In our recent collaboration with a CPG brand, Jasper Colin embarked on a journey to decipher the complex consumer decision-making process during brand switching.\n

5 views • 6 slides

Commercial photography plays a vital role in shaping a brand's image and marketing efforts. From product shots to corporate portraits, high-quality imagery is essential for capturing the attention of potential customers and conveying the essence of your brand.

0 views • 4 slides

European Partnerships in Horizon Europe involve joint support for research and innovation programs by the EU and private/public partners. Cofunding partnerships provide multi-annual funding for various activities. The implementation of these partnerships spans across thematic clusters, with ongoing

1 views • 24 slides

GBTA is offering a unique sponsorship opportunity for the GBTA + VDR Europe Conference 2023 Hamburg Photo Feed, allowing sponsors to brand a highly engaging photo stream of attendees using state-of-the-art technology. Sponsors will benefit from brand exposure, strategic content delivery, registratio

0 views • 7 slides

Herbalife provides guidelines for Independent Distributors on creating effective business materials that communicate the brand with clarity and consistency. The guide covers the brand's purpose, vision, values, and slogan, along with dos and don'ts for using the logo and slogan. Distributors are enc

4 views • 17 slides

Brand Identity Design has many contingents to attend to, from a premium \nbranding agency to brand personalization. However one must not forget the \nreason for all our endeavors which is \u201ccommunity engagement\u201d The more \nthe people resonate with our brand, the better will be the brand ima

0 views • 9 slides

SECURITY LABELS\nFrom being the brand\u2019s image to giving the product an individualistic personality, labels are the first communicators that make consumers aware of the company. At PB HOLOTECH INDIA. PVT. LTD., we go beyond just designing labels that give your brand a distinctive identity; our l

2 views • 4 slides

Elevate Your Brand with Comprehensive Digital Marketing Services: Unlock the full potential of digital marketing with our expert solutions. Boost your online presence, engage your target audience, and drive measurable results for your business. From SEO and PPC to social media and content marketing,

1 views • 13 slides

If you are looking for Spicy Food in First Hill, Haidilao Hot Pot Seattle is the largest direct-operated hot pot brand in China and a globally renowned Chinese restaurant chain, with a total of over 1 billion customer visits. Since 2019, Haidilao has been ranked among the world's leading restaurant

0 views • 6 slides

In the competitive market of brand identity packages, emails and a stellar \nsocial media strategy get people hooked but product differentiation - now \nthat is a game changer. It is brand authenticity that nurtures customer \nloyalty after all. As your brand evolves, it becomes essential to advocat

0 views • 9 slides

In this PowerPoint presentation, titled \"Press Release Newswire: Improve Brand Credibility in US,\" we delve into the essential strategies and benefits of using press release newswire services to enhance your brand's credibility in the United States. The presentation covers the fundamentals of pres

0 views • 11 slides

Utilize storytelling in 2024 to build your brand by integrating it into your social media marketing services. Share your brand's journey and mission through engaging content, highlight customer success stories, showcase behind-the-scenes moments, and create relatable narratives that resonate with yo

1 views • 1 slides

Conducting a brand audit is crucial to evaluate the effectiveness of Positive Charge, an EV-charging provider striving to reduce the environmental impact of fossil-fuel cars. The audit covers aspects such as brand identity, customer perception, values, competition analysis, and goals alignment to de

0 views • 7 slides

Understand the core elements of brand building like defining your target audience, analyzing competitors, crafting a unique value proposition, establishing a purpose and culture, and positioning your brand effectively in the market space. Focus on creating a brand, not just a business, by involving

0 views • 8 slides

Partnerships with professionals in the early childhood sector are crucial for promoting children's holistic development. Collaboration, respect, and open communication are key aspects of successful partnerships. Examples of such partnerships include maternal and child health services, long day care

0 views • 22 slides

Learn how to manage your virtual portfolio and build a strong online brand with practical tips and strategies presented by Monica Powell, PhD. Discover the importance of online branding, leveraging social media for job opportunities, and developing your unique brand identity. Explore the social medi

0 views • 26 slides

Generic drugs are identical copies of brand-name medications in dosage, strength, quality, and intended use. They contain the same active ingredients but are sold under their chemical name. This article explores the basic differences between generic and brand-name drugs, when generic drugs are marke

0 views • 20 slides

This brand presentation template provides a detailed structure for showcasing your company's brand identity, history, purpose, values, culture, services, and more. It includes sections like Company History, Purpose, Values, and Culture, helping you create a compelling narrative for your brand. Utili

0 views • 17 slides

This module delves into key principles, theories, and practices of brand management, equipping students with essential knowledge and skills for successful brand building. Topics covered include brand equity, positioning, digital branding, and more. Teaching methods involve interactive lectures and g

0 views • 9 slides

Build-A-Bear Workshop, Inc. (NYSE: BBW) is positioned as a unique experiential retail brand in the toy industry, offering customizable stuffed animals combined with interactive retail experiences. The company's strategic partnerships, undervalued brand equity, and focus on customer experience contri

0 views • 23 slides

This comprehensive guide provides step-by-step instructions for conducting a brand identity development workshop. It covers various aspects such as brand pillars, workshop facilitation, visual traits, brand story creation, and sensory/experiential elements. The guide includes activities like pre-act

0 views • 7 slides

Learn the rules for capitalizing specific brand names, brand names commonly used to refer to products, and brand names representing both the brand and generic product. Discover examples like Kleenex tissues, Velcro hook-and-loop fasteners, and Cheerios cereal. Explore how to correctly capitalize bra

0 views • 5 slides

Explore the innovative use of phonesthemes to imbue non-word brand names with meaning and significance. Discover how letter clusters can influence the identity, create differentiation, and communicate brand attributes effectively. Examples and studies elucidate the impact and potential of phonesthem

0 views • 8 slides

Every brand, like every individual, has a unique personality that plays a vital role in attracting customers. Defining and embodying this personality is crucial for building customer loyalty and standing out in the market. This tutorial explores the importance of brand personality, guides you in ide

0 views • 5 slides

Analysis reveals Brand A leads in total buzz with emphasis on quality, value for money, and product variety. Brand B and Brand C show varying importance in key attributes such as quality, variety, and availability with implications on consumer satisfaction levels.

0 views • 5 slides

Explore the collaborative efforts between faith-based and community organizations with the Veterans Affairs (VA) in empowering veterans at the VA Center for Faith-based and Neighborhood Partnerships (CFBNP) Symposium. Learn about the initiatives led by the White House Office of Faith-based and Neigh

0 views • 26 slides

The Vermont brand holds significant value in the marketplace, symbolizing qualities like cleanliness, quality, and environmental consciousness. Various studies have shown the positive impact of associating products with Vermont. Protecting the brand involves strict rules and enforcement by the Attor

0 views • 8 slides

Smart phone usage has surged globally, with a vast number of travel apps available for users. Despite this, retention rates remain low, indicating dissatisfaction among users. Research explores the concept of brand hate in the context of travel apps, examining antecedents and outcomes such as symbol

0 views • 21 slides

Brand personality is a crucial element that helps consumers connect with a brand on an emotional level. Defined by characteristics like sincerity, excitement, and competence, brand personality shapes consumer perceptions, drives brand loyalty, and boosts brand awareness. Using Starbucks as a case st

0 views • 15 slides

ChildFund, facing challenges as an undifferentiated brand in a competitive advocacy sector, is focusing on distinctiveness, relevance, trust, pervasiveness, and consistency in brand development. By emphasizing relevance and brand attributes, they aim to increase grants, partnerships, and fundraising

1 views • 26 slides

Developing a cohesive voice and tone is essential for effective communication when writing for NC State. A brand defines how an entity communicates and is perceived, influencing reputation. Discover the significance of brand guidelines, voice, and brand personality traits in reflecting the instituti

0 views • 49 slides

Learn how to define and enhance your personal brand through expert insights and actionable tips in this webinar by Kim Meninger. Understand the importance of personal branding, assess your current brand, seek feedback, and strengthen your brand positioning to achieve your career goals effectively.

0 views • 21 slides

In today's fast-paced digital landscape, brand awareness plays a crucial role in setting businesses apart. This article explores the impact of digital marketing strategies on enhancing brand visibility, engaging with target audiences, and driving long-term success. From leveraging social media platf

0 views • 13 slides

Get ready to elevate your presentations with the University of Washington brand PowerPoint template. This visually appealing template includes three layout styles and designs in purple, gold, and white, incorporating a UW color palette. Easily customize graphic elements in the master slides to creat

0 views • 4 slides

Utilize the Brand Pillars Workshop Facilitation Kit to engage in a brainstorming session aimed at defining and establishing your brand's vital statistics such as purpose, positioning, personality, promotion, and product. This immersive exercise will assist new companies, startups, or organizations u

0 views • 9 slides

Exploring the concept of brand hate as a complex emotion, this systematic literature review delves into the significance of negative emotions, particularly hate, in shaping consumer behaviors. The research highlights the scarcity of studies focusing on negative brand relationships like brand hate, o

0 views • 18 slides

Explore a comprehensive kit for conducting a brand identity workshop, featuring activities like defining brand archetypes, assessing personality traits, and engaging in creative exercises to deepen brand understanding. Uncover the essence of your brand through thought-provoking questions and visual

0 views • 7 slides

In a study exploring the impact of brand image and taste on consumer preference for peach juice, previous research comparing blind and non-blind taste tests is discussed. Minute Maid, for instance, showed varying results based on blind testing versus non-blind testing, indicating the effect of mass

0 views • 15 slides

Highlighting the role of facility managers as pivotal brand ambassadors in the storage sector, the NYSSA Upstate Conference features industry experts discussing effective strategies for leveraging facility managers to build brand awareness, attract and retain customers, and maximize revenue. Key pan

0 views • 28 slides

This research examines the impact of celebrity endorsements on brand equity and self-brand connection. It explores the effects of endorser credibility on consumer-based brand equity and self-concept implications of endorsements. The study uses theoretical frameworks such as associative-network memor

0 views • 11 slides