Revolutionizing the Clothing Industry: Innovations and Leadership

undefined
 
Beatriz Chufani
Marc Etterlin
Ophélie Franco
 
Slyce app
Interactive window displays
Interactive hangers
 
Boundary breakdown
Problem : Consumers want to be able to buy clothes they see on the streets easily
Enables to scan clothes, shoes, bags… and to immediatly get a purchasable link
Used by shoes.com, Shoe Carnival and Urban Outfitters
 
 
Dynamization
Problem: Window displays takes a lot of space, which could be used more
efficiently
Giving the opportunity to customers to ‘play’ with the window display
Keeping the brand and products exciting for the customers
Used by Repetto, Nike…
 
 
Dynamization
Problem: Prove that clothes sell better when worn by a model, but this is not
possible in shops
Interactive hangers with RFID tag
Used in Vanquish stores
 
Ralph Lauren Polo Tech Shirt
3D try on visualization technology
Percko
 
Increasing dimensionality
Problem: No way to accurately measure biometric stats through a shirt.
Polo tech shirt with silver fibers, and sensor filled black boxes that track biometric
stats such as steps, heart rate, breathing depth and energy exertion which gets sent
to a smartphone or tablet.
Measure health in a more accurate way.
 
 
Increasing Dimensionality
Problem: It’s hard to find the right size of underwear
This technology enables you to find out your measurements. Afterwards, it can help
you find the perfect underwear in the store
Used at Infime in Israel
 
Customer expectation
Problem : Back-Problem is a serious society problem
If you walk with a stoop it remains you to walk straight
Sensor technology
Percko
 
Air Dye Colorep
Online Shops - Zalando
 
Rhytm co-ordintation theory
Problem: too much water and energy waste produced to make fabric.
A new process to dye fabric which saves approximately 75 gallons of water and
uses less than 85 percent of energy when dying one pound of fabric.
 
Customer expectation
Problems: Store visits are taking time
Scan as many products
Online Shops - store space, vendors
Zalando
 
Slide Note
Embed
Share

Explore groundbreaking advancements in the clothing industry with a focus on customer intimacy and product leadership. Discover interactive technologies like Slyce and RFID-enabled hangers, along with products such as Ralph Lauren's Polo Tech Shirt integrating biometric tracking. These innovations are reshaping the retail landscape, offering an unparalleled shopping experience and redefining how we interact with fashion.


Uploaded on Sep 12, 2024 | 0 Views


Download Presentation

Please find below an Image/Link to download the presentation.

The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.

E N D

Presentation Transcript


  1. CLOTHING INDUSTRY Beatriz Chufani Marc Etterlin Oph lie Franco

  2. CUSTOMER INTIMACY Slyce app Interactive window displays Interactive hangers

  3. CUSTOMER INTIMACY - SLYCE Boundary breakdown Problem : Consumers want to be able to buy clothes they see on the streets easily Enables to scan clothes, shoes, bags and to immediatly get a purchasable link Used by shoes.com, Shoe Carnival and Urban Outfitters

  4. SLYCE VIDEO

  5. COSTUMER INTIMACY - INTERACTIVE WINDOW DISPLAYS Dynamization Problem: Window displays takes a lot of space, which could be used more efficiently Giving the opportunity to customers to play with the window display Keeping the brand and products exciting for the customers Used by Repetto, Nike

  6. NIKE VIDEO

  7. CUSTOMER INTIMACY - INTERACTIVE HANGERS Dynamization Problem: Prove that clothes sell better when worn by a model, but this is not possible in shops Interactive hangers with RFID tag Used in Vanquish stores

  8. PRODUCT LEADERSHIP Ralph Lauren Polo Tech Shirt 3D try on visualization technology Percko

  9. PRODUCT LEADERSHIP: RALPH LAUREN POLO TECH SHIRT Increasing dimensionality Problem: No way to accurately measure biometric stats through a shirt. Polo tech shirt with silver fibers, and sensor filled black boxes that track biometric stats such as steps, heart rate, breathing depth and energy exertion which gets sent to a smartphone or tablet. Measure health in a more accurate way.

  10. PRODUCT LEADERSHIP: RALPH LAUREN POLO TECH SHIRT

  11. PRODUCT LEADERSHIP : 3D TRY-ON VISUALISATION TECHNOLOGY Increasing Dimensionality Problem: It s hard to find the right size of underwear This technology enables you to find out your measurements. Afterwards, it can help you find the perfect underwear in the store Used at Infime in Israel

  12. PRODUCT LEADERSHIP : PERCKO Customer expectation Problem : Back-Problem is a serious society problem If you walk with a stoop it remains you to walk straight Sensor technology Percko

  13. OPERATIONAL EXCELLENCE Air Dye Colorep Online Shops - Zalando

  14. OPERATIONAL-EXCELLENCE: AIR DYE COLOREP Rhytm co-ordintation theory Problem: too much water and energy waste produced to make fabric. A new process to dye fabric which saves approximately 75 gallons of water and uses less than 85 percent of energy when dying one pound of fabric.

  15. OPERATIONAL EXCELLENCE: ONLINE SHOP Customer expectation Problems: Store visits are taking time Scan as many products Online Shops - store space, vendors Zalando

  16. QUESTIONS?

Related


More Related Content

giItT1WQy@!-/#giItT1WQy@!-/#