinated. We want to make sure we can showcase the impact you are making in your community! Helping People Live Better Lives. Helping People Live better Lives. 9

10. Vaccine Opportunities There are many vaccine providers and vaccination events in your area Helping People Live Better Lives. Helping People Live better Lives. 10

11. Details for Hosting Your Vaccine Event If your business is planning to host a vaccine clinic, the Vax To Business team can help you connect to a vaccine provider in your area, and answer any questions. We want to make this easy for you! Vaccine providers could be: a local health department, Federally Qualified Health Center (FQHC), local pharmacy, or Emergency Medical Services (EMS). Your vaccine provider will work with you to organize the event, provide vaccines, and staff to administer vaccines. You are expected to have staff from your business present at the vaccine event(s) you host for your community. You will want to advertise for your vaccine event, take photos the day of and record necessary information to submit in the reporting form. Helping People Live Better Lives. Helping People Live better Lives. 11

12. Other Vaccine Opportunities We know that not every business will be hosting a vaccine event. Even businesses that are hosting an event still need to know other locations they can refer clients to incase those clients can t attend their event. There are many resources available to easily find vaccine providers and vaccine events nearest you. Helping People Live Better Lives. Helping People Live better Lives. 12

13. Vaccine Opportunities Near You To find a vaccine near you: Visit https://vaccinate.ne.gov/en-US/ or https://www.vaccines.gov/ You can also text your zip code to 438829 to get 3 vaccine sites near you National COVID-19 Vaccination Assistance Hotline 1-800-232-0233. (TTY line 1-888-720-7489.) You can also direct patrons to your nearest health department, FQHC, or IHS, to get assistance with finding a local vaccination: Find the FQHC nearest you: https://findahealthcenter.hrsa.gov/ Find the IHS nearest you: https://www.ihs.gov/findhealthcare/ Find your local health department here: Local Health Department Map Helping People Live Better Lives. Helping People Live better Lives. 13

14. Other Ways to Find a Vaccine Many schools, churches, and other community organizations are hosting vaccine clinics. Information might be posted on information boards, inside community centers, on websites for your local chamber of commerce, or in newsletters for a local community organization. Many pharmacies and clinics are also offering walk-in vaccines. Most have signs posted outside, and offer a phone number to call for more information. Helping People Live Better Lives. Helping People Live better Lives. 14

15. Tips for Small Businesses & Employees How you can leverage your unique role as a trusted messenger in your community Helping People Live Better Lives. Helping People Live better Lives. 15

16. Small Business Guide This guide is designed to help you: 1. Communicate with employees, workers and customers about the safety and benefits of COVID-19 vaccines, and reinforce the importance of masking and other safety measures to prevent the spread. 1. Make a plan to require or encourage your workers to get vaccinated at their earliest opportunity. This could include offering paid time off, transportation credits, child care or small incentives to workers who choose to get vaccinated. 1. Strengthen vaccination efforts in your community by offering help to public health departments, nonprofit organizations and others involved in the vaccine response. View the rest of the resource here: HAA | Small Business Guide to COVID-19 Vaccines Helping People Live Better Lives. Helping People Live better Lives. 16

17. Considering The Needs of Your Community View the rest of the resource here: Audience Insights & Messaging Guidance for Black, Hispanic, American Indian and Alaska Native Communities Helping People Live Better Lives. Helping People Live better Lives. 17

18. Additional Messaging Resources Communicating about vaccines with your own employees HAA | Key Messages for Employees Communicating with others about boosters HHS | Communicating About COVID-19 Boosters Helping People Live Better Lives. Helping People Live better Lives. 18

19. Section 4 Summary You should know and be able to communicate: How you in your unique role can move the needle on vaccine hesitancy and make a difference in your community. Practical ways to have conversations about COVID-19 prevention and vaccines. How to find a vaccine nearest you. Helping People Live Better Lives. Helping People Live better Lives. 19

20. Complete Section 4 Please click the following link to get credit for this section, check your understanding, and receive your certificate of completion. https://cip-dhhs.ne.gov/redcap/surveys/?s=WKLXYLKERX394TNT Helping People Live Better Lives. Helping People Live better Lives. 20