Towards Microplastic-Free Athletic Apparel: A Sustainability Journey

Exploring the journey towards creating microplastic-free athletic apparel, this presentation delves into the challenges of sourcing sustainable materials like polyester, nylon, elastane, acrylic, lycra, and spandex. Emphasizing the importance of skillset acquisition and problem-solving over solutions, the speaker highlights the need for small businesses to adapt to production challenges while meeting consumer demands in the abstract clothing industry.

• Sustainability
• Athletic Apparel
• Microplastic-Free
• Challenges
• Consumer Demands

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1. A journey to microplastic-free athletic apparel Erik de Groot 25-09-2019

2. Kahoot.it

6. source: Amazon

9. Team 1. Define the essential skills needed for your business 2. Either learn them yourself, or find someone who has that skillset and take them in your team

11. polyester nylon elastane acrylic lycra spandex

15. The limiter: Elastane

17. Source: amazonaws

18. Problem Fall in love with the problem, not the solution

19. Challenges in scaling: if you re small it s very difficult to change things in production

20. Consumer product: 1. Don t want to spend too much 2. Clothing industry is very abstract 3. Too much to tell as a brand 4. It has to look good

21. Consumer product: 1. Don t want to spend too much Convince them of quality/functionality

22. Consumer product: 2. Clothing industry is very abstract Tell them stories about the industry

23. Consumer product: 3. Too much to tell as a brand Microplastic-free athletic apparel

24. Consumer product: 4. It has to look good Design x Functionality x Sustainability

25. What can we do?

32. Challenges

34. source: focusur.nu

35. Bioplastics

36. Our current state

37. Our now

38. Our now

39. Our future

40. - Be THE alternative to plastic sportswear - Set an example for the industry - Have 100% overview of our supply chain - Develop our own fabrics - Be 100% circular in our production

41. Opportunities - Innovation in recycling methods - Innovation in production methods - Convince government of value of recycling - Build new business models that fit in circularity

42. Q&A

43. A journey to microplastic-free athletic apparel Erik@ironroots.nl