Building a Strong Brand: Key Elements and Strategies
HOW TO
BUILD A
BRAND?
WHO IS
YOUR
TARGET
AUDIENC
E?
Your consumers are the co
creators of your brand. Make
sure your business model is
right and your services are
useful to them.
WHO IS
YOUR
COMPETITIO
N
?
Study your competitors and figure
out what your brand can deliver
better than them.
WHAT IS
THE
VALUE TO
YOUR
CUSTOME
R?
What is your brands Unique
Selling proposition? How is
your brand different from the
others?
Your vision statement focuses
on tomorrow. The Mission
statement however focuses on
the current scenario, and what
the organization is doing to
achieve their vision
.
CULTURE
It’s the way the people feel
about their work, what their
values are ,where the
organization is heading and
what they are doing to get it
there.
POSITIONI
NG
The space that you want to
have in the minds of your
consumers. Only after defining
the strategy and
understanding all brand
elements, the team should
start with the design process.
BUILD A
BRAND, NOT A
BUSINESS
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Understand the core elements of brand building like defining your target audience, analyzing competitors, crafting a unique value proposition, establishing a purpose and culture, and positioning your brand effectively in the market space. Focus on creating a brand, not just a business, by involving consumers, delivering value, and shaping a distinct identity.
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Presentation Transcript
H O W T O B U I L D A B R A N D ?
W H O I S Y O U R T A R G E T A U D I E N C E ? Your consumers are the co creators of your brand. Make sure your business model is right and your services are useful to them.
W H O I S Y O U R C O M P E T I T I O N ? Study your competitors and figure out what your brand can deliver better than them.
W H A T I S T H E V A L U E T O Y O U R C U S T O M E R ? What is your brands Unique Selling proposition? How is your brand different from the others?
P U R P O S E ? Why does your company exist beyond making a profit? Your vision statement focuses on tomorrow. The Mission statement however focuses on the current scenario, and what the organization is doing to achieve their vision.
C U L T U R E It s the way the people feel about their work, what their values are ,where the organization is heading and what they are doing to get it there.
P O S I T I O N I N G The space that you want to have in the minds of your consumers. Only after defining the strategy and understanding all brand elements, the team should start with the design process.
BUILD A BRAND, NOT A BUSINESS 8
