Cultural and Music Trends in AMT November 2016
Explore the cultural and music preferences of respondents in AMT November 2016. The data includes stations associated with music played, mean scores on cultural statements, and family statement mean scores for total, female, and male respondents. Discover insights into the importance of tradition, language, and cultural heritage among different age groups and regions.
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AMT NOVEMBER 2016 Supplementary questions
AMT November 2016 Q1 Station Associated With Music Played At AMT Total Female Male 35-44 45-49 70 65 60 56 53 50 44 43 43 41 40 32 31 30 20 17 17 13 12 12 12 10 3 2 2 0 0 0 East Coast Radio Metro FM Ukhozi FM Vuma FM
AMT November 2016 Q1 Station Associated With Music Played At AMT ECR - P1 Metro - P1 Ukhozi - P1 Vuma - P1 Vuma - P2+ 80 70 67 63 60 48 50 47 42 40 40 33 30 30 27 25 20 19 20 13 11 10 10 7 0 0 0 0 0 East Coast Radio Metro FM Ukhozi FM Vuma FM
AMT November 2016 Q2 Culture Statements Mean Scores Total Female Male 9.9 9.7 9.6 10.0 9.4 9.4 9.3 9.2 9.1 8.9 8.7 8.5 9.0 8.4 8.2 8.0 7.9 7.9 7.9 7.7 8.0 7.4 7.4 7.4 7.4 7.3 7.3 6.5 7.0 6.4 6.3 6.2 6.2 6.1 6.0 5.0 4.0 3.0 2.0 1.0 0.0 other people's I am proud to Society places mother tongue A person should important to me spoken to in my Tradition keeps South Africans people together about their own concerned with importance on us from moving forward in this Language holds People should far too much People should own language have children My culture is speak their culture than before they I like to be be able to be married marriage care more tradition country are too Zulu
AMT November 2016 Q2 Culture Statements Mean Scores Total 35-44 45-49 9.6 10.0 9.4 9.4 9.4 9.4 9.3 9.2 8.9 8.9 8.8 9.0 8.5 8.5 8.3 8.0 8.0 7.9 7.9 7.6 8.0 7.4 7.3 7.1 7.0 6.9 6.7 6.6 7.0 6.5 6.4 6.2 5.9 6.0 5.3 5.0 4.0 3.0 2.0 1.0 0.0 are too concerned I am proud to before they have their own culture important to me Tradition keeps Society places far spoken to in my People should be people together us from moving forward in this care more about Language holds people's culture A person should own language South Africans My culture is able to speak their mother People should I like to be with tradition importance on be married than other country children too much Zulu marriage tongue
AMT November 2016 Q2 Culture Statements Mean Scores Total ECR - P1 Metro - P1 Ukhozi - P1 Vuma - P1 Vuma - P2+ 9.8 9.7 9.7 9.7 10.0 9.4 9.4 9.4 9.4 9.3 9.3 9.2 9.1 9.1 9.1 9.0 8.9 8.9 8.9 8.7 8.7 8.7 8.5 9.0 8.4 8.3 8.2 8.2 8.1 8.0 8.0 8.0 7.9 7.9 7.9 7.9 7.7 7.5 7.5 8.0 7.4 7.4 7.3 7.3 7.3 7.3 7.0 6.9 6.9 6.7 6.6 6.5 6.5 7.0 6.4 6.4 6.3 6.2 6.2 6.0 5.9 5.8 5.5 6.0 5.0 4.0 2.7 3.0 2.0 1.0 0.0 other people's I am proud to Society places mother tongue A person should important to me spoken to in my Tradition keeps South Africans people together about their own concerned with importance on us from moving forward in this Language holds People should far too much People should own language have children My culture is speak their culture than before they I like to be be able to be married marriage care more tradition country are too Zulu
AMT November 2016 Q3 Family Statement Mean Scores Total Female Male 10.0 9.3 9.1 9.0 9.0 8.8 9.0 8.5 8.4 8.4 8.3 8.1 7.9 7.7 8.0 7.4 6.9 6.8 6.6 7.0 6.5 6.4 6.3 6.1 6.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 spend time to me than My friends least once relationshi children's My family than my part of my extended partner is important about my My family p with my family at anything I see my essential a month worried I often children before priority with my partner is more future a great I would comes for me my job rather are in else feel and life My
AMT November 2016 Q3 Family Statement Mean Scores Total 35-44 45-49 10.0 9.4 9.0 8.7 8.6 8.6 9.0 8.5 8.4 8.3 8.0 7.9 7.7 8.0 7.3 6.9 6.9 6.8 6.8 6.6 6.6 7.0 6.5 6.3 6.0 4.6 5.0 4.0 3.0 2.0 1.0 0.0 My family is partner and relationship My friends My family I often feel least once a partner is a priority for part of my spend time to me than anything children's essential important extended before about my family at I see my children comes than my with my with my worried I would friends rather are in my job future month else great more life My me
AMT November 2016 Q3 Family Statement Mean Scores Total ECR - P1 Metro - P1 Ukhozi - P1 Vuma - P1 Vuma - P2+ 10.0 9.4 9.4 9.4 9.3 9.2 8.7 8.7 8.6 8.6 9.0 8.4 8.4 8.3 8.3 8.3 8.3 8.2 8.1 8.1 8.0 7.9 7.7 8.0 7.5 7.5 7.4 7.3 7.3 7.2 7.0 7.0 6.9 6.8 6.8 6.7 6.6 7.0 6.5 6.4 6.2 6.1 6.0 5.9 5.8 6.0 5.5 5.0 4.0 3.0 2.0 1.0 0.0 My family is partner and relationship My friends My family I often feel least once a partner is a priority for part of my spend time to me than anything children's essential important extended before family at about my I see my children comes than my with my with my worried I would friends rather are in my job future month else great more life My me
AMT November 2016 Q4 South African Statements Mean Scores Total Female Male 9.7 9.7 10.0 9.4 9.3 9.2 9.1 8.9 8.8 8.6 8.6 9.0 8.1 8.1 7.9 7.8 7.7 7.5 7.5 8.0 7.4 7.3 7.3 7.2 7.1 7.1 6.9 6.8 6.6 6.6 7.0 6.4 6.3 6.1 6.0 5.0 3.5 4.0 3.4 3.3 3.0 2.0 1.0 0.0 I am proud to be country could be people are still more responsibility to know Our education system I like to keep on top South Africa belongs everything is going Having an excellent South African are too harshly criticised in I think that this I think that white South African of current events smoothly in this to all who live in it important to me privileged in this I think that our what's going on in It is every South leaders are too I believe that better run concerned with education is this country country is lacking country Africans politics politics
AMT November 2016 Q4 South African Statements Mean Scores Total 35-44 45-49 9.8 9.7 10.0 9.4 9.3 9.2 9.0 8.8 9.0 8.5 8.3 8.2 8.1 8.0 7.8 7.6 8.0 7.5 7.5 7.5 7.4 7.4 7.1 7.1 7.0 6.9 6.8 6.7 6.7 6.6 7.0 6.4 6.2 6.0 4.9 5.0 4.0 3.4 3.3 3.3 3.0 2.0 1.0 0.0 I am proud to be I like to keep on top of country could be people are still more concerned with politics Our education system South Africa belongs leaders are too harshly everything is going Africans responsibility education is important I think that this South African are too to know what's going I think that white South African smoothly in this Having an excellent to all who live in it privileged in this I believe that It is every South better run criticised in this I think that our current events on in politics country is lacking country country to me
AMT November 2016 Q4 South African Statements Mean Scores Total ECR - P1 Metro - P1 Ukhozi - P1 Vuma - P1 Vuma - P2+ 9.6 9.5 10.0 9.4 9.4 9.4 9.3 9.3 9.3 9.1 9.1 9.0 9.0 9.0 9.0 8.8 8.8 8.8 8.6 9.0 8.4 8.2 8.1 8.1 8.0 7.9 7.9 7.7 7.7 7.7 7.6 7.5 7.5 7.5 8.0 7.4 7.4 7.3 7.3 7.2 7.2 7.1 7.1 7.0 7.0 7.0 7.0 7.0 6.9 6.7 6.6 6.6 6.6 6.5 6.5 7.0 6.4 6.1 6.1 6.1 6.0 5.9 5.7 6.0 5.1 5.0 4.2 3.6 3.5 4.0 3.4 3.0 3.0 1.8 2.0 1.0 0.0 I am proud to be country could be people are still more responsibility to know Our education system I like to keep on top South Africa belongs everything is going Having an excellent South African are too harshly criticised in I think that this I think that white South African of current events smoothly in this to all who live in it important to me privileged in this I think that our what's going on in It is every South leaders are too I believe that better run concerned with education is this country country is lacking country Africans politics politics
AMT November 2016 Q5 Religion Statement Mean Scores Total Female Male 9.7 10.0 9.4 9.2 8.6 9.0 8.5 8.4 7.9 7.8 7.7 8.0 7.0 6.0 5.0 3.6 4.0 3.5 3.3 3.0 2.0 1.0 0.0 Religion is important to me Religion is not important to me Church is a central part of my life My belief is a central part of my life
AMT November 2016 Q5 Religion Statement Mean Scores Total 35-44 45-49 9.7 10.0 9.4 8.7 9.0 8.5 8.4 8.0 7.8 7.6 8.0 6.6 7.0 6.0 5.0 4.3 4.0 3.5 3.0 3.0 2.0 1.0 0.0 Religion is important to me Religion is not important to me Church is a central part of my life My belief is a central part of my life
AMT November 2016 Q5 Religion Statement Mean Scores Total ECR - P1 Metro - P1 Ukhozi - P1 Vuma - P1 Vuma - P2+ 9.7 9.6 10.0 9.4 9.3 9.3 9.1 8.8 8.6 9.0 8.5 8.5 8.1 8.1 8.1 7.8 7.6 7.6 8.0 6.9 7.0 5.8 6.0 5.0 4.1 3.9 3.6 4.0 3.5 2.7 2.6 3.0 2.0 1.0 0.0 Religion is important to me Religion is not important to me Church is a central part of my life My belief is a central part of my life
AMT November 2016 Q6 Community Statement Mean Scores Total Female Male 9.7 10.0 9.2 8.9 8.5 9.0 8.2 8.1 8.1 8.1 8.0 8.0 8.0 8.0 8.0 7.8 7.4 8.0 7.1 7.0 7.0 6.7 6.5 6.5 7.0 6.3 6.3 6.2 6.2 6.2 6.1 6.0 5.9 5.8 5.7 5.7 5.6 5.4 6.0 5.3 5.1 5.0 4.0 3.0 2.0 1.0 0.0 happens outside of the I am proud to be from KZN opportunities elsewhere I am more interested in the I am more interested in community is important to then I am more likely to buy understood by the people I am a member of the I am more likely to go away I have no problem with I would not like to leave this I enjoyed the topic of I would easily leave this what is going on in my leave rather than stay in news in the province than community than what on holiday when I am on event that I would enjoy I a company sponsor and Being involved in my province for work I do not feel well homosexuality relationships national news stokvel the province around me its products province me
AMT November 2016 Q6 Community Statement Mean Scores Total 35-44 45-49 9.4 10.0 9.2 8.8 8.5 8.4 8.4 9.0 8.1 8.0 8.0 8.0 7.8 7.6 7.6 7.4 8.0 7.1 7.0 6.9 6.6 6.6 6.5 6.4 7.0 6.3 6.3 6.2 6.2 6.0 5.8 5.7 5.7 5.7 5.6 5.6 6.0 5.3 5.2 5.2 4.8 5.0 4.0 3.0 2.0 1.0 0.0 happens outside of the I am proud to be from KZN opportunities elsewhere I am more interested in the I am more interested in community is important to then I am more likely to buy understood by the people I am a member of the I am more likely to go away I have no problem with I would not like to leave this I enjoyed the topic of I would easily leave this what is going on in my leave rather than stay in news in the province than community than what on holiday when I am on event that I would enjoy I a company sponsor and Being involved in my province for work I do not feel well homosexuality relationships national news stokvel the province around me its products province me
AMT November 2016 Q6 Community Statement Mean Scores Total ECR - P1 Metro - P1 Ukhozi - P1 Vuma - P1 Vuma - P2+ 10.0 9.4 9.3 9.2 9.0 8.8 8.7 9.0 8.4 8.4 8.3 8.3 8.3 8.3 8.1 8.1 8.1 8.1 8.0 8.0 8.0 8.0 7.9 7.8 7.8 7.8 7.8 7.8 7.7 7.7 7.5 7.5 7.5 8.0 7.2 7.1 7.1 7.1 7.0 6.9 6.9 6.9 6.8 6.7 6.7 6.5 6.5 6.5 6.5 7.0 6.2 6.2 6.2 6.0 6.0 6.0 5.9 5.9 5.8 5.8 5.8 5.7 5.6 5.6 5.5 6.0 5.4 5.4 5.4 5.3 5.3 5.1 5.0 4.9 4.8 5.0 3.5 4.0 3.0 3.0 2.0 1.0 0.0 I am proud to be from KZN more likely to buy its products I am more interested in the I am more interested in what is rather than stay in the province I have no problem with Being involved in my community I would easily leave this province I do not feel well understood by I would not like to leave this I am a member of the stokvel I enjoyed the topic of I a company sponsor and event going on in my community than that I would enjoy then I am I am more likely to go away on news in the province than what happens outside of the holiday when I am on leave homosexuality relationships for work opportunities the people around me is important to me national news province elsewhere province
AMT November 2016 Q7 Entertainment/Social Statement Mean Scores Total 9.5 10.0 8.5 9.0 7.9 7.8 7.5 8.0 7.0 6.8 6.5 6.3 6.3 6.3 7.0 6.2 5.6 6.0 5.0 4.0 3.5 4.0 3.0 2.0 1.0 0.0 disengage with one another I would rather watch a DVD at Are you on social media entertained on the weekend My health and fitness are I would rather stay at home on pub/bar/tavern/shebeen in the largest expenses every month On the weekend I prefer to I want to be well-known and I often need a way to relax I get most of my news from Modern technology has made more important than money to I would like to increase my social media or the internet It is important to me to be well respected in my social spend time with my friend from the pressure of life Technology makes people Entertainment is one of my Love and my relationship is rather than my family important to me social circles everyday my life better I have been to a the weekend last 14 days circles home me
AMT November 2016 Q7 Entertainment/Social Statement Mean Scores Slide 1 of 2 Total Female Male 9.8 10.0 9.5 9.3 8.6 9.0 8.5 8.5 8.5 7.9 8.0 7.5 6.8 6.8 6.7 6.7 6.6 7.0 6.3 6.3 6.1 5.8 6.0 4.6 5.0 4.0 3.5 2.8 3.0 2.0 1.0 0.0 to me to be Are you on rather stay and fitness vern/shebe technology Technology pub/bar/ta at home on entertaine My health important disengage has made everyday important been to a en in the with one weekend weekend Modern d on the another my life better I would last 14 people media I have makes social to me days It is are the
AMT November 2016 Q7 Entertainment/Social Statement Mean Scores Slide 2 of 2 Total Female Male 10.0 9.0 7.8 7.8 7.7 8.0 7.2 7.0 6.8 6.8 6.8 6.5 7.0 6.4 6.4 6.3 6.2 6.2 6.0 5.9 5.6 6.0 5.3 5.0 4.2 4.0 3.6 4.0 3.0 2.0 1.0 0.0 Love and my rather than I would like the pressure rather watch media or the every month Entertainme I often need relationship to increase than money spend time nt is one of weekend I from social of my news my largest I get most my family relax from important prefer to my social expenses with my a DVD at internet a way to is more On the circles friend I would to me of life home
AMT November 2016 Q7 Entertainment/Social Statement Mean Scores Slide 1 of 2 Total 35-44 45-49 9.8 10.0 9.5 9.1 8.9 9.0 8.5 8.1 8.1 7.9 7.8 7.7 8.0 7.5 7.0 6.9 6.8 6.8 6.8 6.6 6.6 7.0 6.3 6.3 5.7 6.0 5.0 5.0 3.6 4.0 3.5 3.0 2.0 1.0 0.0 technology has well-known and My health and /shebeen in the social media stay at home on disengage with It is important pub/bar/tavern well respected entertained on I would rather I have been to Are you on important to makes people made my life the weekend I want to be one another everyday fitness are the weekend to me to be in my social Technology last 14 days Modern better circles me a
AMT November 2016 Q7 Entertainment/Social Statement Mean Scores Slide 2 of 2 Total 35-44 45-49 10.0 9.0 8.3 7.9 7.8 8.0 7.4 7.0 6.8 6.8 6.7 6.7 6.5 7.0 6.4 6.3 6.2 5.9 5.7 5.6 5.5 6.0 5.4 4.7 5.0 4.0 4.0 4.0 3.0 2.0 1.0 0.0 Love and my rather than I would like the pressure rather watch media or the every month Entertainme I often need relationship to increase than money spend time nt is one of weekend I from social of my news my largest I get most my family relax from important prefer to my social expenses with my a DVD at internet a way to is more On the circles friend I would to me of life home
AMT November 2016 Q7 Entertainment/Social Statement Mean Scores Slide 1 of 2 Total ECR - P1 Metro - P1 Ukhozi - P1 Vuma - P1 Vuma - P2+ 9.7 9.7 10.0 9.5 9.4 9.3 9.3 8.8 8.8 8.7 9.0 8.5 8.3 8.3 8.3 8.2 8.1 8.1 7.9 7.9 7.9 7.7 7.6 8.0 7.5 7.5 7.5 7.4 7.3 7.3 7.2 6.8 6.8 7.0 6.4 6.3 6.3 6.2 6.2 5.8 5.8 5.7 6.0 5.4 5.1 5.0 5.0 4.5 4.0 3.9 3.8 4.0 3.5 3.4 3.2 3.0 2.0 1.0 0.0 everyday entertaine pub/bar/t Technolog technolog weekend My health known and respected avern/she important disengage home on on social important I want to been to a made my I would Are you stay at social with one rather weekend Modern to me to y makes another d on the be well- the last 14 days fitness better been in media people I have to me y has in my the It is life well and are be
AMT November 2016 Q7 Entertainment/Social Statement Mean Scores Slide 2 of 2 Total ECR - P1 Metro - P1 Ukhozi - P1 Vuma - P1 Vuma - P2+ 10.0 9.0 7.9 7.9 7.9 7.8 7.8 7.7 8.0 7.4 7.3 7.0 7.0 6.9 6.7 6.6 7.0 6.5 6.5 6.5 6.4 6.4 6.3 6.3 6.2 6.2 6.1 6.1 6.1 6.0 5.8 5.8 5.8 5.6 5.6 6.0 5.4 5.4 5.3 5.3 5.0 4.4 4.4 4.0 3.9 3.8 4.0 3.5 3.4 3.0 2.0 1.0 0.0 prefer to spend watch a DVD at I would like to expenses every more important pressure of life social media or Entertainment I would rather my news from than my family I often need a I get most of than money to relationship is social circles friend rather the internet increase my time with my is one of my Love and my way to relax weekend I from the largest On the month home me
AMT November 2016 Q8 Rating Radio Presenters Mean Scores Total Female Male 10.0 9.0 8.2 8.1 8.0 7.9 7.9 7.9 7.8 7.8 7.8 7.8 7.7 8.0 7.5 7.5 7.3 7.3 7.2 7.2 7.2 7.2 7.2 7.1 7.1 7.0 6.9 7.0 6.4 6.3 5.9 6.0 5.0 4.0 3.0 2.0 1.0 0.0 DJ Sbu DJ Sgqemeza Makhosi Khoza Mzokoloko Phat Joe Somizi TP (Trevor Phillips) Zola 7 Ma Mgo
AMT November 2016 Q8 Rating Radio Presenters Mean Scores Total 35-44 45-49 10.0 9.0 8.5 8.2 8.2 7.9 7.9 7.8 7.8 7.6 8.0 7.5 7.4 7.4 7.4 7.4 7.3 7.3 7.2 7.1 7.1 6.9 6.9 6.9 6.8 6.7 6.7 6.6 7.0 6.3 6.3 6.0 5.0 4.0 3.0 2.0 1.0 0.0 DJ Sbu DJ Sgqemeza Makhosi Khoza Mzokoloko Phat Joe Somizi TP (Trevor Phillips) Zola 7 Ma Mgo
AMT November 2016 Q8 Rating Radio Presenters Mean Scores Total ECR - P1 Metro - P1 Ukhozi - P1 Vuma - P1 Vuma - P2+ 10.0 8.8 8.7 9.0 8.4 8.3 8.1 8.1 8.1 8.0 8.0 7.9 7.9 7.9 7.9 7.8 7.8 7.8 7.8 7.8 7.8 7.7 7.7 7.7 7.6 7.6 8.0 7.5 7.5 7.5 7.4 7.4 7.3 7.3 7.3 7.3 7.3 7.3 7.3 7.3 7.3 7.2 7.2 7.2 7.2 7.1 6.9 6.8 6.8 6.7 7.0 6.5 6.4 6.3 6.0 5.6 5.6 6.0 5.4 5.0 4.0 3.0 2.0 1.0 0.0 DJ Sbu DJ Sgqemeza Makhosi Khoza Mzokoloko Phat Joe Somizi TP (Trevor Phillips) Zola 7 Ma Mgo
AMT November 2016 Profession Total 14 13 12 10 8 8 7 6 5 5 4 4 3 3 3 3 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 Plumber Lawyer Chief Clerk Engineer Auditor Librian Supervisor Teller Welder Driver Porter Financial Advisor Electrician Messenger Youth Worker Manager Secretary Tourist Officer Mechanic Receptionist Police Officer Underwriter Dressmaker Consultant Analyst Nurse Councellor Clerk/Senior Admin Educator Head of Department Merchandiser Self Employed SAPPI Builder Salesperson Accountant Legal Advisor Artisan Cashier Technician Payroll Admin Social Worker IT Specialist Plant Operator Recruitment Officer Blasting Technician
AMT November 2016 END THANK YOU
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