BIB Webinar Insights: Challenges, Opportunities & Next Steps
The BIB Webinar held on April 20, 2017, discussed challenges faced by colleges, opportunities identified, and future plans through Fall 2017. Highlights included marketing, enrollment, budget, faculty qualifications, and technician roles. Strategies for implementing opportunities such as engaging with industry partners, using social media, and reaching out to schools were outlined.
Uploaded on Sep 29, 2024 | 0 Views
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
April 20, 2017 BIB Webinar Challenges, Opportunities, Next steps! Burke Murphy Kysha Frazier Sarah Klerk CSW August 17, 2016
Webinar Logistics Webinar Logistics This call is being recorded and access to the listening file will be shared with you. A copy of the presentation will also be shared. When not participating in the dialogue, please mute your lines. Please do not place your line on hold (no matter how lovely your hold music may be) Feel free to type thoughts and questions in the chat box at anytime!
Roll Call We are joined today by Shannon McGhee from Hawthorne Group and Sarah Klerk from CSW who is stepping in for Kysha. For simplicity, let s do roll call by college in the order we will be presenting - 1. Carl Sandburg 2. Lewis and Clark 3. Lincoln Land 4. Southern Illinois College 5. Southern Illinois University Edwardsville
BIB member updates will focus on these bullet points BIB member updates will focus on these bullet points The challenge what didn t work The opportunity what did work or could work What s next what is happening now through fall 2017? Protocol approximately 6 minutes per college 10:00 10:30 - allows for 15 minutes discussion 10:30 10:45 - closing remarks 10:45 10:50
The Challenge Marketing Enrollment Budget Qualified Faculty Bioprocess Operations Technician & Process Maintenance Technician
The Opportunity Maker Trailer Manufacturing Breakfast/Advisory Sending information to area industry partners about programs Career Academy Grades 5 9 Social Media target markets Marry K-12 with Industry Get in front of kids Bioprocess Operations Technician & Process Maintenance Technician
Whats next Put the plan in motion Work with industry to find qualified faculty Schedule time in high school for targeted recruiting Road show with maker trailer Data from social media marketing efforts Bioprocess Operations Technician & Process Maintenance Technician
One Main Challenge of Marketing L&C BIB / Restoration Ecology Program Challenge: Reaching more targeted demographic for Restoration Ecology program to grow numbers
Opportunities to Market L&C BIB Programs; What's next through 2017? Attend our regional H.S. Counselor s Conference-that we host- this spring and present the BIB programs Continue to involve current students in taking ownership of the program s value and success stories and displaying those Spot Lights on our website and in publications Get more involved in upcoming Earth Week on our campus and in the surrounding communities-distribute BIB program information to attendees
Current Marketing Strategies For BIB/TAACCCT Programs Process Operations Technology: AAS and Certificate of Completion / Bioprocess PTech One page flier and BIOPROCESS flier for mass distribution to high schools, career fair and job fair attendees, dislocated workers, veterans, employers and all L&C campuses Purchased quantity of promotional items for marketing purposes to same demographics as mentioned above including large Pop-up banner and table drape Massive targeted Facebook campaign highlighting the program and job opportunities in our region Current Marketing strategies for Restoration Ecology | AAS degree Restoration Ecology | Certificate of Proficiency Green Roof Specialist | Certificate of Completion Storm Water Management | Certificate of Completion Sustainable Urban Horticulture | Certificate of Completion (Same marketing activities and items as mentioned above) along with WRAP for the R.E. trailer and easy-up Tent to display at Prescribed Burn sites and various other R.E. outdoor events
The Challenges - Learning from What Didn t Work - Internal Factors Lack of Student Financial Aid For AWM Low Student/No Incumbent Enrollments Marketing Effort College Recruitment Our Small Office Lacking A Serious Career Focus And AWM is not alone. Seasonality of Industry Agricultural Watershed Management 11
The Opportunity - Learning from What Did Work or Could Work - Marketing: Open House for Traditional Students in Learning Center (Jacksonville, Litchfield, Taylorville) High School Counselor and Career & Technical Instructor Cultural Contacts (Ag, Environmental) Regional Office of Career and Technical Education Cultivation Employer Engagement: Advisory Committee Membership; Face-to-face & On-site Visits: Regular Email Updating Culture in an Evolving Industry (and Inviting Feedback) Agricultural Watershed Management 12
Whats Next - What Is Happening Now Through Fall - 2017 Offering Fall (MOD I and MOD II) Courses Purchasing Supplies and Materials Consistent with Grant Goals and Objectives SIUE & LLCC (2+2) Agricultural Watershed Management and Integrative Studies Degree (Students With 4-yr Degree Goals) Expand Employer Program Awareness and Internship Opportunities Agricultural Watershed Management 13
Online Biofuels Program The Challenge What didn t work? Newspaper ads in local newspapers around rural plants aren t seeing a direct response although social media stats are growing exponentially Social media growing rapidly but no direct inquiries
Online Biofuels Program The Opportunity What did work or could work? LoudCloud being discontinued as an LMS; eLearning will be used beginning Summer 2017. Students are completing certificate and degree plans. Some business partners are looking for employees thru SIC, but not engaging as partners. Articulated education pathways between colleges and universities have been developed for student growth and continuation. Students are interested.
Online Biofuels Program What s Next What is happening now through fall 2017? Social Media campaign continues to grow exponentially with a following of biofuel leaders and public figures. Ethanol Producer interviewed SIC students and faculty for an article to published in the annual FEW journal to be distributed to each attendee in June at the annual national conference. Full page ad placed in June Ethanol Producer journal to be distributed to each attendee. HSG/BIB booklet to be printed and distributed at FEW. HSG/BIB booklet to be distributed to US ethanol producers, local high schools, Chambers of Commerce, and SIU-Carbondale
English Literature Mass Communications Theater Exercise & Sport Psychology Biology Criminal Justice Music Computer Science Women s Studies Engineering Political Science Black Studies Integrative Dance Math Accounting Anthropology Exercise Science Studies Business Art Pre-Law History Chemistry Applied Communication Studies Environmental Sciences Education Economics Philosophy Construction Managment Forensic Sciences Public Health Nutrition Peace Studies Geography Urban Studies Psychology Physics Creative Writing
Challenges and Opportunities Challenges and Opportunities Allows students to connect diverse academic interests into a cohesive degree program Provides an educational path that encourages multiple areas of interest or study Offers collaborative relationships that support individual educational and professional aspirations Pathway from AAS into four-year degrees BUT: no students in bioeconomy tracks! WHY? Advising, marketing, and faculty challenges
Whats next? What s next? Building the e team Zenia Agustin, Program Director for Integrative Studies at SIUE Dawn Huckelberry, Adviser for Integrative Studies at SIUE Leslie Daugherty, Transfer Coordinator for SIUE Connecting Bioeconomy to Undergraduate Education Building student and faculty awareness of opportunities, including NCERC and ERTC Employer engagement seeking input and building external value for programs New focus areas, new curriculum, new ideas
US Dept. of Energy Bioeconomy Career Clusters Agriculture, Life and Physical Sciences Education, Communicatio n and Outreach Operations, Management and Business Energy and Manufacturing Infrastructure Entry Mid Advanced Business Operations Manager Lead Mechanical Engineer Senior Plant Scientist Communications Manager Plant Manager Industrial Equipment Manager Civil/Environmenta l Engineer Education Program Specialist Biological Scientist Policy Analyst Business Operations Assistant Computational Science Technician Plant Sciences Technician Plant Operator Educational Aide
Bioeconomy Employers in Our Region Education, Communicatio n and Outreach Agriculture, Life and Physical Sciences Operations, Management and Business Energy and Manufacturing Infrastructure and Logistics
Recap challenges and opportunities Collective opportunities are to BUILD STUDENT, FACULTY, EMPLOYER AWARENESS Collective challenge is ENROLLMENT a) Harnessing social media as targeting tool b) Reaching targeted demographic c) Recruitment with a career focus A. Get in front of kids B. Concentrate attention on K-12 a) Maker trailers b) Career Academies c) Showcasing students w social media tools d) Cultivate relationships with Regional Office of Career and Technical Education
Whats next? Connect Industry and Faculty gap Targeted recruitment in high schools connecting programs with job opportunities; utilizing social media as outreach Use DATA with social media Connecting 2 + 2 program opportunities with targeted demographic Expand Internship Opportunities Showcasing students and faculty in industry publications Create a BUZZ - Broadcast BIB Consortium programs with all stakeholder groups; social media; publications
Discussion What is the best way to shift students and employers from interest to action to commitment? What are the influencers? Social media targeted demographics = HIGH SCHOOL Telling Student Story mapping opportunity pathways Data career diagrams Connecting passion with purpose and pathway to do it! Who are the influencers? EMPLOYERS Peers Parents Teachers
