Understanding Popular Culture and Ideology
Popular culture encompasses the lived practices and artistic products of society, contrasting with high culture. Various definitions highlight its appeal to a wide audience and its distinction from high culture. The relationship between popular culture and ideology is explored through practices that shape societal beliefs and norms.
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What is Culture? Raymond Williams (1983) Culture refers to: A general process of intellectual, spiritual and aesthetic development i.e. Western Culture A particular way of life: whether of a people, period or group i.e. Passtimes/habits/religious rituals etc. The works and practices of intellectual and especially artistic activity i.e. Ballet, movies, novels. Signifying Practices
Culture Contd Popular culture focuses on the second and third definitions. It relates to lived practices of a society or group And it relates to the artistic/intellectual products of that society.
Ideology 5 ways of understanding ideology: A body of ideas articulated by a group (professions, political parties) A means of distorting of social realities Images of reality as presented in art Fixing connotations to present as natural and general what is particular and man-made. Rituals and actions that connect us to the social order (Althusser)
Six Definitions of Popular Culture Any definition of popular culture invokes multiple connotations of popular as well as culture: Well liked by many people , inferior kinds of work made to appeal to people made by the people themselves (Williams 1983)
Popular culture can refer to any culture which appeals to a large group of people, quantifiable through number of sales, downloads etc. However any cultural artifact can sell large numbers. Does this alone determine it as popular ? Why or Why not?
Popular Culture can also refer to what remains after a society distinguishes what is high culture. Popular Culture is then categorized as inferior Society sets qualifications for high culture such as complexity realism etc. P.C. Is what fails . Pierre Bourdieu: Distinctions of culture often follow distinctions of class. Complex works require greater investment of time and money.
The denial of lower, coarse, vulgar, venal, servile in a word, natural enjoyment, which constitutes the sacred sphere of culture, implies an affirmation of the superiority of those who can be satisfied with the sublimated, refined, disinterested, gratuitous, distinguished pleasures forever closed to the profane. That is why art and cultural consumption are predisposed, consciously and deliberately or not, to fulfil a social function of legitimating social differences. Pierre Bourdieu Distinction: A Social Critique of the Judgment of Taste.
Popular Culture is also defined as mass culture: Mass-produced for mass-consumption Is formulaic and politically manipulative (Die Hard, Avatar) Is hopelessly commercial Audiences are passive consumers rather than active readers. It is imposed by corporations/government Is American/Americanized This implies the existence of an other culture, a non- alienated, organic culture or golden age which P.C. is a corruption. What is the problem with this view? Also does this not imply that consumers of P.C. are dupes of the system who need to be woken up by the intelligentsia/culture makers? (Wake up sheeple!)
Popular Culture can refer to culture produced by the people. (Urban/Folk culture) However, is it always produced this way? Where do the images and tropes that make up folk culture and urban culture come from?
Popular Culture can refer to the terrain of struggle between the forces of resistance and incorporation Based on Antonio Gramsci s theory. Hegemony refers to the way in which the powerful lead by earning consent rather than controlling society through force alone.
Gramsci In Gramsci s view, the dominant classes develop a hegemonic culture that propagates its own values as common sense . Intellectuals and artists can act as agents for the hegemonic culture, or for a culture of resistance. Is hegemony still a reality? What is the hegemonic culture in the west in 2015?
In the Neo-Gramscian definition, Popular Culture is neither imposed from above , nor emerges from below but rather is a terrain of exchange and negotiation between dominant and subordinate groups. This explains the fluidity of P.C. How oppositional cultural elements can be appropriated by dominant groups, (Record companies making millions on Anti-corporate bands, Che Guevara T- shirts) And also how elements of high culture become popularized. (The Nutcracker in ads, opera movies)
Finally, P.C. is associated with postmodernism. Postmodern culture no longer recognizes arbitrary taste divisions. Why is this a good thing? Why is this not a good thing?
All concepts of popular culture are haunted by a present/absent other . This other determines how P.C. will be theorized (as failure? as resistance? as native? as folk?) There are a multitude of approaches one can take to P.C. And you have many to choose from.
