Website Critique: Evaluation Factors for Website Design
Evaluate a website based on audience and purpose, navigation, currency, design, organization, ease of use, and content factors. Consider the target audience, organization's goals, site's usability, content quality, and currency of information.
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How to critique a website COMM2079
Audience and purpose o Who is the site for? o Are the audiences both internal and external to the organisation? o Is the content design appropriate to the context of the audience? o What is the purpose of the website? o Is the purpose clearly specified? o Does it have a distinct and easily recognisable purpose? o Is the purpose reinforced throughout the site? o Does the content match the purpose of the website? o Does the purpose meet the needs of the target audience? Illinois State University 2010; Polson Enterprises 2006; University Libraries; University of Maryland 2016
Navigation o Does the site have a consistent feel and appearance? o Is the information clearly organised and easy to read? o Is it easy to navigate the site? o Are there too many clicks before the required information is found? o Are the navigation methods consistent and in similar locations? o Is it easy to leave and return to the site? o Do the viewers become lost in newly opened browser windows? o Are the symbols, icons, photos or graphics used for navigation obvious in terms of what they represent? Polson Enterprises 2006, p. 8
Currency o When was the website last revised, modified or updated? o Is the site well-maintained? o - Are the links current and working or do they lead to outdated pages and/or error messages? University Libraries, University of Maryland 2016
Design, organization and ease of use o Is the website clearly organised and easy to read, use and navigate? o Are there Help or Search Tips tabs available where appropriate? o If the website is large, is a search capability provided? o If so, is it easy to use? University Libraries, University of Maryland 2016
Content o Does the site have a substantial amount of significant, interesting text and visual content for its target audience? o Does it have better content than its competitors? o Is the content frequently updated? o Are the old items archived? o Is there a Print button available for documents that need to be printed? o Does the site provide balanced, objective or factual information? o Does the site provide subjective, editorial or opinion statement? o Is the site a forum for personal, political or ideological bias? o Is the point of view presented in a direct manner, or is it presented in an unbalanced and unreasonable way? Polson Enterprises 2006; University Libraries, University of Maryland 2016
References Illinois State University 2010, English 351 website critiques , viewed 5 January 2017, http://English.illinoisstate.edu/kalmbach/351/course/reviews.html. Polson Enterprises 2006, Website review procedure: web site critique, web site evaluation for site design and for competitive intelligence , viewed 5 January 2017, http://www.vortualpet.com/industry/howto/wsreview.htm. University of Maryland 2014, Evaluating web sites , viewed 5 January 2017, http://www.lib.umd.edu/tl/guides/evaluating-web.
