Reversing the Trend: Strategies for P.E.O. Membership Growth
The content discusses strategies employed by the International Chapter Membership Team in 2013 to address declining membership trends within the P.E.O. Sisterhood. It emphasizes the importance of preventing member inactivity through support, encouragement, and reinstatement efforts. Data on active members, new initiates, and reinstated members for the Ohio State Chapter is provided, showcasing the ongoing efforts to increase total active membership. Key focus areas include counseling members and holding exit interviews to understand reasons for inactivity.
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Reversing the Trend Membership Workshop for inactive prevention.
P.E.O. membership involves Growing our sisterhood. Nurturing our active members. Finding new homes for our unaffiliated sisters. Helping our inactive sisters to reinstate. International Chapter Membership Team 2013
Focus on Inactive Prevention: Counsel Members Membership trends in the P.E.O. Sisterhood indicate sisters choosing inactive status is the major reason our numbers are declining. Offer support and encouragement Hold an exit interview when a member chooses inactive status International Chapter Membership Team 2013
Ohio State Chapter Active Members 5,700 5,650 5,600 Insert your 2013 state, provincial or district membership graph here. 5,550 5,500 5,450 5,400 5,350 5,300 5,250 2003 5,620 -45 2004 5,604 -16 2005 5,655 51 2006 5,557 -98 2007 5,501 -56 2008 5,479 -22 2009 5,433 -46 2010 5,415 -18 2011 5,376 -39 2012 5,303 -73 2013 5,278 -25 Actives Gain/Loss International Chapter Membership Team 2013
Ohio State Chapter New Initiates 230 220 210 200 190 180 170 160 150 2003 180 -10 2004 179 -1 2005 224 45 2006 159 -65 2007 185 26 2008 184 -1 2009 184 0 2010 187 3 2011 184 -3 2012 164 -20 2013 206 42 Initiates Gain/Loss International Chapter Membership Team 2013
Ohio State Chapter Reinstated Members 28 26 24 22 20 18 16 14 12 10 2003 11 -9 2004 17 6 2005 24 7 2006 20 -4 2007 16 -4 2008 27 11 2009 16 -11 2010 20 4 2011 18 -2 2012 21 3 2013 18 -3 Reinstated GainlLoss International Chapter Membership Team 2013
Membership Increases Total Active as of March 1, 2012 5,303 Increase by: Initiation Transfer In Reinstatement 206 56 18 Total Active During Year Total Increases 5,583 +280 Ohio State Chapter Membership Committee 2013
Ohio State Chapter Inactive Members 180 170 160 150 140 130 120 110 100 2003 141 5 2004 103 -38 2005 107 4 2006 175 68 2007 139 -36 2008 135 -4 2009 129 -6 2010 109 -20 2011 130 21 2012 153 23 2013 139 -14 Inactives Gain/Loss International Chapter Membership Team 2013
Membership Decreases Total Active During Year 5,583 Decrease by: Chapter Eternal Transfer Out New Inactive 91 75 139 Total Active as of March 1, 2013 5,278 Total Loss -25 Ohio State Chapter Membership Committee 2013
Why do our sisters choose inactive status? The following reasons were taken directly from letters written by our newly inactive sisters.
Poor Health This was the primary reason sisters said they chose inactive status. Some of the letters were written by family members. Many members felt they were no longer contributing to the Sisterhood. International Chapter Membership Team 2013
Provide love and support. Acknowledge the value of each sister. Utilize the P.E.O. Wish. Suggestions for chapter members International Chapter Membership Team 2013
Dues No notification received. Forgot the deadline. Too expensive. International Chapter Membership Team 2013
Send dues notifications early. Print a dues reminder in the yearbook. Find creative ways to collect dues. Be sensitive to potential financial issues. Suggestions for chapter members International Chapter Membership Team 2013
Chapter Activities Be welcoming to all members. Be aware of the perception of cliques. Promote congenial, positive discussions during meetings. Stay connected to nonparticipating members. International Chapter Membership Team 2013
Be intentional about initiating new members. Consider sponsoring a new chapter organization. Create an environment of belonging and acceptance. Support nonparticipating members. Suggestions for chapter members International Chapter Membership Team 2013
Unaffiliates Members not contacted by chapters when they moved. Too far to travel to attend meetings. No chapters in their new communities. International Chapter Membership Team 2013
Stay connected to unaffiliate members. Use tool box resources to track unaffiliate members. Suggestions for chapter members International Chapter Membership Team 2013
Meeting issues Chapter work not fulfilling. Meetings too long. International Chapter Membership Team 2013
Conduct thorough preacceptance counseling. Conduct efficient meetings. Participate actively in philanthropies. Suggestions for chapter members International Chapter Membership Team 2013
Membership Initiatives Present a Chapter Membership/Health Program Send Notice of Member Moving Form Send personal note and Guide for an Inactive Member Set Attendance Challenge Use 3 year mentoring program Ohio State Chapter Membership Committee 2013
Recognition Bedazzled delegates Successes celebrated at 2014 Convention International Chapter Membership Team 2013
Thank You! P.E.O. membership is a personal commitment, intended to last a lifetime and extend from chapter to chapter. P.E.O. Counsel For Membership Booklet
