Unveiling Narratives of Mothering Through UK Blog Posts on Family Feeding

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Delve into the exploration of mothering practices narrated through UK blog posts on family feeding. Learn about the methodological and ethical implications of working narratively and multimodally with blogs. Discover how blogs document family life, everyday mothering practices, and food provisioning, while also shedding light on scarcity aspects. Follow a research strategy that samples blogs by UK-based mothers of primary school-age children, offering a balance of visually and textually led content.


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  1. Recipes for mothering? Analysing UK blogs about feeding the family Heather Elliott, Rebecca O Connell, Corinne Squire (Novella) Myrhh Domingo, Gunther Kress (MODE)

  2. Background There is much to be learned from reading a cookbook besides how to prepare food discovering the stories told in the spaces between the recipes or within the recipes themselves (Theophano, 2002:6) 2

  3. Research questions Substantive How is mothering is articulated in, and narrated through blog posts about feeding families? Methodological What are the methodological and ethical implications of working narratively and multimodally with blogs? 3

  4. Research strategy Foreshadowed ideas: Blogs as documents of family life Narratives of everyday mothering practices and food provisioning Foregrounding of scarcity (temporal and economic) Sampling criteria: Middle-ranking and well-established Written by UK-based mothers of primary school age children (4-11 years) Included blogs on feeding families + blogs about parenting which include food Balance of visually and textually led blogs 4

  5. Research Strategy 15 blogs sampled Screen Shot 2013-06-26 at 14.23.39.png Thinly Spread: Stretched but not snapped 2 closely examined over a six-month period, and over parallel posts Screen Shot 2013-06-26 at 14.18.03.png These blogs archived by the British Library UK Web Archive The Diary of a Frugal Family: Surviving the Credit Crunch 5

  6. Data: About Me 6

  7. Data: (Pancake day) recipes Perfect with homemade chocolate sauce (warmed Nutella mixed with a little milk) and squirty cream Wait until bubbles appear before you turn it over I used to hate Pancake Day, mainly because I can t flip a pancake to save my life and my efforts to make a pancake usually ended up in a scrambled egg style mush at the bottom of the pan! But then I tried making fluffy pancakes (like the ones they sell in McDonalds) and ever since then my pancake making skills have improved considerably!They re really easy to make and although they re actually based on a Nigella recipe, I like to let the kids think that I m the Domestic Goddess who came up with them .

  8. Data: Everyday posts January 2013 7th I m out tonight so it will just be freezer tea for the kids. Probably chicken nuggets or fish fingers with beans and fries 15th- finding it difficult to make December s early pay stretch for the five and a half weeks till January s pay day so I need to keep even closer control than usual over our food budget this month.. I managed to get a big bag of minced steak mince from Tesco just before closing yesterday reduced to just 2.64 so you can guess what s going to feature very heavily in this week s meal plan can t you?

  9. Discussion and conclusions Mothering involves the making of identities and relationships as well as more tangible entities such as family meals (O Donohoe et al., 2014:2). The blogs as idealised performance of food/family/mothering identities Narratives of family lives and eating practices as tools of family display (Finch, 2007; James and Curtis 20210) FF displays and reproduces normative identities of motherhood But everyday nature of posts also reveals material and mundane e.g. Mince padded out to stretch the month (food scarcity) Expansion of meaning of homemade (time poverty) Freezer tea for kids when going out (competing priorities) 9

  10. Conclusions Analysis of blogs may shed light on food practices which are simultaneously symbolic and mundane The blogs exhibit successful strategies for engaging predominantly maternal audiences around food and resource constraints They include contemporaneous, experience-near accounts which connect biography and history Potential application to other domains and longitudinally Missing data and question of sampling suggest most usefully employed as part of a broader design and alongside other methods 10

  11. www.novella.ac.uk 11

  12. Ethical considerations and approach Blogs as research data A dynamic and heterogeneous field AOIR advocate a practice and case based approach Blogs are in the public domain but expectations of privacy are ambiguous and changing Our Approach Well established blogs Informed the authors of the work (consent to archive blogs) Analyse the authors public online identities Descriptive accounts grounded in online material not evaluative or speculative about off-line lives Do not include followers or family members in analysis 12

  13. Screen Shot 2014-01-14 at 16.08.25.png 14

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