Southern COVID Vaccination Programme Resources for Providers
The Southern COVID Vaccination Programme offers resources for providers to reach 90% vaccination by Christmas. The campaign encourages community-based initiatives to protect loved ones through accessibility, addressing hesitancy, and overcoming barriers. Key messages focus on increasing vaccination rates and engaging the community. Available assets include campaign slogans, posters, and social media tools. Flexibility in appointment scheduling, active patient recall, and opportunistic vaccinations are emphasized to optimize vaccine distribution. Barriers like accessibility, hesitancy, and apathy are addressed, with a focus on engaging hesitant individuals to protect themselves and their community.
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Southern COVID Vaccination Programme Resources for providers
Content Content Protect what we love How do we reach 90% by Christmas? Barriers, including hesitancy Vaccination stats who have we vaccinated, who is left? Profiles Key messages What next? Resources Campaign assets
Protect what we love campaign Protect what we love campaign Protect what we love is a Southern community-based campaign. Campaign assets are available for community download and use here: https://www.dropbox.com/sh/gsxf78c4rfxm3p5/AACXPAyLgLe1fqJXveZPpwyea?dl=0 More assets will be added over time, such as an email signature and Facebook frame. We encourage you to take the campaign slogans and use them on your social media platforms, posters etc. #vaxsouth #protectsouthern
Protect what we love Protect what we love
How do we reach 90% by Christmas? How do we reach 90% by Christmas? Flexibility for casual and/or walk-in appointments While we still share a common objective of minimising wastage, it is now critically important to take the opportunity to vaccinate every person Actively recalling enrolled patients Opportunistic vaccinations Updating your HealthPoint entry It s okay to have questions enable conversations about vaccination
Barriers to vaccination Barriers to vaccination There are three main types of barrier to vaccination: Accessibility: Take vaccination opportunities to smaller rural areas. Ensure suitable times and days. Hesitancy: It s okay to have questions! Provide opportunities for private conversations. Apathy: Provide no commitment, no admin, walk-in/drive-in options. Take vaccinations to people s front door or workplace. See the Resources section for more support to answer questions about vaccinations
Mainstream hesitancy Mainstream hesitancy Ministry of Health Ministry of Health Mainstream hesitant people are those working through their decision and trying to understand the impacts. There s deaths from the vaccine symptoms and deaths from COVID They are apprehensive about this vaccine because it is new, and much is unknown They are worried about the effects of the vaccine on their body and/or condition how do I know this is right for me, my condition, my body? Their motivations are similar to others to protect their family and the community, but they are also concerned about the impact of the vaccine on them personally. They feel doubly challenged by the unknown in the vaccine and the known in COVID. They are waiting it out, and many feel stuck.
Mainstream hesitancy Mainstream hesitancy Ministry of Health Ministry of Health
Mainstream hesitancy Mainstream hesitancy Ministry of Health Ministry of Health What they want: First, I want to feel acknowledged (otherwise they will not tune in) I want to see other vaccine hesitant people working through their decision I want to hear positive stories about the vaccine and its positive effect
Mainstream hesitancy Mainstream hesitancy Ministry of Health Ministry of Health What doesn't work: Data cannot provide this reassurance Overly slick messages Manufactured or something that s just read out Not being told or pushed
Mainstream hesitancy Mainstream hesitancy Ministry of Health Ministry of Health What does work: Be Kind - the vaccine rollout/environment should be welcoming, friendly, listening, a helpful hand, a map with well-trodden routes/options to get to a decision/destination. Getting the vaccine is very welcoming, the nurses are friendly and helpful people - how can we bring that emotional feeling and reassurance forward into the decision-making process. Grassroots, genuine, friendly and trusted networks
Mainstream hesitancy Mainstream hesitancy Ministry of Health Ministry of Health Key tested messages: Help keep loved ones out of hospital Best way to get back to doing what we love If you're double-dosed you are far less likely to get sick or pass it on to others
Mori M ori hesitancy hesitancy Ministry Ministryof of Health Health Individual concern regarding COVID-19 is low - so the key messaging is: We not me protect your wh nau Cost is a concern, particularly in both rural and lower socio-economic areas prioritise the key message vaccination is free . Reduce costs associated with travel or provide other alternatives. Safety is a main concern. It s ok to have questions about the vaccine, call the COVID Vaccination Healthline on 0800 28 29 26 for answers to your p tai. People can request to speak to a te reo speaker if they would like to. The community also identified GPs and M ori Health Providers as the primary source for reliable information about COVID-19.
General General population population: : Vaccinated of of population population Vaccinated percent percent First dose Second dose Unvaccinated National Southern 80.0% 81.4% 51.0% 54.8% 20.0% 18.6% Data as of Thursday 7 October. Note, datasets are dynamic and live, meaning results may fluctuate over time. Southern is sitting slightly ahead of the rest of New Zealand, with 81.8% of people having received at least one dose.
Mori: M ori: Vaccinated Vaccinated percent percent of of population population First dose Second dose Unvaccinated 33.6% 40.6% National M ori Southern M ori 58.3% 63.6% 42.9% 36.4% Data as of Thursday 7 October. Note, datasets are dynamic and live, meaning results may fluctuate over time. While 63.6% of M ori in Southern have received at least one dose, this is significantly behind the vaccination rate for general population. We still have more work to do to achieve equity for M ori.
TLA snapshot TLA snapshot TLA Central Otago Clutha Dunedin Gore Invercargill QTL Southland Waitaki Total At least one dose Two doses Unvaccinated 82.8% 72.1% 86.2% 72.3% 75.5% 89.8% 71.4% 76.1% 81.4% 59.0% 46.3% 60.2% 50.6% 52.3% 53.4% 43.0% 53.1% 54.8% 17.2% 27.9% 13.8% 27.7% 24.5% 10.2% 28.6% 23.9% 18.6% Data as of Thursday 7 October. Note, datasets are dynamic and live, meaning results may fluctuate over time. Numbers are rounded to the nearest decimal point.
Ageband Ageband snapshot snapshot Age Group 12-19 20-34 35-49 50-64 65+ Total At least one dose Two doses Unvaccinated 66.96% 68.58% 76.81% 82.12% 88.40% 81.37% 22.60% 32.10% 42.50% 62.10% 80.40% 54.80% 33.04% 31.42% 23.19% 17.88% 11.60% 18.63% Data as of Thursday 7 October. Note, datasets are dynamic and live, meaning results may fluctuate over time. Numbers are rounded to the nearest decimal point.
Profiles Profiles Profiles can help us to represent and think about the sections of the population with large numbers of unvaccinated people They can be a useful way to consider different barriers to vaccination, such as accessibility, hesitancy and apathy Use the profiles when considering how to talk to different types of people about the vaccine Say hello to: Hesitant Helen Casual Chris Busy Belinda Rural Rob Delaying Denise
Hesitant Helen, 35, Dunedin Hesitant Helen, 35, Dunedin Helen is a mother of one who would like to have more children in the future. She is well-educated, politically minded and active on social media. Hesitancies/barriers Concerned about safety, long term effect, speed with which it was developed. Not anti-vax but wants to wait and see what happens to others.
Strategies and approaches Strategies and approaches Messaging: Positive vaccine stories More information on side effects and assurances on outcomes. If you have questions or individual concerns you can call Healthline. It s ok to have questions about the vaccine, call the COVID Vaccination Healthline on 0800 28 29 26 for answers to your p tai. What doesn t work: Data cannot provide this reassurance Overly slick messages Manufactured or something that s just read out Not being told or pushed Operations: Offering private spaces to talk and ask questions
Casual Casual Chris Chris, 19, , 19, Dunedin Dunedin Chris is a student at the university of Otago. He will get around to getting vaccinated but there is no Covid in the South Island and he s got plenty of time. He doesn t want to commit to an appointment because his plans might change. He doesn t want to make a special trip to get a vaccine, but would maybe go if his mates were going. Hesitancies/barriers Has better things to do, no urgency and no deadline. Will get around to it, no imminent threat
Strategies/approaches Strategies/approaches Messaging: What doesn t work: Bookings-only vaccinesthat require time to book and commitment to a booking Lists of clinics in the area Influenced by peers Get vaccinated to get back to things you love like festivals and events Operations: Walk-in - no admin, no commitment Taking vaccine opportunities to them Opportunistic vaccinations at other events
Busy Belinda, 40, Oamaru Busy Belinda, 40, Oamaru Belinda is a busy working mum of three. Her husband works shifts so she has to balance her own work hours around his and manage childcare. She doesn t have time to get to an appointment, or take time off for side effects. Hesitancies/barriers Not hesitant or apathetic but can t make the time to get to a clinic around other commitments Can t take downtime for side effects
Strategies/approaches Strategies/approaches Messaging: More information on side effects and assurances on outcomes. What doesn t work: Do it to protect the ones you love, especially those who can't get the vaccine (under 12s) Clinics during work hours Operations: Walk-in appointments Flexibility in clinic times across the area evenings and weekends Family-friendly opportunities Community-based
Rural Rob, 28, Clydevale Rural Rob, 28, Clydevale Rob works on a farm in Clydevale and is on a low income. He works long hours in a small team meaning he can t leave in the middle of work to get a vaccine especially if he has to drive 40 minutes to get there. He is also worried that any side effects might affect his ability to work. Hesitancies/barriers Can t get time away from work to travel for vaccine Long hours, not much autonomy in terms of time Cost of travel Can t take downtime for side effects
Strategies/approaches Strategies/approaches Messaging: More information on side effects Get vaccinated to protect your community What doesn t work: Short lead times One-off pop ups Operations: Work with employers Multiple options evenings/weekends? Community centre/rugby club based bring wh nau, provide kai Work with businesses like Farmlands sausage sizzle? Take vaccine to them opportunistic vaccines
Delaying Delaying Denise Denise, 29, , 29, Invercargill Invercargill Denise is a M ori woman living with her wh nau, which includes her grandparents and mum. Her extended wh nau live overseas and she is the primary income earner. Denise finds out information from friends, wh nau and likes instant messages on social media. Hesitancies/barriers Waiting to see what happens to others as her experience of the health system has been challenging Doesn't understand the word mRNA and the other complex language associated with the vaccine
Strategies/approaches Strategies/approaches Messaging: More information on side effects and assurances on outcomes. Use simpler, layman's terms to talk about the vaccine What doesn t work: Bookings-only clinics Promote accurate sources of information We" not "me" - protect your wh nau It s ok to have questions about the vaccine, call the COVID Vaccination Healthline on 0800 28 29 26 for answers to your p tai. Operations: Offer private space for answering questions Community centre/rugby club based bring wh nau, provide kai Walk-in appointments
Key messages Key messages Your strength is in communicating in a locally relevant way to your people. We encourage you to create your own messaging, use your own branding and design, and weave in these key elements using the protect what we love slogans to unite the community effort. 90% by Christmas! #ProtectSouthern or #VaxSouth Vaccination is free 12 years + are eligible It s YOUR turn now If you re due for your second dose, go and get it
Key messages contd Key messages cont d Protect who you love Protect what you love It s okay to have questions. Call 0800 28 29 26 (8am to 8pm, 7 days a week), talk to your GP, pharmacist or M ori health provider about the COVID-19 vaccination Walk-in without an appointment at most pharmacies, some GPs, Mass Vaccination Centres at the Meridian in Dunedin and the Civic Theatre in Invercargill. Book online at BookMyVaccine or by calling 0800 28 29 26 (8am to 8pm, 7 days a week)
What next? What next? It will take a true community effort to protect what we love and get back to life as we enjoy it. Our Southern goal is to reach 90% by Christmas. Approximately 80% of Southerners have at least dose. We need everyone s help to reach the next 10%. Every positive voice is important and in order to connect with unvaccinated people, unique and diverse voices are crucial. Connect with your community, partner with other organisations spread the message! It s about the people on the ground! What other networks and ideas do you have? What are the different messages you are hearing from your community? What would be effective to help your community reach 90%? What are the barriers to vaccination? Let s support our communities to thrive!
Resources Resources Businesses Toolkit How to talk about COVID-19 Vaccinations COVID-19 - Your questions answered COVID-19 vaccine - Protecting Aotearoa COVID-19 - Getting your vaccination COVID-19 vaccine - What to expect COVID-19 vaccine - your safety and side effects questions answered COVID-19 vaccine: after your vaccination False and Misleading information Protect what we love assets in dropbox
