Augmented Reality in Retail and Wholesale: Transforming Customer Experience
Augmented reality (AR) is revolutionizing the retail and wholesale sector by enhancing customer experiences through innovative technologies. Companies like IKEA are using AR to allow customers to visualize furniture in their homes before making a purchase, leading to more informed buying decisions. This case study explores how AR is being utilized in businesses and highlights the potential for AR across various industries.
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Case study: How AR is used How AR is used in the Retail and Wholesale sector in the Retail and Wholesale sector http://www.mecb.com.mt/aroma/
Project Preface Welcome to this case-study. This content has been produced by the AROMA consortium partners through Erasmus+ funding
Using new technologies in an innovative way and implementing the last advancements make companies stand out. AR is one of these last advancements, with huge potential to implement in different fields of companies, regardless of the kind of company.
Augmented reality offers us scenarios that will allow all kinds of activities and possibilities to apply to leisure, entertainment or learning. Retail & Wholesale Manufacturing Education Economic Sectors Museum Activities Mass Media Where do you find the potential to use AR in business? Do you have any examples how AR is being used in the field of Retail and Wholesale? Advertising Health Care Travel
These are a couple of companies which already use AR technoliges: IKEA LEGO CONVERSE L OREAL STARBUCKS Let s think about How they are using the AR in business?
IKEA The retailer is using augmented reality to let customers preview how furniture looks on their smartphones before they buy. Customers use Ikea Place, one of the first apps to use Apple s ARKit tech, to place the company s furniture wherever they envision it in their homes. In Ikea Place, customers can view 3-D renderings from different angles of over 2,000 products before reserving the ones they want in the app, which directs to the Ikea site to complete purchases. Currently, large furniture for living rooms such as sofas, armchairs and storage units are available to preview in the app, though more products are in the pipeline. Seeing lifelike versions of Ikea s products in rooms lets shoppers make a reliable buying decision, said Michael Valdsgaard, leader of digital transformation at Inter Ikea, the holding company for Ikea.
Lets find out how the IKEA PLACE app works? Click on video on the left to play https://www.youtube.com/watch?v=vDNzTasuYEw
LEGO Uses AR to give the consumers an idea of how the product that they are buying will look once it is assembled. Also they are launching the new LEGO HIDDEN SIDE app which allows your phone to open the door to a virtual hidden world where your LEGO sets come alive in an unfolding ghostly adventure.
Lets find out how the LEGO HIDDEN SIDE app works? Click on video on the left to play https://www.youtube.com/watch?v=wYPHt4E1PXs
CONVERSE They are using an AR app to show the customer who buys online how the footwear would look on them. The application is called the CONVERSE THE SAMPLER
Lets find out how the CONVERSE THE SAMPLER app works? Click on video on the left to play https://www.youtube.com/watch?v=lBQzXi04JpE
LOREAL Uses AR to show the clients how a certain make up look or make up shade would look on them. The application is called L OREAL MAKE UP GENIUS
Lets find out how the LOREAL MAKE UP GENIUS app works? Click on video on the left to play https://www.youtube.com/watch?v=R5OnjiDa71s
STARBUCKS Uses AR through a mobile app so customers could interact with drawings that had been made in their coffee cups. The application is called the STARBUCKS CUP MAGIC They also integrated a real-time, in-store and online customer experience, powered by Alibaba s Mobile Taobao app and AR technology in the Shanghai Roastery in China.
Lets find out how the STARBUCKS CUP MAGIC app works? Click on video on the left to play https://www.youtube.com/watch?v=8nvqOzjq10w
Lets find out how the AR technology is used in the Shanghai Roastery in China? Click on video on the left to play https://www.youtube.com/watch?v=qpwBO-iVRlI
Lets summ up What where the main features of AR used in these case studies? What was the AR experience in the case studies based on? Do you have any other ideas how to use AR in the field of Retail and Wholesale?
PROJECT PARTNERS: http://www.mecb.com.mt/aroma/
