Enhancing Citizen Engagement in Digital Health and Social Care

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Efforts to optimize citizen engagement in digital health and social care are being explored through a webinar and engagement activities led by a diverse group of professionals in Scotland. Recommendations emphasize the importance of prioritizing equality and mainstreaming it throughout societal systems. The focus is on making citizen engagement a foundational aspect of designing digital services for improved delivery and impact.


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  1. HIS Digital Engagement in Health and Social Care Webinar Moving Beyond the Too Hard Box? The Digital Health & Care s Work on Citizen Engagement Nel Whiting

  2. Background: Strategy & Vision

  3. Purpose To scope out where and how to focus efforts to optimise citizen engagement relating to the development and delivery of digital health and care.

  4. Task & Finish Group Members Name Amanda Leithead Gary McGrow Designation Programme Manager (Chair) Social Researcher Organisation Technology Enabled Care Healthcare Improvement Scotland (HIS) Deaf Scotland Royal National Institute for the Blind (RNIB) ALLIANCE Technology Enabled Care Digital Health and Care, Scottish Government NHS24 Janis MacDonald Laura Jones CEO Senior Policy Officer Louise Coupland Maimie Thompson Nel Whiting Digital Network Lead Engagement Lead Policy Lead for Participation and Engagement Digital Service Rohan Gunatillake Suzanne Munday Programme Manager (Gypsy Travellers Project) Communications Manager MECOPP Zoe Rohde and Content Digital Health and Care, Scottish Government

  5. Reflections Modest and nothing new. Perhaps one of the things that needs greatest reflection is why is it that something that is obviously a barrier to fair access is proving so hard to address?

  6. Approach Literature review Workshopping Sense-checking & horizon scanning ALLIANCE Digital Citizen Panel

  7. It is not enough to provide recommendations When considering improvement and change to the social care system, the people we engaged with stated that the Scottish Government needs to be specific about mainstreaming equality. It is not enough to provide recommendations and state equalities will be addressed throughout. Alliance (December 2020) Independent Review of Adult Social Care in Scotland Engagement Activity

  8. Recommendation one Engagement Citizen engagement must be a fundamental part of the design of digital services, as well as redesign and delivery. It should be meaningful, continuous, heartfelt and must adopt best practice core principles.

  9. Recommendation two Communications, awareness, and accessibility Communication must be clear, accessible, and inclusive; actions are needed to address current barriers.

  10. Inclusive You could get the administrator to randomly switch on & off cameras & sound Communication is a bit like the vaccine mantra no one is protected until the world is protected. We cannot be inclusive until we can all be included.

  11. Recommendation three Contracts and tendering The agreed core principles must be embedded as part of contracts and tendering processes.

  12. Recommendation four Review, reflect and adjust Ongoing engagement will provide opportunities for reflection including insights into any changes in preferences, circumstances, and opportunities

  13. Levelling the engagement playing field Digital has increased the ability for people to participate in engagement events more easily. Lead-in times for digital events are shorter, the challenges of agreeing geographical locations and finding suitably sized venues do not apply. The notion of limiting the number of people round the table because of the size of the room or table is no longer a valid argument. In turn this should prompt a different approach and style to involving people.

  14. Data Strategy Building on Data Dialogues Working with third sector equality and advocacy groups to reach people Feedback loop Information channels

  15. Data Dialogues

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