Enhancing Rotary Club Image Through Strategic Rebranding
Promote Rotary International's rebranding efforts through impactful visuals showcasing the importance of portraying a unified and vibrant image to attract donors, community support, and membership. Failure to implement the rebranding strategy at the club and district levels could hinder the organization's growth and impact negatively. Learn from the past mistakes of having too many logos and catchphrases, and strive to become distinguished within the global community of Rotary clubs.
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Presentation Transcript
KICK IT into gear! PI does not equal 3.14159265! {
Who would you trust with your cash?
The guy who comes to see you driving this or
Seeing is believing! How you portray your club impacts on everything donors, community support, corporate sponsorship, membership and more..
How does your club appear to your members, your community and your friends?
Boring? Elitist? Unfriendly? Prejudiced?
Vibrant? Fun? Friendly? Flexible? Community Heroes?
Rotarians of social media
Rotary International realised we had a problem and rebranded itself. This was based on extensive market research conducted in many countries across the globe; including in South Africa
Failing it implement that rebranding at club & district level, defeats the object & hurts our clubs more than RI
We had too many logos, catch phrases and did not portray a unified image. We were indistinguishable from the crowd!
In terms of brand recognition it is critically important that we use the correct logos & terminology as specified in the visual identity guide. Remember it s the Rotary Club of XYZ & not XYZ RC or Rotary!
But why?
We are all connected. You watch and are watched
A recent study found that at least 50% of non-profits that had successfully rebranded & implemented that rebranding had increased their revenue
Brand consistency. While your brand might have several moving parts, they have to be cohesive -- in fact, 90% of consumers expect this kind of consistency across all channels, especially when shopping for a product or service.
Remember: Correct logos & colours, correct terminology (get a copy of the visual identity guide!) = Brand consistancy
People, of all ages, have short attention spans when online. If you want followers you need to make your brand instantly recognisable. We are Rotary!
Thank your donors by showing them in action
We need to show people what we are doing, not who we are thanking so combine them!
Expand your audience with every post. It s pointless speaking to just your followers
Tag everyone involved, every stakeholder & role player. Add your location. Harness their audiences!
Actions speak louder than words show you are more than a cheque book club!
Show credibility, relevance and the reach of Rotary
Use the regional magazines to establish credibility & reach
Some say that younger people don t want to be around older folk .
Young people dont want to be around arrogant, negative, rigid, boring, mean, egotistical & nasty people! Age does not really matter
What matters is character, feeling welcomed & valued. What they want is to play an active role in doing something tremendous!
PI = Relevance Credibility Support Members Funding
PI = Success!
