How We Helped Salmon Pink & Co. Achieve Branding Success
the brand had experienced organic growth and aimed tonsolidify their image as a brand committed to serving andiscerning audience with refined design preferences andnhence they were looking at a rebranding partner.
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How We Helped Salmon Pink & Co. Achieve Branding Success thegrowthnarrative.com
How We Elevated an Architecture and Interior Design Studio s Brand Identity At the outset of our engagement with Weaver Birds, as a premium branding agency, we were approached by this boutique studio dedicated to crafting elevated spaces. The brand had experienced organic growth and aimed to solidify their image as a brand committed to serving a discerning audience with refined design preferences and hence they were looking at a rebranding partner. Here is how we undertook a transformative project to redefine the studio's identity. Join us to know the process.
THE CHALLENGES Staying Ahead of the Curve Creating a Visual Identity in line with their essence. 1. Current brand image didn't capture their essence and values, lacking strong go-to-market positioning and differentiation - resulting in the studio being seen as a " Me-too " brand. 2. Competition in the market prompted a need to rethink the brand's presence. 3. Recognized the need to reposition themselves as a chic and premium architecture and design studio to attract the attention of high-end clientele with luxury and lifestyle branding and repositioning. Imagery Goal: Position the brand as a chic, sophisticated and nature-inspired design studio that curates elevated and functional spaces that bring in joy.
Market Shift Increase in consumer demand for homes that reflect personal style and identity. A growing market of second homeowners passionate about creating spaces that balance high aesthetics with functionality.
Luxury Branding Revamp Here's a glimpse into how The Growth Narrative with its expertise in lifestyle and premium branding, overhauled the brand s go-to-market imagery to position them as a chic and premium architecture and interior decor studio.
Phase 1: Brand Assessment Our team of branding experts at The Growth Narrative engaged in a discovery phase with the founders. A deep dive exercise was undertaken to understand their vision, their challenge for the brand to create a distinct competitive imagery.
Phase 2: Brand Strategy Blueprint A compelling brand strategy phase defined the foundational pillars for the brand makeover. In a collaborative exercise with the founders the core of the brand were identified and defined entailing their brand purpose, values, personality, brand tone, voice and the go-to-market positioning anchored on their imagery goals.
Phase 3: Brand Visual Identity Design The next phase focused on bring the the visual nuances alive in line with the brand personality and positioning strategy. This included the brand name, logo, color palette, typography, imagery, mood board, brand story and narrative.
Brand Name The new brand name, Salmon Pink & Co. was inspired by a very thoughtful narrative woven from the founders' shared experience and love for coastal life and their signature usage of the color salmon pink in most of the projects. The salmon, with its details and spirited approach beautifully inspired the brand name and the logo design, highlighting their thoughtful design philosophy. The sleek name was instantly loved by the founders as it created a sense of chicness, curiosity and stickiness.
Refined Brand Logo A combination mark logo, the logo is a combined unit of abstract visual unit with the brand name. The logomark was inspired by two distinct core elements - the grandeur of nature and the contour - capturing the originality of the architectural design. While the contour inspiration was drawn from the line pattern on the topographic map and the design on the salmon s flesh. The nature element is rooted in the coastal elements of pebble, coconut and a rock, bringing it all together to create a logo mark that stood true to the brand name and the category the brand belongs. Much like the textures of a salmon s scales, the logo reflected the spirit to add layers of tactile delight in spaces.
A Chic Color Palette Luxury Branding is a blend of sophistication and elegance. Our designers chose a color palette for Salmon Pink & Co. that were cheerful, minimalist, and elegant. Black and white served as primary colors while salmon pink was added as the ascent color. Black and Pink brought in the an element of balance and boldness, while white represented their chic and minimal design aesthetics with endless possibilities.
Brand Typeface The brand typeface brings out the emotion of the brand. Keeping this in mind Mont font the brand personality of being an approachable, throughful and chic brand. Mont font befitted The flowy and round proportions of the typeface offered flexibility in varied applications. This was supplemented by a secondary typeface Nueue World Font that extended an element of dependability and reliable brand.
Unveiling the New Identity The next phase was the brand rollout in a way that created a buzz on online and offline channels. Before the big launch, the team started dropping hints about the upcoming changes by posting inviting teasers on social media revolving around the launch date. During this time, we also introduced their new color palette with compelling copy that added a dash of excitement and got everyone ready for the big change to come. This was followed by the launch wherein the new brand identity was rolled with the big reveal of the new logo, the refreshed brand name, the brand story, the founders message posts and more sharing their purpose, brand essence that set the context of the brand makeover.
Thereon, Salmon Pink & Cos social media brand building phase took off. The refreshed imagery was brought alive on their website and social media and drove the brand connect. The team showcased their chic projects, celebrated industry accolades in line with strategic social media branding roadmap and finally won over their perfect target audience. This brand makeover not only captured hearts but also supercharged their growth.
Conclusion Brand Makeovers Done Right! The refreshed brand identity has led to the brand getting leads from their desired segment and projects that are in line with the capabilities of the founders. Our premium branding agency adds a creative touch to every client s ambitions. Salmon Pink & Co s rebranding is testament to how we can empower brands to stay strategic,look good and connect strong. If you wish to collaborate with us and rebrand your business contact us for a consultation today.
Frequently Asked Questions 1. 1. What is included in your consultation package for What is included in your consultation package for rebranding a business? rebranding a business? Consultation with our branding agency package includes an in-depth brand audit, market analysis, visual identity redesign, and a comprehensive strategy to align your brand with your target audience. 2. 2. How can I start the rebranding process with your How can I start the rebranding process with your branding agency? branding agency? To begin the rebranding process, contact us for an initial consultation where we'll discuss your needs, evaluate your current brand, and outline a tailored approach for your business.
TM Come over, We brew it nice! Call: +91 99035 27744 I +91 72768 03700 Write: hello@thegrowthnarrative.com Follow: @thegrowthnarrative.com thegrowthnarrative.com
