Haddenham Youth Football Club Development Plan 2023
Reviewing the club's history, achievements, and challenges, the plan outlines growth strategies, including attracting more players, improving facilities, and enhancing the club's brand identity. With a strong foundation and new committee, the club aims to expand teams, win games, and engage with the community.
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Club Development Plan 28 April 2023
Strategic Overvie w
Introduction Haddenham Youth Football Club is delighted to submit this Club Development Plan. It has been prepared by HYFC s new committee (elected November 2022) and represents our renewed ambition. Our future development builds on strong foundations. The Club grew by 150 players under the past Chairman, saw the expansion of girls teams and the development of new pitches and Pavilion. With a growing community, we aim to attract more players, add more teams, improve our playing facilities and bag more wins, big or small. Our ambition is reflected in an updated brand identity launched today which will roll out on and offline for next season. It s time to fly
Strong Foundations History Achievements Milestones U16s Runners up Berks & Bucks FA County Cup 2019 - first time a team from HYFC has ever been beyond the Quarter Final stage 150 additional players under past Chairman (10- year tenure) From 1995, the Club has grown across multiple playing environments and rolls out 22 teams, including girls, ladies and walking sides Girls football began in 2014, with the first ever U10s side winning the Thame tournament 40 Cup and League trophies Ladies football and walking football both added in 2017 Since 2017 HYFC has fielded a team at every age group, U7 - U18 c. 400 registered players (April 2023) New pitches and pavilion at Airfield site
SWOT Weaknesses 2022/23 Season projected to make financial loss and cost-of-living crisis resulting in revenue (subs) collection challenge Sizeable investment required for new goals and equipment Low quality of Woodways 5-a-side pitches Lack of 3/4G pitch means peers such as Long Crendon, Thame, Risborough and Wendover attract more players No active fundraising, or regular collaborative work with Parish Council and other key stakeholders (until recently) Poor visibility and community engagement Poor information systems, website and internal club communications Lack of FA Qualified coaches Minimal specialist goalkeeping support No articulated football philosophy No Club Development Plan (until now!). Strengths Haddenham s most popular sports club Good local reputation as a family-friendly, inclusive community club Enthusiastic, committed coaches and supportive parents Success in leagues and cups often disproportionate to relative size of club/village Improving facilities, particularly with the Pavilion at Airfield, as well as a revitalised Sports and Social Club at Woodways New wider Committee leading Club with renewed ambition. Opportunities Increasing demand for football, especially from girls following Lionesses success Growing population in catchment area Strong, attractive and social-media-friendly updated brand identity New website and app (on Pitchero platform) will improve communication to the wider community as well as parents and coaches Beginning to exploit fundraising opportunities with co-ordinated approach to sponsorship and grants Develop new partnerships, from holiday clubs to elite/development football pathways and adult teams Grant-funded floodlights and changing kit supplier will reduce costs Develop a pool of qualified referees to reduce external costs. Threats Competition and coaching depth Costs of Safeguarding and FA courses means major investment needed Lack of coaches ready to achieve FA coaching badges means training standards slip If coaches leave, at risk of not being able to replace them resulting in teams folding Shortage of volunteers to drive Club development Shortage of coaches for girls teams risks loss of players/reduced potential to recruit Referee costs increasing year on year Rising costs cannot be immediately offset with increased subs due to affordability (cost of living). from neighbouring villages/clubs with superior facilities
Our Vision Remain Haddenham s most popular sports club Be open to more players, regardless of ability to play or pay To nurture a love of the game, team spirit and sense of belonging to an inclusive, family friendly club Position the Club as an integral part of the local community To continually improve the safety and quality of the coaching experience To secure and provide enhanced training and match facilities To bag more wins, however big or small To manage a sustainable club
Our Priorities 1. Welfare: provide a safe and positive environment in which players and coaches enjoy, compete and excel 2. Community: establish a stronger sense of community within the Club, so age groups are not working in silos, and engage more with partners and local stakeholders 3. Communications: improve communications, information and systems across the Club, embracing technology and data management 4. Football: adopt best practice and support coaches to continually enhance the training experience for an expanding number of players and teams 5. Sustainable: develop a sustainable model that maximises grant funding and sponsorship opportunities and makes football affordable to all, so we secure the training and match facilities and equipment our players deserve.
Goals -first half Goal How When Who Football: increase number of players at the Club, in line with a growing community Increase Club visibility Enhanced marketing supported by brand and website Next season Vice Chairman, Football Development leads Football: welcome more girls to the Club, utilising the success of the Lionesses and greater interest from girls football Creation of a new U10 girls team Build links with other clubs Identify and support new coaches Ongoing Vice Chairman, Football Development leads Welfare: maintain compliance with DBS, safeguarding and first aid Pro-active management of standards and provide regular support to coaches Quickly on-board new coaches Ongoing/annual status check in May Welfare Officer lead Community: establish a stronger sense of community throughout the Club New website/app will extend reach Enhanced communication between committee, coaches and volunteers More frequent social events and fundraising activity Ongoing Chairman, Football Development leads
Goals second half Goal How When Who Football: development of club football philosophy Capture the ethos of HYFC approach and standards Develop pool of lead coaches to support age groups, with a focus on transition years and girls development Secure investment for higher level courses December 2023 Football Development lead Sustainable: identify and secure funding opportunities through sponsorship, grants and regular fundraising Sponsorship ratecard in place Funding secured for floodlights (FF) Researching further grant funding opportunities Clear targets for committee and Club May 2024 Festival and fundraising lead Sustainable: develop new model for annual subscriptions to increase income New sub levels for 2023/24 Development of Community Fund to assist families Easier payment options on new website, with better revenue collection Merchandise sales through website Two-year transition Treasurer lead Communications: develop updated brand identity and create brand new website and app New Website/App on Pitchero launching for next season Regular newsletters Local PR activity Refreshed brand identity launching alongside this Plan Web/app ready for 2023/24 season PR activity being generated more frequently Vice Chairman and Digital leads
Governan ce
Club Structure CHAIRMAN VICE CHAIRMAN SECRETARY Alex Wagstaff Kevin Johnson Helen Thawley WELFARE OFFICER TREASURER Tim Dixon Gareth Cheeseman DIGITAL FUNDRAISING | FESTIVAL FOOTBALL DEVELOPMENT Nick Heath Alex Giles Nick Cuthbert
Brand and Visibility
Brand and Visibility It s time to fly HYFC s renewed ambition is reflected in an updated brand identity. It features a fresh icon a heroic new duck! A circular badge, celebrating our heritage and traditional colours, is built for the social media age Behind this logo is much more, including a modern typeface, secondary colours and visual language In time, it will feature as the badge on a new range of kit.
Brand and Visibility A new website and app, featuring the refreshed brand identity, will roll out for the 2023/24 season We consulted coaches on what is needed in our One Club, One Touch survey The site is currently being developed and tested It will enable coaches to organise their training and matchdays more efficiently and empower HYFC to reach further, including to new players A WhatsApp group has brought all coaches together Regular PR is being generated through local channels as well as via newsletters New social handles are being created to build community.
Football Developme nt
Football Development Current number of teams Target number of teams (3 years) Category Team Type Coaching pool Development Aims Leagues Grow numbers All age groups able to run enough teams to allow players adequate match minutes Stretch target is for all boys teams U11 upwards to field 2 teams U7-U12: South Bucks Mini Soccer Conference U13-U18: Wycombe and South Bucks Minor Football League; Oxford Youth Football League Mixed Mixed, mainly boys 15 17 65 volunteer coaches To complete the female pathway; Grow numbers Add 1 team (U10) Bucks Girls Football League Oxfordshire Girls Football League Girls Female 4 5 9 volunteer coaches Continue to progress and offer girls teams a route into adult football Thames Valley Counties Women s Football League Ladies Female 1 1 open age 4 volunteer coaches Provide opportunities to play with local league teams Thames Valley Walking Football League Walking Mixed (45+) 1 1 1 coach
Facilities We currently have around 400 registered players across 22 teams HYFC currently uses a basic artificial pitch (MUGA) at a local school (HCJS) with most training and matches at Haddenham Parish Council s Woodways and Airfield sites Three teams also use the Cuddington Playing Fields, but we plan to bring these teams back to our Airfield site where we now have changing facilities HYFC needs to expand and improve playing/match facilities, principally with a 3/4G facility and at least three new pitches, likely on an additional site to be identified. Teams Facility When Training/Matches Multiple (including Walking) MUGA Weekday evenings, Saturday morning (winter only) Training only U16G, U18, Ladies Cuddington Various times Training Matches U6-U10 (5 teams) Woodways Saturday morning Sunday morning Training Matches U11 - U18 (10 boys teams, 3 girls teams) Airfield Saturday morning/weekday evenings Sunday mornings Training Matches
Pitching Up EMERGENCY ACTION PLAN Airfield Pitch Haddenham Youth FC Under 9 Club Name: Haddenham Youth Football Club Club Address: Airfield Pitches, Tibbs Road (Off Pegasus Way), Haddenham Postcode: HP17 8LB Telephone: N/A FIRST AIDERS / HELPER INFORMATION SPRING TERM The new committee has been developing our suite of tools to optimise the use and safety of our facilities Pitch rotas are now co-ordinated by a head coach at each of our sites A more efficient booking system is in place for our MUGA facility How to Find Us Guides are available for our match locations Emergency Action Plans are maintained for all sites. Saturday 07/01/2023 U11's Boys Sunday 08/01/2023 Saturday 14/01/2023 U11's Boys Sunday 15/01/2023 Saturday 21/01/2023 U11's Boys Sunday 22/01/2023 Saturday 28/01/2023 Sunday 29/01/2023 Saturday 04/02/2023 U11's Boys Sunday 05/02/2023 Name Kevin Johnson Alex Wagstaff Chris Garraway Mobile Number 07831595365 07747008453 07584240008 TRAINING 09:30-11:00 U11's Boys Rangers MATCH 09:00-10:45 PITCH 1 (9-a-side) U11's Boys Rangers U11's Boys Rangers U13's Girls U11's Boys Colts MATCH 09:30-11:15 U11's Boys Colts MATCH 11:00-12:45 U11's Boys U13's Boys U11's Boys LINE MARKING ANY FIRST AID EQUIPMENT AND FACILITIES U12's Boys U12's Boys U12's Boys U12's Boys U12's Boys TRAINING 09:30-11:00 Item Defibrillator Location Co-Op adjacent to front entrance telephone 999 for the access code MATCH 09:00-10:45 PITCH 2 (9-a-side) MATCH 09:30-11:15 MATCH 11:00-12:45 ACCESS ROUTES U12's Boys U12's Boys U12's Boys LINE MARKING ANY For Ambulance From Pitch to Ambulance Airfield Pitches car park From pitch to Airfield Pitches car park U15's Boys U15's Boys U15's Boys U15's Boys U15's Boys TRAINING 09:00-10:30 U16's Boys U16's Boys U16's Boys U16's Boys U16's Boys TRAINING 10:30-12:00 U15's Boys PITCH 3 (11-a-side) Full size U15's Boys U17's Boys U17's Boys MATCH 09:30-11:30 OTHER INFORMATION MATCH 11:30-13:30 Nearest A&E / Trauma Hospital: Stoke Mandeville Hospital, Mandeville Road, Aylesbury, Buckinghamshire HP21 8AL. Telephone: 01296 315000 Turn right out of the Airfield Pitches car park onto Tibbs Road Turn left onto Pegasus Way Turn right onto Wirethorn Furlong Turn left onto Thame Rd At the roundabout, take the 1st exit onto Woodways At the roundabout, take the 2nd exit and stay on Woodways, drive straight for 3.9 miles, at the junction (Bugle Horn) turn right onto A418. At the roundabout, take the 2nd exit and stay on A418 At the roundabout, take the 3rd exit onto Ellen Rd Go through 1 roundabout At the roundabout, take the 1st exit and stay on Ellen Rd At the roundabout, take the 2nd exit onto Churchill Ave At the roundabout, take the 3rd exit onto B4443 At the roundabout, take the 1st exit At the roundabout, take the 2nd exit Follow signs for A&E 7.8 miles 17 minutes MATCH 13:30-15:30 U15's Boys U17's Boys U15's Boys LINE MARKING ANY U13's Boys U13's Boys U13's Boys TRAINING 09:30-11:00 Fastest Route to A&E / Trauma Hospital: U13's Boys TRAINING 09:00-10:30 MUGA USE U13's Boys U14's Girls U14's Boys Colts U14's Boys Rangers MATCH 09:00-10:45 PITCH 4 (11-a-side) 3/4 size U14's Girls MATCH 10:30-12:15 U14's Boys Colts U14's Boys Rangers U13's Boys MATCH 11:00-12:45 U14's Boys Colts MATCH 13:00-14:45 U13's Boys 6-7pm U14's Boys U14's Girls LINE MARKING ANY 5pm -6pm 7-8pm U13's Boys U11's Boys TRAINING 09:30-11:00 TRAINING AREA U11's Boys U12's Boys U13's Girls LINE MARKING ANY Monday Girls U10 Boys U17 Tuesday Boys U16 Girls U13 Girls U16 Distance & Journey Time: Wednesday Boys U13 Thursday Girls Girls U14 Boys U14 Friday Walking Football 6.30 - 7.30pm Saturday 9am - 12 noon Mix of U7/U8/U10
Financ e
Finance Overview 2022/23 Forecast 2023/24 Budget Income 42,368 48,953 Expenditure 45,291 49,246 Net 2,923 (deficit) 293 (deficit) Balance sheet (forecast for 30 June 2023) 4,022
Sponsorship Ratecard Haddenham Youth Football Club Sponsorship Ratecard Price Category Benefit Notes Team Sponsor Shirt branding 1000Per season, per team (discounts available on multiple teams) Team Training Sponsor Training kit branding 750Per season, per team; based (roughly) on training top for all squad members Website Sponsor Online credits/banner ads 2500Per annum Annual Presentation Day Event branding and verbal credits 300Medals and Trophies funded, per year group, per season Newsletter Banner ads on newsletter; 1 per half term 500300 copies (mainly electronic) HYFC How to Find Us Branding on guide 300Around 10 home matches per weekend Pitch Banners Banner branding 1500Branding/signage for use on match days at Woodways and Airfield Community Fund Title sponsorship of community scheme 500Community Fund to support parents who need assistance with fees Title sponsorship, branding on event materials, verbal credits, quiz table Branding on How to Find Us guides and Pitch Banners HYFC Quiz Night 500Assumes no hire fee for Sports Pavilion Match Balls 500Based (roughly) on 24 match balls for use across teams through season Goals Pitch banner branding 1000Goals and other pitch equipment, per year group, per season Balls Pitch banner branding 400Balls and other training equipment, per year group, per season All sponsors will be credited on website, each newsletter, in the Festival programme and thanked in person at the Annual Presentation Day HYFC's Festival of Football (w/t) will have a dedicated sponsorship and advertising plan
Partnerships Haddenham Sports Clubs, FitLife We believe strategic partnerships are central to HYFC s future We will build stronger partnerships from buddy sides to local sports clubs; JPL teams to professional clubs as well as Haddenham s adult teams We will work more closely with local schools and seek to develop holiday clubs Our players may fly to new schools and JPL teams, but we want HYFC to always be their nest: Haddenham is Home. HUFC JPL Teams HYFC Ladies EFL Clubs: Oxford/Wycombe Holiday Club HCIS Neighbouring Club Partners/Buddies St Mary s HCJS
