Accelerating Growth in International Markets: Resources and Strategies
Explore the resources available from the U.S. Census Bureau, International Trade Administration, Small Business Administration, Export Assistance Center, and EXIM Bank to expand your business in international markets. Learn how trade data, market research, financing, and risk management can help you succeed in global trade. Discover the impact of international trade statistics, access USA Trade Online for official data, and identify emerging markets and product trends for your exports.
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Resources To Accelerate Growth In International Markets Census Bureau International Trade Administration Small Business Administration and Export Assistance Center EXIM Bank Thursday, September 27, 2018
Todays Presenters Kyle Vezina, Census Cody Dietrich, ITA William Houck, SBA Stephen Maroon, EXIM Bank
WE Have All Your Bases Covered Wherever You Export! AGENDA Find out how to: Access Trade Data Get more buyers Find capital Protect against nonpayment
U.S. Census Bureau The U.S. Census Bureau is the official source for U.S. export and import statistics and is responsible for issuing regulations governing the reporting of all export shipments from the United States.
How Can International Trade Statistics Help Us? Analyze market share Find emerging markets Identify port and shipping trends Measure the impact of foreign competition
What is USA Trade Online? The Official Source of International Trade Data https://usatrade.census.gov/ more than 17,000 import commodity codes more than 9,000 export commodity codes
Features Customized Groups Calculate Export Reports Colorful Graphs Save Reports Sort
Find emerging markets Identify product trends by country Which countries are buying more U.S. goods? What commodities have seen the most growth in exports? How long have these trends continued?
Example: Wholesale Spice Supplier Spice-co exports spices and is looking to tap into new markets. Spice-co looks at the overall trend in U.S. tea exports Canada, the number one importer of U.S. tea, follows the world average Spice-co looks at other countries that may show more promising trends Using data over several years, Spice-co identifies up- and-coming markets
U.S. Exports of Tea: Top Ten Countries Country 2013 2014 2015 2016 2017 13-17 Growth % World Total Canada Japan Germany Mexico Korea, South United Kingdom China Netherlands Russia Trinidad and Tobago 97,262,335 66,385,230 4,612,038 2,745,628 2,593,149 1,196,487 3,288,792 484,136 1,576,962 289,490 1,946,283 107,788,866 71,662,076 4,382,833 2,787,058 2,785,092 1,356,193 3,726,979 576,337 1,703,195 205,198 2,747,684 110,171,332 70,008,819 5,013,981 2,951,039 3,305,185 1,846,495 3,580,068 943,042 492,663 256,425 2,036,994 128,042,396 72,393,991 6,312,536 5,097,784 4,596,446 2,689,124 4,999,246 2,843,241 1,686,275 1,473,306 2,298,592 135,859,068 73,817,288 6,877,637 5,328,560 5,084,978 5,027,779 4,671,528 2,648,189 2,315,405 2,259,500 1,979,269 39.68 11.20 49.12 94.07 96.09 320.21 42.04 446.99 46.83 680.51 1.69 Value in U.S. dollars, sorted by 2017.
Determine your market share Gauge how well your company is doing How much of the current market do you service? Has your market share been increasing or decreasing in recent months? Are your efforts being effective?
Example: Playing Card Exporter In 2016, Cribbage Inc. exported $2.5 million worth of playing cards to the United Kingdom. The following year, Cribbage Inc. exported $1.5 million worth of playing cards to the United Kingdom. U.S. playing card exports to the United Kingdom totaled $24.8 million in 2016 and $40.0 million in 2017. Cribbage Inc. market share in the United Kingdom decreased from 10% to 4% in just one year. Cribbage Inc. can use this knowledge to make decisions about how it does business.
U.S. Exports of Playing Cards: Top Ten Countries Country 2017 2016 2015 2014 World Total Canada United Kingdom France Italy Netherlands Australia Germany Denmark Belgium Mexico All Other Countries 243,105,293 64,025,738 30,988,297 22,003,374 20,702,301 13,989,805 12,432,423 11,653,630 8,609,772 7,574,427 6,163,201 44,962,325 214,807,354 61,587,996 24,799,131 15,440,677 8,813,246 7,454,983 24,768,792 9,543,026 10,850,195 14,188,856 1,094,926 36,265,526 118,882,626 45,765,950 5,846,848 7,599,561 2,458,771 535,416 6,876,696 5,131,745 5,303,484 9,369,469 314,027 29,680,659 111,045,186 35,757,013 4,241,568 18,818,750 4,237,455 130,122 4,126,953 2,967,452 5,162,467 3,938,724 1,292,472 30,372,210 Value in U.S. dollars, sorted by 2017.
Need Help using USA Trade? For quick UTO tutorial videos please visit https://www.youtube.com/watch?v=0Rrss5ys76g&list=PLewV- zKXDZkiM2z8B041OBLAf347kS4gS Online Webinar Navigating Indicator Databases webinar: http://www.census.gov/econ/webinar/ USA Trade online starts 21 minutes in USA Trade Online Help Section http://www.census.gov/foreign-trade/statistics/dataproducts/uto- help/uto-help.html#Report Call us at 301-763-2311 Analysts will help you generate reports Export codes call 301-763-3047 Group training, request by phone or email eid.international.trade.data@census.gov
INTERNATIONAL TRADE HELP LINE International Trade Help Line Call Us: (800) 549-0595 Automated Export System Opt. 1 askaes@census.gov Classification Assistance Opt. 2 eid.scheduleb@census.gov Regulations Opt. 3 itmd.askregs@census.gov Data Dissemination Opt. 4 eid.international.trade.data@census.gov Trade Outreach Opt. 5 itmd.outreach@census.gov Secure Fax: 301-763-8835 www.census.gov/trade Website: Blog: http://globalreach.blogs.census.gov/
The U.S. Commercial Service Your link to Global Markets A global network providing customized solutions enabling companies to sell U.S. made products and services internationally Company Questionnaire Helps organize, manage and drive more comprehensive engagements Country Commercial Guides/ Top Markets Report Market conditions, opportunities, regulations, and business customs Initial Market Check (IMC) Evaluates sales potential of a client s specific product or service Gold Key Service (GKS): Arrange business meetings (5-7) - one or more days Single Company Promotion (SCP): Support & official sponsorship in a specific market (Embassy - Consulate) International Company Profile (ICP): Background report on individual, foreign firms Trade Events International Buyer Program, Trade Fair Certification, and Trade Missions Commercial Diplomacy Advocacy in Foreign Tenders: USG Engagement with overseas governments Contact cody.Dietrich@trade.gov or visit www.export.gov
SBA Export Financing Programs Export Express 90% guarantee for amounts up to $350,000 (for up to 7 years) 75% guarantee for amounts between $350,000 and $500,000 (for up to 7 years) Lender uses its own loan approval process and documents For financing of inventory, accounts receivable and export development activities Fixed assets, permanent working capital and real estate Export Working Capital Program 90% guarantee for amounts up to $5,000,000 Use of funds for purchase order financing, accounts receivable and inventory financing , advance rates ranging from 75% (inventory) to 90% (AR) International Trade Loan Program 90% guarantee for amounts up to $5,000,000 For working capital term loans for financing and refinancing of fixed assets used for exporting (loan tenures up to 10 years for plant & equipment and 25 years for real estate) Developing an Export Business Plan www.sba.gov/international
Export-Import Bank of the U.S. (EXIM) Benefits of Export Credit Insurance: Limits Nonpayment Risk Insures a U.S. exporter against nonpayment by foreign buyers due to commercial and political reasons Extends Credit to Buyers Increases sales to existing customers and new buyers by offering open account terms Provides Access to Working Capital Enlarges an exporter s borrowing base by assigning EXIM insured receivables to the exporter s lender as collateral Learn More: Contact Elizabeth.Thomas@EXIM.gov or call 202.565.3488
Get Export Support Now! Trade Data & Research eid.international.trade.data@census.gov Find Buyers Cody.Dietrich@trade.gov Working Capital William.Houck@sba.gov Sell on Open Account Terms Elizabeth.Thomas@exim.gov
