Effective Behaviours for Achieving University's ICZ Strategy

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Collection of ten effective behaviours known as The Salford Behaviours that support the University in achieving its ICZ strategy by fostering trust, accountability, innovation, and alignment with the University's purpose and strategy. These behaviours focus on building relationships, making informed decisions, empowering others, and driving positive change.


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  1. The Salford Behaviours The Salford Behavioursare a collection of TEN behaviours which have been identified from a cross section of colleagues across the University as those which are the most effective in helping us all to achieve the University s ICZ strategy. the vehicle which underpins all of the changes we want to make a framework of language to enable effective conversations and interactions to take place, particularly around performance, development and talent management. It also enables a common understanding of what effective looks like. ME WE US LIMITING Behaviours that may be observed whatever the working situation Behaviours that may be observed when interacting with and influencing others, or when managing colleagues Behaviours that may be observed when influencing at organisational level or representing the University Behaviours we should leave behind they get in the way of doing our best work

  2. Start with the WHY in mind (Simon Sinek Golden Circle) WHYdo you do what you do? What s our PURPOSE? HOWdo you do what you do? WHATdo you do? The University s PURPOSE is to lead the way in real-world experiences so that our students are prepared for life. By focusing on HOW we do things, by using effective behaviours, we can make the shift we want to see. By focusing on the WHAT we can merely react to internal and external changes. Changing our processes and procedures, tweaking our systems and altering our structures results in moving the deckchairs around until next time.

  3. Consciously connects with people to build trusting relationships over time and helps others to form networks that will support them in their work and learning Communicates with clarity and behaves in a way that engages and influences people to do their best for the University and its students Creates a better future through a constant focus on improvement and innovation Takes accountability to make things happen and see things through for the benefit of the University and its students CONNECTING INSPIRING EVOLVING ACHIEVING Trusts and empowers others to deliver results providing support and challenge where appropriate Takes personal responsibility for their learning journey and actively contributes to the University s learning culture and the learning experience of its students Objectively and effectively makes decisions in a timely fashion, placing the needs of the University and its students front and centre Works with and through others to generate the best possible ideas and solutions for the University, its students and its staff ENABLING LEARNING DECIDING CO-CREATING Focuses on what is in the best interests of the University and its students and positively aligns to University strategy Courageously navigates new situations and boldly decides, acts and challenges whilst supporting others to do the same ALIGNING DARING

  4. CONNECTING Consciously connects with people to build trusting relationships over time and helps others to form networks that will support them in their work and learning What we want to see Genuinely forms inclusive networks and positive relationships that generate energy and debate What we don t want to see Takes advantage of people or indulges in an isolated approach that excludes others ME WE US Creates an inclusive environment and encourages their team to build powerful networks, facilitating introductions where feasible Builds strong working relationships and creates a network of trusted contacts across organisational boundaries Acts as an ambassador and facilitates networks and connections beyond the University through a shared sense of purpose and common interests

  5. INSPIRING Communicates with clarity and behaves in a way that engages and influences people to do their best for the University and its students Positively influences people and situations and communicates complex ideas and personal opinions simply and objectively What we want to see Unwilling or unable to communicate effectively with others, creating anxiety, confusion and/or frustration in their wake What we don t want to see ME WE US Communicates effectively and motivates people around them to make a positive impact Creates a shared sense of purpose around which people can engage and inspires teams to perform at their best Inspires commitment and effort through visible leadership, impactful communication and powerful storytelling

  6. EVOLVING Creates a better future through a constant focus on improvement and innovation What we want to see Agile to change and committed to finding new and better ways to create an outstanding student experience Prevents positive progress or introduces unnecessary disruption with no consultation, evaluation or pragmatism What we don t want to see ME WE US Generates momentum for change and an environment where change is expected, accepted and successful Encourages change agility and leads change in an intelligent way, demonstrating empathy and remaining evidence led and focused throughout Always looking to improve the University and remains flexible and agile to change whilst helping others to do the same

  7. ACHIEVING Takes accountability to make things happen and see things through for the benefit of the University and its students What we want to see Achieving results through accountability, tenacity and resilience and sharing success, even when nobody s watching Allows poor performance to go unchecked with no consequences, and is unsupportive of colleagues as they manage poor performance What we don t want to see ME WE US Encourages teams to aim high and to perform at their best by creating clarity of purpose, enhancing capability and engaging in quality conversations Creates a high performance culture where excellence is expected, valued, respected and rewarded Consistently achieves results regardless of the situation, and encourages others to do the same by sharing experiences and demonstrating accountability for personal achievements and challenges

  8. ENABLING Trusts and empowers others to deliver results providing support and challenge where appropriate What we want to see Open to sharing with others, contributing broadly and taking advice to bring about the best solutions What we don t want to see Behaves in a way that intimidates and disempowers people, relying on formality or status to make things happen and unwilling or unable to relinquish control ME WE US Encourages and enables people to freely think, decide and act within appropriate and agreed parameters focused on student outcomes Makes the most of others abilities and interests by divesting power and including a wide range of people in strategic conversations Shares knowledge, resource, ideas and fears so that people can come together to solve problems and create solutions

  9. LEARNING Takes personal responsibility for their learning journey and actively contributes to the University s learning culture and the learning experience of its students Open to responsibility for their learning journey and actively contributes to the University s learning culture and the learning experience of its students What we want to see What we don t want to see Rigid in their approach, unwilling to adapt, and selfish or patronising with new knowledge and skills ME WE US Creates an environment conductive to learning where people are encouraged to develop the knowledge and capabilities to support them now and in the future Visibly champions and consistently demonstrates a learning mindset; sponsors learning interventions and mentors talented individuals Actively seeks learning experiences and consciously provides feedback to others and reflects and acts on feedback received

  10. DECIDING Objectively and effectively makes decisions in a timely fashion, placing the needs of the University and its students front and centre What we want to see Objectively and rationally evaluates information and opinions to reach informed decisions that are then communicated clearly Decides in an impulsive way or procrastinates inappropriately, neglecting to consider available evidence or methods of communication What we don t want to see ME WE US Uses a structured process to examine available evidence and reach informed decisions, communicating outcomes and driving through activity in an appropriate way Ensures that critical issues are identified and driven through to solution in a structured and inclusive way, utilising relevant organisation metrics to inform debate Facilitates thinking to ensure sound decisions are reached and communicated, even where they are potentially unpopular

  11. CO-CREATING Works with and through others to generate the best possible ideas and solutions for the University, its students and its staff What we want to see Openly collaborates with others to bring the best minds to a situation and facilitate new thinking and innovative solutions What we don t want to see Isolates themselves and disrupts creative efforts by refusing to engage with collaborative efforts and stifling creativity ME WE US Drives a culture of collaboration, inclusion, experimentation and creativity to create powerful co-creation tools, methods and communities Encourages people to collaborate and creates space and opportunity for people to work creatively with others across organisational boundaries Open to new ideas and works positively with a diverse range of people to tackle complex issues and generate innovative and practical solutions

  12. ALIGNING Focuses on what is in the best interests of the University and its students and positively aligns to University strategy What we want to see Focuses on University priorities and adheres to policy and procedure while remaining flexible to emerging events and demonstrating appropriate behaviours What we don t want to see Damages individual confidence and team work through their behaviour and creates obstacles or confusions through an unwillingness or inability to align towards a shared goal ME WE US Creates the path for others to follow and leads the way in terms of behaviour, commitment, alignment and leadership Ensures team goals flow from University strategy and stands behind collective decisions once made, presenting them positively and courageously to build a positive team climate Manages priorities, focuses on decisions and activities that create maximum impact, and aligns with decisions made as a collective talking the team up at every opportunity

  13. DARING Courageously navigates new situations and boldly decides, acts and challenges whilst supporting others to do the same What we want to see Steps up and leads the way to create positive momentum What we don t want to see Fears failure and causes others to lose their nerve, or creates disruptions by taking unnecessary risks ME WE US Dares to be themselves and appropriately raise hopes, fears, challenges and ideas to get the right result for the University and its students Incubates ideas and encourages others to take appropriate risks, challenge regardless of hierarchy, and take action within agreed parameters Creates a culture where people feel able and safe to voice their opinions, share their experiences, challenge one another, and show a degree of vulnerability

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