Innovative Marketing Plan for The Fantastic Red Balloon by Devy Schonfeld
Develop a new version of the everyday balloon with longer durability, customizable colors, and shapes, catering to parents, event planners, flower shops, and balloon artists. Address economic competitiveness, legal issues, technological advancements, and target market segmentation to position the product successfully.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
Marketing Plan The Fantastic Red Balloon Devy Schonfeld
The Red Balloon Is. A detailed description of your product or service Images (if it is a new product, what it is similar too ) How you use it .. Build excitement, intrigue and curiosity! Use images and video
Marketing Objective (STATE IT EXPLICITLY!) My goal is to develop a new version of the every-day balloon. It will last longer made from more durable materials Better assortment of custom colors Able to customize into various shapes via website Change colors based upon your mood touch sensitive!
Environmental Forces (BRIEFLY.. Just enough to demonstrate you have looked at these factors!) Economic Extremely competitive market, hard to differentiate Legal and Regulatory Safety issues Technological new types of balloons Sociocultural Hmmm .I would say nothing List only those most relevant and applicable. Careful not to get bogged down in too many details.
The Target Market Important! Parents of children Event Planners Flower shops Balloon artists Other .
Market Segmentation Variables Geographic Psychographic Demographic Behavioristic Paint a picture of your ideal target market Tell a Story You cannot sell to everyone!
SWOT Analysis briefly don t get bogged down How will you convert? Strengths Weaknesses Opportunities Threats
Marketing Mix The meat of the presentation begins here! Product how will you develop it? Price How will you establish the right price? Promotions What mix will you use? Place/Distribution Where will you sell it and how will you get it there?
Implementation Plan (briefly ) Budget Timeline What does your Marketing Organization look like? How will you measure your success? What metrics will you use?
