Building a Strong Brand: Key Elements and Strategies
Understand the core elements of brand building like defining your target audience, analyzing competitors, crafting a unique value proposition, establishing a purpose and culture, and positioning your brand effectively in the market space. Focus on creating a brand, not just a business, by involving consumers, delivering value, and shaping a distinct identity.
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Presentation Transcript
H O W T O B U I L D A B R A N D ?
W H O I S Y O U R T A R G E T A U D I E N C E ? Your consumers are the co creators of your brand. Make sure your business model is right and your services are useful to them.
W H O I S Y O U R C O M P E T I T I O N ? Study your competitors and figure out what your brand can deliver better than them.
W H A T I S T H E V A L U E T O Y O U R C U S T O M E R ? What is your brands Unique Selling proposition? How is your brand different from the others?
P U R P O S E ? Why does your company exist beyond making a profit? Your vision statement focuses on tomorrow. The Mission statement however focuses on the current scenario, and what the organization is doing to achieve their vision.
C U L T U R E It s the way the people feel about their work, what their values are ,where the organization is heading and what they are doing to get it there.
P O S I T I O N I N G The space that you want to have in the minds of your consumers. Only after defining the strategy and understanding all brand elements, the team should start with the design process.
BUILD A BRAND, NOT A BUSINESS 8
