The Confidential Vendor-Free Membership Organization for Social Media Leaders
Discover the benefits of joining a confidential, vendor-free membership organization for social media leaders at top brands. Gain actionable advice, real best practices, leadership support, and reduce risks with insights from experienced practitioners. Engage in high-level discussions and build a supportive community to enhance your professional growth.
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The confidential, vendor-free membership organization for people leading social media at the world s greatest brands.
What our members say: This truly is a special group, and we are very proud to be a part of it. Robin Thomas, Brinker International SocialMedia.org I love being a part of a community of professionals who understand the struggles we are faced with as social media people within large healthcare systems. The support I felt from everyone is something I will never be able to explain. Brittany Vajda, Sentara Healthcare SocialMedia.org Health I love the interactions and conversations that include both high- level strategy and detailed tactics and results. Charlotte Jones, Lockheed Martin Talent Marketing Board I ve gotten some great advice and brainstormed with people doing the same job having that network is invaluable. Liz Martin, University Hospitals SocialMedia.org Health No vendors. Real thought leadership. People who do what you do, sharing best (and worst!) practices openly. Mo Moorman, Aurora Health Care SocialMedia.org Health I love how I can ask a question to the group and get an answer in two seconds. Regina DeMars, ConAgra Foods SocialMedia.org This community gives me great peace of mind knowing I can reach out to a large group of professionals with diverse backgrounds, experiences, and skillsets at any time about a variety of topics and get responses and perspective almost instantly. Anthony Jones, Rockwell Automation SocialMedia.org There are no vendors, so we are free to talk with other practitioners and share strategies. It s very valuable! Allison Brown, AbbVie Talent Marketing Board One of my team members posted a question in the community, and right away people were chiming in. Almost immediately we were seeing value not just for myself, but for my entire team. Raj Suri, Intel Talent Marketing Board There s not a conversation that s not relevant or valuable. Jennifer Dominiquini, Sears Holdings Corporation SocialMedia.org I love how this community shares and collaborates. Julie Finlay, USAA SocialMedia.org This community helps me grow professionally. I get the chance to connect with my counterparts in a number of industries, as well as competing firms. And because of our confidentiality agreement, we share stories and insights that help us connect in ways we might not otherwise. Allen Plummer, Vanguard SocialMedia.org I think the community to me is like a tribe. It's people who get you, people who understand the challenges that we have every single day. For me it is a family, and it's a community that I see value in. Leah Schultz, Papa John s SocialMedia.org Looking for a safe place to get your tough questions answered, hang out with like-minded people, and discuss topics that are pertinent to your interests and industry? This community is it! Judy Pretto, Riverside Healthcare SocialMedia.org Health I honestly feel privileged to be a part of this group. Lindsay Lebresco, Graco SocialMedia.org It s like benchmarking on steroids. Jared Nypen, Great Clips Talent Marketing Board
The four big benefits of membership. It s the missing piece you need: 1 2 3 4 Actionable advice, on demand, from people who actually have the answers. Real best practices. Discover the solutions that experienced practitioners really use. Get the confidence and credibility that comes from benchmarking against the best programs. The leadership support you need to run a great program. Engage in management- level discussions. This is the only place talking about the specific challenges facing the people managing a program not the tactics of people doing the day-to- day execution. Reduce risk. Whatever you re planning, someone in the community knows the pitfalls. Sleep better knowing you ll never be caught by surprise. A supportive community that helps you win. Surround yourself with generous people who understand you and want to help because we re all in this together. BENEFITS At a big company, you ve got vast resources available. But what you don t have is advice and support from people like you, with jobs like yours, at companies like yours in a confidential, vendor- free environment. It s an insurance policy that protects you and your company. Grow a trusted network. Build relationships with leaders like you. Solve problems faster. Get answers, when you need them, from people who have already figured it out. It s like having a personal advisory board. There are certain things you can only talk about with other leaders running programs like yours. Get help in times of crisis and change. When things change, we re all newbies again. Have a go-to network who can help.
No vendors. Big companies. Leaders only. (Yes, really.) This is a vendor-free community for people like you, with jobs like yours, at companies like yours and problems like yours. Members are senior decision makers, along with their inner circle. You ll be talking with people who are actually running the program, with experience and knowledge to share. Never find yourself with a recent hire, trainee, or junior staff. No vendors. Absolutely no vendors will ever be allowed to participate in this organization. No exceptions. As a member, you will never get a sales pitch for anything, ever. There are no sponsors, and we will never give vendors access to you. Big companies with sophisticated programs. Every member company has $1B or more in revenue, with at least 4,000 employees. The members of this group have sophisticated programs and experience to share. Because the scale they operate on is just like yours, the solutions to the challenges often work for your organization even when you're in completely different industries. Hands-on leaders running the program. Every member you meet will be a senior leader who s a decision maker with substantial professional experience. They understand the challenges you face and are ready to help. Qualifications for SocialMedia.org WHO CAN JOIN Individual qualifications: Hands-on leaders of social media programs who set policy and strategy. Who s in this group: Senior leaders, major corporations, and sophisticated programs. Practitioners who are running programs (beyond passionate advocates or executive sponsors). Substantial professional experience. This community is not a training organization and is not for front- line staff. It s not for people in tactical roles. New hires, people in entry-level roles, and junior staff (even if they re being groomed for a future leadership role) are not allowed. Company qualifications: No vendors: Major BtoB or BtoC client- side companies only. Every single participant and company is screened. No exceptions. Minimum size: At least $1B in revenue and 4,000 employees. Sophisticated in social media: Well- established social media programs.
We only do one thing: Conversations you can t have anywhere else. You ll have confidential conversations with a carefully screened group of leaders by phone, email, and in person. Everything is facilitated and designed for busy people. This is where you ask, Hey, what are you doing about ____? You get answers, when you need them, from senior-level people like you. We talk about the things you can t talk about anywhere else. We talk about the things that keep you up at night: internal management issues, vendors, unprecedented topics, crisis response, and leadership strategies. It's better than your other sources of information. You choose what we talk about, when you need it. All you have to do is ask the question. The five easy ways to start a conversation: We set up the conversations. The four ways members help each other: CONVERSATIONS OVERVIEW 1. Come to a meeting. 1. Fast Feedback: Post a question, get an answer by email. Everything is on demand, in real time. 2. Hop on a call. 3. Email the members. 2. Community Calls: Facilitated phone discussions on deep issues. All the answers come from practitioners. 4. Ask anonymously. (We don t cover the topics you get from other sources the tactical or basic how- to concepts.) 5. Talk to the staff. Variety of companies, industries, and perspectives. 3. Member Meetings: Face-to- face connections and confidential conversations. 4. Direct Discussions: We introduce you to a member who can help.
This is not like other groups. This is a completely different experience. Our members often participate in many different groups but they re a member in this community because it s so different, valuable, and complementary to those experiences. 1 2 3 4 Leaders only. This is the group for people leading the programs. Members are senior decision makers, along with their inner circle. No vendors allowed. We don t allow vendors to access our community. We don t even accept sponsorships. It s really confidential. It means members can share openly, knowing their conversations are completely private. It s really screened. We screen every company and every individual. No exceptions. HOW WE RE DIFFERENT 5 6 7 8 All the answers come from people who ve solved it, not outsiders. No theoretical solutions. Just real, practical advice directly from your peers. Everything is managed by a team of full-time, professional facilitators. No volunteers or moonlighting editors, event planners, or consultants. It s really for big companies only. No small businesses, job seekers, or salespeople. Only big companies with programs like yours. There s never an upsell. This isn t a community designed to sell you something else. As a member, you will never get a sales pitch for anything, ever.
A high-value membership for you and your leadership team. Deliverables: Significant ROI: DELIVERABLES AND ROI OF MEMBERSHIP Company membership ($15,000 annual dues). Archives of recordings of past member calls. Information value: Detailed answers, when you need them, with no additional subscription or consulting costs. Research and consulting: Save every time you would have bought a report or hired a consultant. Team membership includes a seat for your senior-most leader and their inner circle. You can add and remove people throughout the year. Searchable database of past discussions. Conferences: Replace expensive and lengthy conferences with our fast and affordable Member Meetings. Alerts of breaking news and critical information from members. This is an all-inclusive membership. We ll never upsell you. You only pay membership dues and registration fees for meetings you attend. Control vendor cost and risk: Find the right ones, avoid mistakes, and manage them better. Two seats at every Member Meeting (+ $500 registration fee). Reduced risk through collaboration and advice on strategic decisions. Learning and development: Keep your team trained and informed through our all- inclusive, high-value, real-time information plus an archive. Facilitated weekly member calls on key issues. 1:1 introductions to other members. On-demand Q&A by email. Amazing service and support from a team of professional facilitators. Real-time support when making vendor decisions. A great experience delivered by a professional community management team. Our professional, full-time staff are specialists in facilitation and community management. Your experience isn't managed by volunteers or moonlighting editors, event planners, or consultants.
Our Members 3M, AARP, Abbott, AbbVie, Ace Hardware, adidas, Aetna, Aflac, Allstate, Amer Sports, American Electric Power, American Family Insurance, American Honda Motor Co., Ameriprise Financial, Amgen, Amica Mutual Insurance, Amtrak, Analog Devices, Andeavor, Andersen Corporation, ARRIS, Assurant, AT&T, athenahealth, Auto-Owners Insurance Group, Autodesk, Avery Products Corporation, Avnet, Bank of the West, Barilla, BBVA Compass, Big Lots, BJ s Wholesale Club, Black & Veatch, Blue Cross Blue Shield of North Carolina, Boeing, Bosch, Boston Scientific, BP North America, Bridgestone, Brookdale Senior Living , Brother International, Brown-Forman, Buckle, Cambia Health Solutions, Canada Post, Canon USA, Capital Group, Capital One, Cargill, CarMax, Caterpillar, Celgene, Centene, CenterPoint Energy, CenturyLink, Cerner Corporation, Charles Schwab, Chevron Corporation, Chick-fil-A, Choice Hotels International, Ciena, Citrix, CME Group, Cloudera, The Coca-Cola Company, Comcast, ComEd, Comerica Bank, Conagra Brands, ConocoPhillips, Corning Incorporated, Costco Wholesale, Cox Enterprises, Cracker Barrel Old Country Store, CUNA Mutual Group, CVS Health, Darden, Dart Corporation, Dassault Systemes, David Weekley Homes, Delaware North, Dell, Delta Air Lines, DICK S Sporting Goods, Discount Tire, Discover Financial Services, Discovery Communications, Dominion Energy, Dropbox, Duke Energy, Dynatrace, eBay, Ellie Mae, Emory University, Enbridge, Enterprise Holdings, Equinix, Erie Insurance Group, Estee Lauder Companies, Exact Sciences, Exelon Corporation, Express Employment Professionals, Express Scripts, Extra Space Storage, Exxon Mobil Corporation, Farmers Insurance, FedEx, Ferguson Enterprises, Fiesta Restaurant Group, First Republic Bank, Florida Power & Light, Fortinet, Fossil, Freddie Mac, Funimation, GE Appliances, Genworth, Georgia-Pacific, Goldman Sachs, Great Clips, H&R Block, Hallmark, Harris Corporation, Hawaiian Electric Industries, Henry Schein, HERE Technologies, The Hershey Company, Hess, Highmark, Hilti, Hilton, Hitachi Vantara, Hologic, Honeywell, Horizon Blue Cross Blue Shield of New Jersey, Humana, Huntington National Bank, Illumina, Intel, InterContinental Hotels Group, Intuit, Intuitive Surgical, INVISTA, IQVIA, The J.M. Smucker Company, Jo-Ann Stores, John Deere, Johns Hopkins Medicine, Johnson & Johnson, Johnson Controls, Johnsonville Sausage, Jones Lang LaSalle, JPMorgan Chase, Kaiser Permanente, KB Home, Keurig Green Mountain, KeyBank, Kia Motors America, Kiewit, Kimberly-Clark, Kindred Healthcare, Kingston Technology Company, Koch Industries, Kohl s Department Stores, Kohler, The Kroger Company, Kronos, Lands End, Lenovo, Levi Strauss & Company, LexisNexis Risk, Logitech, Marriott International, Marvin, MassMutual, Mastercard, Mayo Clinic, McAfee, Medtronic, MetLife, MGM Resorts, Michelin North America, Molson Coors, Mutual of Omaha Insurance, Navy Federal Credit Union, NCR Corporation, Nestle Purina PetCare, NetScout Systems, Nissan North America, Northwestern Mutual, Novartis, NRG Energy, Office Depot, Owens-Illinois, Panasonic, Papa John s, Paychex, Paycom, PepsiCo, PerkinElmer, Pfizer, Philips, Phillips 66, PNC Financial Services, Pool Corporation, Praxair, Principal Financial Group, Prudential Financial, Publix Super Markets, Inc., Pure Storage, Rackspace, Raising Cane's, Raley s, Raytheon, RB, RE/MAX, Red Lobster, Regions, Reinsurance Group of America, Rite Aid, Rogers Communications, Royal Bank of Canada, Rust-Oleum, Ruth s Hospitality Group, Safelite AutoGlass, Sanofi US, Santander Bank, SAS Institute, Scholastic, Sealed Air, Securian Financial Group, Self Esteem Brands, ServiceMaster, ServiceNow, Shell, Shire Pharmaceuticals, Siemens Healthineers, Signet Jewelers, Snap-on, Steelcase, Subaru, Synchrony, T-Mobile, T. Rowe Price Associates, Inc., Takeda Pharmaceuticals , TE Connectivity, Thomson Reuters, Thrivent Financial, The TJX Companies, Toll Brothers, The Toro Company, Toyota, TransUnion, Travelers, Trend Micro, U.S. Bank, UL LLC, Ultimate Software, Union Pacific, UnionBank, United, United States Postal Service, United Technologies Corporation, UnitedHealth Group, Universal Parks, UPS, USAA, Vanderbilt University Medical Center, Vanguard, Vertex Pharmaceuticals, VF Corporation, Visa, Vista Outdoor, Voya Financial, Wawa, Webster Bank, Wells Fargo, Western Digital, Western Union, Whirlpool Corporation, Wyndham Destinations, Xerox, YMCA, and Zurich in North America.
