Survey Design Training for Effective Data Collection

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Learn how to conduct surveys effectively by understanding the purpose, developing survey objectives, research questions, and survey questions. Explore survey implementation options, data analysis techniques, and available resources to enhance your data collection process. The iterative nature of the survey design process is emphasized throughout the training. Discover the importance of conducting surveys to uncover insights, facilitate discussions on key topics, and guide decision-making based on objective data.


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  1. Survey Design Training OFFICE OF PLANNING, RESEARCH & INSTITUTIONAL EFFECTIVENESS CA ADA COLLEGE

  2. Goals for today Understand purpose of survey Develop survey objectives Develop research questions Develop survey questions Survey implementation options and considerations Simple data analysis techniques Available resources Remember: Process is iterative

  3. Why conduct a survey Discover what s going on Provide an opportunity to discuss key topics Prioritize your actions based on objective data

  4. How to develop survey objectives Determine what you most want to learn List resources that are available to address what you want to know Who do you want to gather information from? Identify survey constraints o How much time do the respondents have to complete the survey? o Is the survey optional or required? o How often do you want to collect information?

  5. Activity 1 Develop your survey objectives Identify possible resources Possible constraints

  6. How to develop research questions Survey questions should address your survey objectives Types of research questions o Satisfaction about a program, service, or class o Knowledge gained on a specific topic o Types and frequency of programs or services used o Feelings or opinion about a specific topic o Meeting (program) objectives quantitative and qualitative

  7. Activity 2 Develop your research questions

  8. How to develop survey questions Identify survey questions that will address your research questions Gather and use existing surveys as examples o Gather more example than you need initially Refine and revise base on constraints of your survey sample Pilot survey Consider how you want to analyze the responses

  9. Types of survey questions Non-structured Free response Including Other as an option (partially non- structured) Structured Yes/No Multiple Choice Rating Ranking

  10. Activity 3 Identify student characteristic data to collect (if needed) ID Demographics Course Create some survey questions

  11. How to implement a survey Consider your sample and the constraints Paper vs. online How and when to send out and close the data collection period o Consider how many other surveys your respondents are taking Monitor your live survey o Improve response rate

  12. Activity 4 Create your survey implementation plan

  13. Analysis and reporting Frequency counts and percentages Averages oMissing values Crosstabs Summary statements about your data

  14. Before your survey goes live Pilot with a small group of respondents Check with your researcher

  15. Technical support Create your online survey NOVI Survey Support your survey deployment NOVI Survey Assist in developing your survey report

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