Building Employer Brand Strategies for OYO Hotels in the American Market

In the quest to attract new talent in the American market, OYO Hotels faces the challenge of building a strong employer brand. The company's future prospects, sustainable strategies, and potential in the US market are under scrutiny. Key questions revolve around the value proposition for employees and the ability to translate the successful business model to a new market. Through internal and external analysis, OYO can identify strengths and weaknesses, opportunities and threats, and develop effective strategies for growth and profitability.

• Employer Branding
• OYO Hotels
• Talent Recruitment
• American Market
• Business Strategy

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1. OYO HOTELS OYO HOTELS CHECK CHECK- -IN THE TALENT IN THE TALENT PRESENTATION TO THE BOARD OF DIRECTORS PRESENTATION TO THE BOARD OF DIRECTORS ORT CONSULTING GROUP ISMAEL ALMANDOS LUCIA BACIGALUPI JOANNA PELUFFO CLAUDIA RODRIGUEZ

2. SITUATION WHERE YOU ARE NOW WHERE YOU WANT TO BE CREATING AN ATTRACTIVE BRAND FOR EMPLOYEES ENTERING A NEW MARKET LOOKING TO BECOME A STRONG COMPETITOR HAVING A SUCCESFULL IPO RECRUITING THE TALENT REACHING PROFFITABILTY ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

3. KEY QUESTION HOW SHOULD OYO BUILD ITS EMPLOYER BRAND TO ATTRACT NEW TALENT IN THE AMERICAN MARKET? ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

4. CONCERNS FROM POTENTIAL TALENT DOES OYO HAVE A SOUND AND SUSTAINABLE STRATEGY? WHAT ARE THE COMPANY S FUTURE PROSPECTS? CAN THE BUSINESS MODEL BE TRANSLATED TO THE US MARKET? WHY SHOULD I APPLY TO THIS JOB? ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

5. VALUE PROPOSITION TRAVELERS HOTEL OWNERS FUTURE TALENT THE OPPORTUNITY TO WORK AT AN EMERGING-MARKET UNICORN THAT IS IN A HYPER- GROWTH PHASE INCREASE IN PROFITABILITY AND OCUPATION AND BRAND IMAGE OFFER CONSISTENTLY GOOD AND AFFORDABLE ROOMS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

6. INTERNAL ANALYSIS STRENGTHS WEAKNESSES SUPPORT FROM SILLICON VALLEY INVESTORS AND PARTNERSHIPS WITH TOP BRANDS HIGHLY QUALIFFIED EMPLOYEES SUCCESFULL FRANCHISE MODEL THAT OFFERS BETTER SERVICES DISRUPTIVE CONCEPT AND TECHNOLOGY NEGATIVE FOUNDER S IMAGE NOT PROFFITABLE YET ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

7. EXTERNAL ANALYSIS OPORTUNITY THREATS STRONG PRESENCE OF EXISTING FRANCHISES CRITICISM FROM CUSTOMERS AND INDUSTRY EXPERTS MILLENIALS FOCUS ON WORK-PLACE VALUES GROWING MARKET ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

8. CORE COMPETENCIES SUCCESFUL TRACK RECORD IN IMPROVIN OCCUPATION AND REVENUE LARGE GLOBAL CLIENT BASE AND APP TRAFFIC INDUSTRY KNOW HOW CUTTING EDGE TECHNOLOGY AND AUTOMATIZATION OF PROCESS LOW PRICES THAT GIVE EVERYONE THE CHANCE TO STAY AT A GOOD HOTEL ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

9. CHALLENGES COMMUNICATE THAT COMPANY HAS A STRONG AND SUSTAINABLE STRATEGY CAPTURE TALENT (STRENGHTEN EMPLOYER BRAND) DIFFERENTIATION FROM AMERICAN COMPETITORS IMPROVE BRAND IMAGE ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

10. ALTERNATIVES AND ALTERNATIVES AND RECOMMENDATION RECOMMENDATION

11. ALTERNATIVES FOCUS ON CARREER DEVELOPMENT (BECOME THE NEW FACEBOOK) FOCUS ON POST GRADUATE STUDENTS BY PARTNERING WITH UNIVERSITIES FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

12. ALTERNATIVES COMMUNICATE THAT COMPANY CARES ABOUT TRANSPARENCY MILLENIALS CARE ABOUT COMPANIES WITH TRASPARENCIES INVITE NEW EMPLOYEES TO BECOME PART OF AN OPEN AND HONEST COMPANY FOCUS ON TRUST, ETHICS AND TRANSPARENCY ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

13. ALTERNATIVES BECOME A COMPANY WHERE EMPLOYEES CAN GROW FOCUS ON CAREER DEVELOPMENT HELP EMPLOYEES ACHIEVE AMBITIOUS GOALS COMMUNICATE OPPORTUNITY TO SCALE THE CORPORATE LADDER FOCUS ON CARREER DEVELOPMENT (BECOME THE NEW FACEBOOK) ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

14. ALTERNATIVES WORK WITH POST-GRADUATE PROGRAMS TO ATTRACT TALENT PARTNER WITH SCHOOLS TO OFFER HOTEL MANAGEMENT SPECIFIC PROGRAMS FUNNEL TALENT FROM UNIVERSITIES FOCUS ON POST GRADUATE STUDENTS BY PARTNERING WITH UNIVERSITIES ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

15. ALTERNATIVES BECOME PART OF A COMPANY THAT HELPS LOCAL AND SMALL HOTELS LEVERAGE THE AMERICAN WAY OF LIFE BECOME INVOLVED IN THE DEVELOPMENT OF LOCAL INDUSTRY FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

16. ALTERNATIVES FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

17. ALTERNATIVES FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS PROBLEM SOLUTION FIT COST OF IMPLEMENTATION FEASIBILITY AGILITY OF IMPLEMENTATION ALLIGNED WITH CORE COMPETENCIES ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

18. ALTERNATIVES FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS PROBLEM SOLUTION FIT ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

19. ALTERNATIVES FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS PROBLEM SOLUTION FIT COST OF IMPLEMENTATION ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

20. ALTERNATIVES FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS PROBLEM SOLUTION FIT COST OF IMPLEMENTATION FEASIBILITY ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

21. ALTERNATIVES FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS PROBLEM SOLUTION FIT COST OF IMPLEMENTATION FEASIBILITY AGILITY OF IMPLEMENTATION ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

22. ALTERNATIVES FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS PROBLEM SOLUTION FIT COST OF IMPLEMENTATION FEASIBILITY AGILITY OF IMPLEMENTATION ALLIGNED WITH CORE COMPETENCIES ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

23. ALTERNATIVES FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS PROBLEM SOLUTION FIT COST OF IMPLEMENTATION FEASIBILITY AGILITY OF IMPLEMENTATION ALLIGNED WITH CORE COMPETENCIES ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

24. RECOMMENDATION FOCUS ON CARREER DEVELOPMENT (BECOME THE NEW FACEBOOK) ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

25. WHY WE CHOSE THIS OPTION COMMUNICATE THAT COMPANY HAS A STRONG AND SUSTAINABLE STRATEGY CAPTURE TALENT (STRENGHTEN EMPLOYER BRAND) DIFFERENTIATION FROM AMERICAN COMPETITORS IMPROVE BRAND IMAGE CREATE THE RIGHT IMAGE TO ATTRACT HIGHLY SKILLED AMERICAN TALENT ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

26. IMPLEMENTATION IMPLEMENTATION BUILD EMPLOYEE BRAND BUILD EMPLOYEE BRAND

27. IMPLEMENTATION TECH HHRR MARKETING OPERATIONS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

28. IMPLEMENTATION MAKE SURE EVERY EMPLOYEE KNOWS MISSION, VISION AND VALUES COMMUNICATION, COMMUNICATION, COMMUNICATION TALENT ATTRACTION PLAN MBA PROGRAMS STRENGHT COMPENSATION PLANS STOCK OPTIONS BONUS BASED ON PERFORMANCE TRAVEL FIRST CLASS WORK ABROAD PROGRAMM INCREASE AVERAGE SALARIES CAREER PLAN HHRR * HEADCOUNT WILL GO FROM 100 TO 600 IN YEAR 5 ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

29. IMPLEMENTATION RECRUITING INFLUENCERS SOCIAL NETWORK ADVERTISING INSTAGRAM, FACEBOOK AND YOUTUBE CHANNEL TESTIMONIAL OF CURRENT EMPLOYEES SHOW WHAT WE DO SHOW WHY WORK HERE CHALLENGING WORK PROPOSITION CHATS WITH BUSINESS LEADERS NETWORKING EVENTS PITCH SUCCESS DAY F**ED UP! NIGHTS SOCIAL RESPONSIBILITY ACTIONS MARKETING ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

30. IMPLEMENTATION STRENGHTEN HHRRR DEPT. HIRE NEW HHRR HEAD FROM TOP AMERICAN COMPANY CREATE NEW IT TEAM TO BUILD & MANAGE JOB APP OPERATIONS ADD WORK WITH US LINK IN BOOKING APP BUILD NEW JOB APPLICATION APP TO SREAMLINE PROCESS TECH ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

31. GANTT YEAR 2 YEAR 3 YEAR 4 YEAR 5 Q1 Q2 Q3 Q4 HHRR MISSION, VISION & VALUES TALENT ATTRACTION PLAN DEVELOP COMPENSATION PLANS OPERATIONS HIRE HHRR LEADER CREATE NEW IT TEAM MARKETING SOCIAL NETWORKS NETWORKING EVENTS TECH BUILD NEW APP ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

32. FINANCIAL ANALYSIS FINANCIAL ANALYSIS

33. ASSUMPTIONS AVG ROOM PRICE USD 50 AVG AVG OWNER FEE 20% OCCUPANCY 70% IPO ON SECOND YEAR AVG # OF ROOMS 80 TAX 25% ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

34. PROJECT HIGHLIGHTS TURN TO PROFIT IN YEAR 4 REVENUE USD 1.8 BILL ON YEAR 5 7250 HOTELS IN YEAR 5 ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

35. PRICING AVG PRICE PER ROOM USD 50 ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

36. MAIN COST DRIVERS THE CASH FLOW IS AVAILABLE IN THE ANNEX All number in thousands ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

37. MAIN SOURCES OF INCOME THE CASH FLOW IS AVAILABLE IN THE ANNEX All number in thousands ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

38. RISKS AND MITIGATION RISK MITIGATION BUILD A FIDELITY PLAN HIGH ROTATION NOT SO GOOD APP TURN TO LINKEDIN ISSUES WITH RISING NATIONALISM IN USA LEVERAGE SILICON VALLEY IMAGE ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RISKS RECOMMENDATION

39. CONCLUSION WHERE YOU ARE NOW WHERE YOU WANT TO BE CREATING AN ATTRACTIVE BRAND FOR EMPLOYEES ENTERING A NEW MARKET LOOKING TO BECOME A STRONG COMPETITOR HAVING A SUCCESFULL IPO RECRUITING THE TALENT REACHING PROFFITABILTY FOCUS ON CARREER DEVELOPMENT (BECOME THE NEW FACEBOOK) CONCLUSION

40. THANK YOU! THANK YOU! WE NOW WELCOME ANY QUESTIONS YOU MAY HAVE WE NOW WELCOME ANY QUESTIONS YOU MAY HAVE ORT CONSULTING GROUP ISMAEL ALMANDOS LUCIA BACIGALUPI JOANNA PELUFFO CLAUDIA RODRIGUEZ

41. CASH FLOW 0 1 2 3 4 5 Revenue Costs Interests Taxable income Taxes Net income 12,720.00 $ (37,750.00) $ 318,000.00 $ (481,050.00) $ 699,600.00 $ (816,050.00) $ 1,081,200.00 $ (1,091,050.00) $ 1,462,800.00 $ (1,316,050.00) $ 1,844,400.00 $ (1,541,050.00) $ (25,030.00) $ $ (25,030.00) $ (163,050.00) $ $ (163,050.00) $ (116,450.00) $ $ (116,450.00) $ $ $ (9,850.00) $ (9,850.00) 146,750.00 $ 36,687.50 $ 183,437.50 $ 303,350.00 $ 75,837.50 $ 379,187.50 $ - - - -