Enhancing Citizen Engagement for Public Interest

 
Building Societal Capacity:
 
Citizen Engagement Driven by the
Public Interest and Demonstrated Trust
 
Mark A. Glaser and Misty R. Bruckner
 
 Foundation Differences
Public
 versus 
Private For-Profit Agencies
 
Private For-Profit Organizations 
respond to narrow
bands of self-interest as defined by customers and
markets
 
Ideally,
 Public Organizations 
act/invest in ways that
advance the 
public interest 
and
 democracy
 
Survey research and citizen engagement processes
should reflect these differences
 
Paradigm Shift: Citizen engagement that promotes
convergence
 between 
democracy
 and the 
public
interest
 
Paradigm Shift in the Logic of Survey Research
 
Strategic Investment Decisions
 
Step 1
. 
Establish need to Change
: Global economy,
growing fiscal challenges, and pluralism
 
Step 2
. 
Frame of Reference -The Public
Interest/Community Well-Being
: 
Reflect on basic
values and societal responsibilities
 
Step 3
. 
Public Support for Investment
: Economic
Development, Community Development,
Transportation, and Water
 
 
Step 4. 
Demonstrated Trust: From Spending to
Investment
 
-
Describe your approval rating for how your money has
been invested
(Strongly Disapprove, Disapprove, Somewhat
Disapprove, Somewhat Approve, Approve, Strongly
Approve)
 
-The community is a better place because we invested
in…….(Definitely False, Probably False, Probably True,
Definitely True)
 
 
Step 5
. Investment Priorities and Opportunity
Costs
:  
Recommended change in the level of
investment..…(Much Less, Less, No Change, More, Much
More)
 
Step 6. 
Priorities and Willingness to Pay:  
“I’m
willing to pay increased taxes or fees to pay for
investment…(Definitely Not Willing to Pay, Probably Not
Willing to Pay, probably Willing to Pay, Definitely
Willing to Pay)
 
Defining the Public Interest
 
Index Component 1: Balancing Self-Interest &
Community Well-Being
I am willing to put community interests above
personal interests (71.7%)
Most people are willing to put community interests
above personal interest (28.2%)
 
Defining the Public Interest
 
 
Index Component 2: Balancing Concerns of
Current & Future Generations
I am willing to make personal sacrifices for the
well-being of future generations (85.7%)
Most people are willing to make personal sacrifices
for the well-being of future generations (41.7%)
Our community should strive to balance the needs
and concerns of current and future generations
(97.0%)
 
Defining the Public Interest
 
 
Index Component 3: Balancing Concerns of
Advantaged & Disadvantaged
Our community should strive to create
employment 
opportunity
 for all individuals that
are willing to work (95.3%)
 
Willingness to Pay
 
“I’m willing to pay increased taxes or fees to pay for
investment
 
to
……”
“create a reliable source of water that will meet the future water
needs of the community”  
85.3%
Low 
Public Interest Index Score:
    61.8%
High 
Public Interest Index Score:   
90.4%
 
Largest percentage difference
“…
meet the needs of those who are homeless”   
63.4%
Low 
Public Interest Index Score:
    24.6%
High 
Public Interest Index Score:   
87.3
%
 
Summary of Understanding
 
Zero Order Correlation Coefficients
     
                                (1)          (2)          (3)         (4)
1)
Public Interest                                    -
2)
Sociogeographic Community         .29
            -
3)
Demonstrated Trust                        .46          
.23           
-
4)
Willingness to Pay                           .57          
.17          
.58         -
 
Multiple Regression: Enter  R
2 
= .45
Predictors
Public Interest
Demonstrated Trust
Sociogeographic Community
Willingness to Pay Taxes (Dependent Variable)
 
Phases of Engagement
 
Phase 1:  
 
Engage stakeholders in development
    
of issues
 
Phase 2:
 
Conduct survey instrument
 
Phase 3:
 
Create citizen-government
    
conversations post-survey
 
Components of Engagement
 
Component 1:
 
Deliberate and expansive
      
invitation of participation
 
Component 2:
 
Education and Media Relations
 
Component 3:
 
Dimensions of Public Interest
 
Component 4:
 
Interactive Process
 
Phase 1:  Development Phase
 
Component 1:  Invitation
  
--Informed stakeholders:  25 interviews
  
--Unusual suspects:  500 randomly selected participants
Component 2:  Education and Media Relations
  
-- Briefing sheets/presentations/media invite
Component 3:  Public Interest
  
--Introduction of concepts; explanation of purpose
Component 4:  Interactive Process
  
--Experts perspective
  
--Citizen perspective
 
Phase 2:  Survey Instrument
 
Component 1:  Invitation
  
--Inform key community leadership
  
--Over sample (25,000) surveys
Component 2:  Education and Media Relations
  
-- Comprehensive media coverage on issues
Component 3:  Public Interest
  
--Components of the survey
Component 4:  Interactive Process
  
--Survey format
 
Phase 3:  Conversations
 
Component 1:  Invitation
  
--Initial announcement with community leadership
  
--Process of “inviting yourself” – more than 100 meetings
Component 2:  Education and Media Relations
  
-- Deliberate effort to engage and involve
Component 3:  Public Interest
  
--Review of findings; framing of conversation
Component 4:  Interactive Process
  
--Experts perspective
  
--Citizen perspective
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Explore the paradigm shift towards citizen engagement that bridges democracy and public interest. Understand the differences between public and private organizations in serving societal needs. Learn strategic steps for survey research and investment decisions, focusing on building trust and prioritizing community well-being. Define the public interest through a balance of self-interest and community welfare.

  • Citizen Engagement
  • Public Interest
  • Trust Building
  • Strategic Investment
  • Community Well-being

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Presentation Transcript


  1. Building Societal Capacity: Citizen Engagement Driven by the Public Interest and Demonstrated Trust Mark A. Glaser and Misty R. Bruckner

  2. Foundation Differences Public versus Private For-Profit Agencies Private For-Profit Organizations respond to narrow bands of self-interest as defined by customers and markets Ideally, Public Organizations act/invest in ways that advance the public interest and democracy Survey research and citizen engagement processes should reflect these differences Paradigm Shift: Citizen engagement that promotes convergence between democracy and the public interest

  3. Paradigm Shift in the Logic of Survey Research Strategic Investment Decisions Step 1. Establish need to Change: Global economy, growing fiscal challenges, and pluralism Step 2. Frame of Reference -The Public Interest/Community Well-Being: Reflect on basic values and societal responsibilities Step 3. Public Support for Investment: Economic Development, Community Development, Transportation, and Water

  4. Step 4. Demonstrated Trust: From Spending to Investment -Describe your approval rating for how your money has been invested (Strongly Disapprove, Disapprove, Somewhat Disapprove, Somewhat Approve, Approve, Strongly Approve) -The community is a better place because we invested in .(Definitely False, Probably False, Probably True, Definitely True)

  5. Step 5. Investment Priorities and Opportunity Costs: Recommended change in the level of investment.. (Much Less, Less, No Change, More, Much More) Step 6. Priorities and Willingness to Pay: I m willing to pay increased taxes or fees to pay for investment (Definitely Not Willing to Pay, Probably Not Willing to Pay, probably Willing to Pay, Definitely Willing to Pay)

  6. Defining the Public Interest Index Component 1: Balancing Self-Interest & Community Well-Being I am willing to put community interests above personal interests (71.7%) Most people are willing to put community interests above personal interest (28.2%)

  7. Defining the Public Interest Index Component 2: Balancing Concerns of Current & Future Generations I am willing to make personal sacrifices for the well-being of future generations (85.7%) Most people are willing to make personal sacrifices for the well-being of future generations (41.7%) Our community should strive to balance the needs and concerns of current and future generations (97.0%)

  8. Defining the Public Interest Index Component 3: Balancing Concerns of Advantaged & Disadvantaged Our community should strive to create employment opportunity for all individuals that are willing to work (95.3%)

  9. Willingness to Pay I m willing to pay increased taxes or fees to pay for investment to create a reliable source of water that will meet the future water needs of the community 85.3% Low Public Interest Index Score: 61.8% High Public Interest Index Score: 90.4% Largest percentage difference meet the needs of those who are homeless 63.4% Low Public Interest Index Score: 24.6% High Public Interest Index Score: 87.3%

  10. Summary of Understanding Zero Order Correlation Coefficients (1) (2) (3) (4) 1) Public Interest - 2) Sociogeographic Community .29 3) Demonstrated Trust .46 .23 - 4) Willingness to Pay .57 .17 .58 - - Multiple Regression: Enter R2 = .45 Predictors Public Interest Demonstrated Trust Sociogeographic Community Willingness to Pay Taxes (Dependent Variable)

  11. Phases of Engagement Phase 1: Engage stakeholders in development of issues Phase 2: Conduct survey instrument Phase 3: Create citizen-government conversations post-survey

  12. Components of Engagement Component 1: Deliberate and expansive invitation of participation Component 2: Education and Media Relations Component 3: Dimensions of Public Interest Component 4: Interactive Process

  13. Phase 1: Development Phase Component 1: Invitation --Informed stakeholders: 25 interviews --Unusual suspects: 500 randomly selected participants Component 2: Education and Media Relations -- Briefing sheets/presentations/media invite Component 3: Public Interest --Introduction of concepts; explanation of purpose Component 4: Interactive Process --Experts perspective --Citizen perspective

  14. Phase 2: Survey Instrument Component 1: Invitation --Inform key community leadership --Over sample (25,000) surveys Component 2: Education and Media Relations -- Comprehensive media coverage on issues Component 3: Public Interest --Components of the survey Component 4: Interactive Process --Survey format

  15. Phase 3: Conversations Component 1: Invitation --Initial announcement with community leadership --Process of inviting yourself more than 100 meetings Component 2: Education and Media Relations -- Deliberate effort to engage and involve Component 3: Public Interest --Review of findings; framing of conversation Component 4: Interactive Process --Experts perspective --Citizen perspective

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