Evaluation Criteria and Scoring Rubric for Arts and Culture Funding Applications

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This document outlines the evaluation criteria and scoring rubric for funding applications in the arts and culture sector. It covers the quality of offerings, impact, track record, and other key aspects that will be assessed during the review process. Applicants must demonstrate the quality of their offerings through various criteria such as mission statement, programming description, partnerships, evaluation plan, and support materials. The scoring rubric categorizes applicants into levels based on how well they showcase the public value of arts and culture.


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  1. Rubric Webinar Series Quality of Offerings with Melanie Emmanuelli, MS Senior Manager, Grants and Special Projects Orange County Public Schools

  2. Meeting Etiquette During the presentation: Participants will be muted Video is disabled Chat feature is available Q&A will take place at the end

  3. Scoring Rubric Value Description Score Strongly demonstrates public value of arts and culture. Merits investment of State of Florida funding. Excellent 92 100 FUNDED Satisfactorily demonstrates public value of arts and culture. Merits investment of State of Florida funding. Good 80 91 Does not sufficiently demonstrate public value of arts and culture. Does not merit investment of State of Florida funding. Fair 61 - 79 NOT FUNDED Makes an incomplete and/or inadequate case for the public value of arts and culture. Does not merit investment of State of Florida funding. Information is confusing, unclear, and lacks specific details. Weak 0 - 60

  4. Review Criteria All applications will be evaluated and scored using the following three criteria: 35% 30% 35% Quality of Offerings Impact Track Record

  5. Review Criteria Quality of Offerings (Up to 35 points) Applicants must demonstrate the quality of their offerings in all aspects of the proposal. Panelists will evaluate this criteria using the responses to questions related to the following information: Applicant Mission Statement; Programming Description (Goals, Measurable Objectives, Activities); Partnerships and Collaborations; Proposal Evaluation Plan; and Required Attachments and Support Materials and/or work samples (see Support Materials for examples)

  6. Scoring Rubric Quality of Offerings Excellent 32 35 points Mission statement clearly describes organization and programs/activities fully support the mission Clearly describes exemplary proposed programming/project and their relevance to the intended participants, audiences and communities Identifies clear goals and fully measurable objectives and activities Good 28 31 points Mission statement describes organization and programs/activities fully support the mission Fair 21 27 points Mission statement describes organization and programs/activities do not fully support the mission Describes proposed programing/project and their relevance to the intended participants, audiences and communities Identifies goals and limited measurable objectives and activities Weak 0 20 points Mission statement does not clearly describe organization and programs/activities do not fully support the mission Proposed programing/project and their relevance to the intended participants, audiences and communities are unclear Clearly describes proposed programing/project and their relevance to the intended participants, audiences and communities Identifies clear goals and measurable objectives and activities Measurable evaluation methods help the organization achieve its mission and proposed programming/project Does not identify goals and very minimal objectives and activities Evaluation methods are well- defined, clear, and fully measurable, and are employed to help the organization achieve its mission and proposed programming/project Extensive and clearly describes partnerships/collaborations Required Attachments and Support Materials clearly demonstrate exemplary programming Evaluation methods are not fully measureable and only minimally help the organization achieve its mission and proposed programming/project Evaluation methods are not clear and/or measurable and do not help the organization achieve its mission and proposed programming/project Clearly describes partnerships/collaborations Required Attachments and Support Materials clearly demonstrate programming Limited partnerships/collaborations Required Attachments and Support Materials demonstrate programming Minimal and unclear partnerships/collaborations Required Attachments and Support Materials are unclear

  7. Mission Statement 1. Applicant Mission Statement (Organization) or Artist Statement (Individual)* Sample Mission Statement - The mission of Oolite Arts is to support artists and advance the knowledge and practice of contemporary visual arts and culture in South Florida. Oolite Arts creates opportunities for experimentation and innovation and encourages the exchanges of ideas across cultures through residencies , exhibitions, public programs, education and outreach. Excellent Good Fair Weak 32 35 points Mission statement clearly describes organization and programs/activities fully support the mission 28 31 points Mission statement describes organization and programs/activities fully support the mission 21 27 points Mission statement describes organization and programs/activities do not fully support the mission 0 20 points Mission statement does not clearly describe organization and programs/activities do not fully support the mission

  8. Programming/Project Description 2. Programming (GPS)/Project (SCP) Description* Briefly describe the project or program for which you are requesting funding. If you are an LAA or SSO, please include a statement that describes the services provided to your audience (including membership) and how those services are provided. Excellent Good Fair Weak 32 35 points Clearly describes exemplary proposed programming/project and their relevance to the intended participants, audiences and communities 28 31 points Clearly describes proposed programing/project and their relevance to the intended participants, audiences and communities 21 27 points Describes proposed programing/project and their relevance to the intended participants, audiences and communities 0 20 poiPnts Proposed programing/project and their relevance to the intended participants, audiences and communities are unclear

  9. Goals, Objectives & Activities 2.1 Programming or Project Goals * Please list at least three goals associated with the project or program you are for which you are requesting funding. Goals: Broad statements that are usually general, abstract, issue oriented with realistic priorities. Goals are a long-term end to which programs and activities are developed and should reflect the organization s mission statement. Goals can be listed in priority order and ranked. 2.2 Programming or Project Objectives * Please list the three corresponding objectives for the goals listed above. Objectives: Specific, measurable ends that are achievable within a time frame and mark progress towards achieving goals. 2.3 Programming or Project Activities* Please list the project or program activities. Activities: These are the specific activities that achieve the objectives.

  10. Goals VS Objectives Goals General Intangible Broad Abstract Strategic Objectives Specific Measurable Narrow Concrete Tactical

  11. Writing Measurable Objectives GOAL (Brief umbrella statement): Lead the state and performing arts field in visionary artistic programming and arts education: providing a high quality, diverse and relevant cultural and performing arts menu; setting the standard in innovative performing arts education; and reflecting the diverse cultural life of our entire community WHAT? WHO? HOW MUCH/ MANY? BY WHEN? (measurable outcomes) Area and direction of change (result) 1 Increase representation in arts programming Population affected Degree (amount) of changeTimeframe (deadline) 1 - 2022 2023 season OBJECTIVES 1 guests/patrons 1 25% 2 Increase outreach and marketing efforts 2 new audiences 2 10% 2 - 2022 2023 season 3 Increase free opportunities for shows 3 - underserved groups 3 50% 3 2022 2023 season

  12. Writing Measurable Objectives Use the sections of the chart to piece together measurable objectives (what + who + how much + by when) 25% of guests/patrons will report they felt represented by the arts programming by the end of the 2021 2022 season. Our organization will see a 10% increase in new audiences as a direct result of outreach and marketing efforts by the end of the 2021 2022 season. 50% of our shows will have free opportunities for underserved groups in the 2021 2022 season. Excellent 32 35 points Identifies clear goals and fully measurable objectives and activities Good 28 31 points Identifies clear goals and measurable objectives and activities Fair 21 27 points Identifies goals and limited measurable objectives and activities Weak 0 20 points Does not identify goals and very minimal objectives and activities

  13. Partnerships & Collaborations 2.4 Partnerships & Collaborations* Describe any partnerships and/or collaborations with organizations directly related to General Programming (GPS) or the Specific Cultural Project (SCP). Discuss the responsibilities and benefits of the relationship and whether any formal agreements are in place. Excellent 32 35 points Good 28 31 points Fair 21 27 points Weak 0 20 points Extensive and clearly describes partnerships and/or collaborations Clearly describes Partnerships and/or collaborations Limited Partnerships and/or collaborations Minimal and unclear Partnerships and/or collaborations

  14. Evaluation 3. Project/Program Evaluation* How will you determine if your Goals and Measurable Objectives are achieved? Who will conduct the evaluation, and who will the evaluation target? What methods will be used to collect participant feedback? (Surveys, evaluation forms, interviews, etc.) When will you collect the information, and how will it be used to inform future programming? Excellent 32 35 points Evaluation methods are well- defined, clear, and fully measurable, and are employed to help the organization achieve its mission and proposed programming or project Good 28 31 points Measurable evaluation methods help the organization achieve its mission and proposed programming or project Fair 21 27 points Evaluation methods are not fully measurable and only minimally help the organization achieve its mission and proposed programming or project Weak 0 20 points Evaluation methods are not clear and/or measurable and do not help the organization achieve its mission and proposed programming or project

  15. Additional Questions 4. Collection Summary (museum) ONLY Provide a summary of the collection (live or inanimate) and the collection policy including: 1) Size and scope of collection(s) the museum owns or uses; 2) Conservation and care; and 3) Overview/brief list of inventory/registration methods. If you are not a collecting institution answer Not Applicable. 4. Individual Artist Project ONLY What makes your project artistically strong? What is your motivation for this project, how will it advance your career and creative practice? What is the artistic context of this project to your creative practice?

  16. Support Materials H Attachments and Support Materials 2. Support Materials (required) At least one (1) Support Material is required to be submitted with the application. Attachments and support materials will not be accepted by any other method including email and fax. See the guidelines for additional information. Excellent 32 35 points Required Attachments and Support Materials clearly demonstrate exemplary programming Good 28 31 points Required Attachments and Support Materials clearly demonstrate programming Fair 21 27 points Required Attachments and Support Materials demonstrate programming Weak 0 20 points Required Attachments and Support Materials are unclear

  17. Upload Instructions Complete the support materials list using the following definitions. Title: A few brief but descriptive words. Example: "Support Letter from John Doe". Description: (optional) Additional details about the support materials that may be helpful to staff or panelists. Identify any works or artists featured in the materials. For larger documents, please indicate page number for DCA credit statement and/or logo. File: The file selected from your computer. For uploaded materials only. The following sizes and formats are allowed. Content Type Format/Extension Maximum Size Images .jpg, .gif, .png, or .tiff 5 MB Documents .doc, .docx, .pdf, .txt 10 MB Audio .mp3 10 MB Video .mp4, .mov, or .wmv 200 MB MacOS productivity files such as Pages, Keynote, and Numbers are not acceptable formats. Please save files into .pdf format before submission.

  18. Grant Resources General Information - https://dos.myflorida.com/cultural/ General Program Support Guidelines Specific Cultural Projects Guidelines Scoring Rubric Example Applications Online Grant System - https://dosgrants.com/ DOS Grants FAQ - https://dosgrants.com/Home/LinkToFaq Division of Cultural Affairs online calendar https://dos.myflorida.com/cultural/news-and- events/calendar/

  19. Grant Webinars How to Apply for General Program Support and Specific Cultural Project Grants Wednesday, April 14th 2PM How to Apply for Cultural Facilities Grants Thursday, April 18th 2PM GPS/SCP Application Criteria Quality of Offerings Wednesday, April 21st 11:30AM GPS/SCP Application Criteria Impact Part I Wednesday, April 28th 11:30AM GPS/SCP Application Criteria Impact Part II (Diversity, Equity, Inclusion, and Access) Wednesday, May 5th 11:30AM GPS/SCP Application Criteria Track Record Wednesday, May 12th 11:30AM

  20. Virtual Office Hours Division Grants Staff is now available for office hours! Tuesday s 2 3 PM Thursday s 10 11 AM Get assistance with your application or managing your current grants. https://global.gotomeeting.com/join/327767941

  21. Grant Program Managers Summer Callahan Summer.Callahan@DOS.MyFlorida.com Community Theatre (141) Literature (110) Professional Theatre (142) Presenter (180) Traditional Arts (112) Hillary Crawford Jenice.Crawford@DOS.MyFlorida.com Arts in Education (200) Underserved (UCCD) (400) Local Arts Agencies (500) State Service Organizations (600) Artist Projects (800) Danila Coppola Danila.Coppola@DOS.MyFlorida.com Visual Arts (105) Media Arts (109) Multidisciplinary (114) Michelle Smith Grindberg Michelle.SmithGrindberg@DOS.MyFlorida.com Dance (101) Music (102) Sarah Stage Sarah.Stage@DOS.MyFlorida.com Museums (170)

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