Insights into Purchasing Patterns and Behaviours Outside the Home in Scotland
Explore purchasing patterns and behaviours outside the home in Scotland, including insights on eating patterns, out-of-home market trends, changes in spending, consumer demographics, social class groups, locations, food and drink categories, and popular takeaways and deliveries. Compare data from 2019, 2020, and 2021 to track the impact of the COVID-19 pandemic.
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Purchasing Purchasing patterns and patterns and behaviours behaviours outside the home outside the home in Scotland in Scotland
Overview Insights into eating patterns and behaviours outside the home When, where, why and who COVID-19 pandemic comparison to 2019 and 2020 Online app recorded in the moment
The out of home market in Scotland Penetration the percentage of the population engaging in purchasing behaviour out of home Kantar Out of Home | Total Market | KPIs | 52 w/e 26 Dec 2021 vs Previous
Change in out of home spend, by channel % change in spend Kantar Out of Home | Total Market Spend | 52 w/e 26th Dec 21 v. 52 w/e 29th Dec 19
Out of home consumers by age group Kantar Out of Home | Demogs | Average Trips | 52 w/e 26th Dec 21 v. 2020 / 2019
Out of home consumers by social class group Kantar Out of Home | Social Class | Scotland | Trips (2020Y% change) | 52 w/e 26th Dec 21 v. previous years
Out of home consumers by location Kantar Worldpanel OOH Panel | Scotland | Urban vs rural | KPIs | 52 w/e Dec 21 vs previous years
Food and drink categories out of home Kantar Out of Home | Total Market | Trips | 2021Y % change | 52 w/e 26th Dec 21 v. 2019
Top 10 food and drink purchased out of home Kantar Out of Home | Total Market | Trips | Share (%) | 52 w/e 26th Dec 21 v. Previous years
The out of home market takeaway and delivery Kantar Out of Home | Takeaways | KPIs | GB vs Scotland | 52 w/e 26 Dec 2021 vs 2020 & 2019
Takeaway and delivery methods Kantar Out of Home | OOH vs Takeaways | Trips % change | Scotland | 52 w/e 26 Dec 2021 vs 2020 & 2019
Top 5 takeaway and delivery foods Kantar Out of Home | Takeaway or Delivery | Trips (% share) | 52 w/e 26 Dec 2021
Out of home price promotions 7.7% of out of home trips featured a promotion. 50m of out of home trips featured a promotion. Kantar Worldpanel OOH Panel | Trips (% share on promotion) | Scotland | 52 w/e Dec 21 vs Previous Years
Summary The value of the OOH market in 2021 remained below that for 2019 in Scotland. Quick service restaurants were the only channel to see growth in 2021 versus 2019. The takeaway and delivery market has seen strong growth over the pandemic years in Scotland. Food technology such as restaurant web apps (e.g. McDonald s and Domino s) and aggregators (e.g. Just Eat or Deliveroo) played a key role in the growth of delivery.
