Application Form for King Salmon Project Joint Project with Startups and Overseas Cities

Thank you for your interest in the King Salmon Project Joint Project with Startups and Overseas Cities. This application form outlines the instructions, evaluation perspectives, and criteria for applicants applying to the cities of Helsinki or Nairobi. Make sure to review the provided materials and complete the form accurately within the specified guidelines. Your company's details, project plans, and capabilities will be crucial factors in the evaluation process. Apply now for an exciting opportunity to collaborate on innovative solutions for social issues with international partners.

• Application form
• King Salmon Project
• Startups
• Overseas cities
• Evaluation criteria

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1. Application Form for King Salmon Project Joint Project with Startups and Overseas Cities Thank you for your application for King Salmon Project Joint Project with Startups and Overseas Cities . Read the following instructions and complete the application form. Instructions Select the city you would like to apply for, Helsinki or Nairobi. Refer to the explanatory materials regarding to issues of the applying city to fill out the application form (Download the explanatory materials HERE (https://kingsalmon.metro.tokyo.lg.jp/overseas/). DO NOT exceed the page limit and submit the application form within 15 pages, excluding the "Prerequisite Information Section". Submit the application form via e-mail with the attached application form less than 10 MB in file size. Important Notes The project promoter, Deloitte Tohmatsu Consulting LLC, may contact you for confirmation. Additional information may be required for the screening process. The submitted application form will not be used for any purpose other than the screening process. Circle the overseas city you are applying for City of Helsinki (Republic of Finland) Nairobi City (Republic of Kenya) Circle your availability to visit the applying overseas city to deliver a pitch during the following duration Helsinki: Sun, Aug 25th (departure) Sat, Aug 31st, 2024 (arrival) Nairobi: Sun, Aug 5th (departure) - Fri, Aug 9th, 2024 (arrival) Yes No 1

2. Examples of evaluation perspectives and relevant description items for the joint project Each overseas city evaluates application forms based on the following evaluation perspective examples and its own criteria. Refer to the following while filling out the application form. Items Evaluation Perspective (Examples) Relevant Description Items Pages Does the company develop solutions or business that contribute to solving the social issue? Problem to solve, service/product details, business model, business scheme p.6 Contribution to solving the social issue Technological advantages, cost competitiveness, superiority of business model, and track record related to this project Is the service/product unique and not available in the city/country? p.7 Field, execution plan, risks, security methods for the PoC, and resources Is the content of the project acceptable to the fields in the city? p.8,9 Are specific project details and plans being considered? Project schedule and costs p.11,12 Feasibility of project execution Does it have an organizational structure capable of delivering project? Implementation teams and Members p.13 Is the content of the project capable of producing clear results? Evaluation hypotheses, methods, and KPIs p.10 Public procurement plans, expansion plans , and collaboration plans with local private companies and research institutions Is development and expansion expected after the PoC in the city? p.16 Does the team have enough members with language skills for overseas business development? English level p.13 Overseas expansion and sustainable development after the PoC Capabilities, track record, and strategies related to overseas activities and business development Does the team have knowledge of the city? p.14,16 Does the team have a track record of overseas business? Past Overseas Activities p.14 Is the global market expected to grow and the sustainability of the business after the PoC? Market size and growth rate, analysis of market and competitive environment, business development strategies p.15 Mission of the company, background of the startup, and purpose of the application Is the purpose of applying for this PoC clear? p.5 Enthusiasm/ Motivation how this proof of concept is positioned for future business growth Is the purpose of business expansion in the city clear and reasonable? p.16 2

3. Applicants Contact Information Company Name (Japanese Name) Title and Name of the Representative (Japanese Name) Name of Department Name of Person in Charge (Japanese Name) Company Address (Japanese Name) Contact Phone Number FAX Number E-mail Address 3

4. Corporate Information Location of Head Office (If the head office is not located in Tokyo, list bases and business activities in Tokyo) Date of Foundation Capital (\) Number of Employees (full-time employees) Major Shareholders Past and Expected Future Fundraising Brief Description of Services/Business HP URL Representative Profile Organization Chart and Structure Track Record of Being Selected for Tokyo Metropolitan Government Support Programs for Startups Certified as a Bidder by the Tokyo Metropolitan Government 4

5. Corporate mission (Mission of the company, background of the startup, and purpose of the application) Describe your company's mission. Describe the background and strategy behind the definining of that mission. Also describe the purpose of applying for this project based on your company's mission. (You can use graphics if necessary.) Mission Example: "Create a xx world by xx." Background of Starting Example: The founder, XX, had an awareness of issues related to XX from his experience of doing XX as a student. This experience led him to establish the company with the aim of solving this problem by developing and providing XX for XX people. the Business and Social Issues to be Solved Strategy Example: After sales of XX launched to achieve the corporate mission up to XX billion yen in Japan by XX year, the company aims to achieve sales of XX dollars in XX country or XX country by XX year. Background Behind Your Application for This Project Based on the Corporate Mission 5

6. Description of products and services to be applied in the PoC Describe the product or service that will be used in the PoC (problem to be solved, business model, business scheme, etc.) *You can use graphics if necessary. Describe business model, etc. Problem to be Solved Description of Products and Services Describe sales, number of users, etc. Status of Service /Product Deployment 6

7. Competitive Advantages of the products and services applied in the PoC Describe the competitive advantages and uniqueness of the product or service to this suggested PoC. (Technological advantages, cost competitiveness, superiority of business model, and, etc.) *You can use graphics if necessary. Describe freely 7

8. Contents of the PoC (Outline 1/2) Describe the applicant's plans for the following items regarding the details of the PoC. Describe in detail the fields and departments under your PoC plan. Field in Overseas Cities for PoC Issues in Overseas Cities to be Solved Example: The situation in XX city is XX, and XX is emerging as an issue. (Describe in detail) Solutions to Issues Example: Our XX has XX functions and can solve situations such as XX and XX. Contents of PoC Example: (When) from XX to XX, (Where) at XX, (Who) In cooperation with XX, (How) to use our products in the form of XX, and (What) verify XX. 8

9. Contents of the PoC (Outline 2/2) Describe the applicant's plans for the following items regarding the details of the PoC. Resources to be Provided by Overseas Cities for the PoC Example: In the execution of the PoC, we would like XX to provide us with XX resources. XX is a resource that is needed to do XX. Risks Related to the PoC Example: In the execution of this PoC, the risk is XX. We will take XX countermeasures against risks. Ways to Ensure Safety in the Proof of Concept Example: In the PoC, we will ensure the safety of XX by performing XX. 9

10. Contents of the PoC (The results and effects you would like to obtain through PoC, and how to verify them) Describe the verification through PoC. (Evaluation hypotheses, methods, and KPIs) Summary of Verification Example: Have XX test our product "XX" and obtain the effect of "XX". Evaluation Hypotheses Example: By getting target xx to use your product, you can improve xx as XX. Contents and Methods Example: (For what purpose) for the purpose of xx, (When) from XX to XX (Where) at XX (Who) collaborated with XX, (How) data is acquired by XX methods, and visualized and verified by XX. of Verification Key Performance Example: (Quantitative) Improvement rate of XX%. (Qualitative) Whether the user's awareness of xx has changed before and after using the service Indicators 10

11. Contents of the PoC Schedule Describe the process plan for the preparation and implementation of the PoC. *You may add rows and columns if necessary. Items related to the preparation and implementation of the proof of concept Sep. Oct. Nov. Dec. Jan. Feb. Mar. XX XX XX XX XX XX XX XX XX XX XX 11

12. Contents of the PoC Costs List the estimated costs of implementing the proof of concept. List costs by reffering to following example items below. (e.g., system customization costs, system operation costs, product usage fees, personnel costs related to the project, communication-related costs, etc.) *You may add rows and columns if necessary. Cost items Details Costs(\) XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX Total 12

13. Contents of the PoC teams and Members Describe the implementation system for the preparation and implementation of the proof of concept. *Also describe the English level of each person. *Enclose the person(s) staying on site in a box. Example person finally responsible for person finally responsible for Name Name/ / Title Person finally responsible for Career English level (beginner, daily conversation level, business level, native level) Title Persons staying in the field Project Manager Project Manager Name Name/ / title On-site responsibility for progress and quality control of all operations Career English level (beginner, daily conversation level, business level, native level) title Persons staying in the field Development Team Development Team Working Team Working Team Analysis Team Analysis Team Name Name/ / Title Roles Career English level (beginner, daily conversation level, business level, native level) Name Name/ / Title Roles Career English level (beginner, daily conversation level, business level, native level) Name Name/ / Title Roles Career English level (beginner, daily conversation level, business level, native level) Title Title Title 13

14. Past Overseas Activities Describe any overseas activities you have conducted (establishment of overseas offices, business development, PoC, development of local partners, etc.) Time and Duration # Country/Region Activity Details Results 1 2 3 4 5 14

15. Business development plans and growth strategies in overseas cities About the Market Describe the size of your market outside of Japan and the market share of your products and services, as well as your business development potential, growth strategies, and pioneering strategies in overseas cities and adjacent regions. Market Size and Growth Rate Example: Global market size: XX (CAGR X%) Market size in overseas cities or adjacent areas: XX (CAGR X%) TAM, SAM, SOM defined by the company: XX (CAGR X%), XX (CAGR X%), XX (CAGR X%) Market and Competitor Example: Pros: XX is the growth driver of the market, and XX is expected to grow in the future. Cons: In particular, large companies and start-ups such as XX and XX have a dominant share of the market in the region of XX. Insights Business Development Potential Example: The market is expected to grow steadily in the future, and the company's products and services can increase sales. In particular, while the products and services of the startups and large companies mentioned above are characterized by XX, the company's products and services are superior in terms of XX and XX, and have different characteristics from the competition. and Growth Strategies 15

16. Plan for business development and growth strategy in overseas cities Expansion after the proof of concept Describe your future business development plans based on this proof of concept (e.g., public procurement in overseas cities, expansion to other overseas city sites, collaboration with local private companies and research institutions, etc.). Also describe how this proof of concept is positioned for future business growth. so far in the future Example: (Plans for overseas city development based on this proof of concept are described) Japan: We have developed XX service/product and have a market share of XX in the area of XX. The company aims to expand its services/products in XX region in the future. Example: With partners such as XX, we will develop services targeting customers in XX, and aim to achieve sales of XX and an overseas sales ratio of XX% at XX. Example: Conduct joint research and development with XX and consider acquisition of XX in relation to business development in the XX region. Overseas: The company has already developed its business in XX region, and expects to develop its business in XX region in the future. Proof of Concept Example: Verify the effectiveness of the company's service/product in addressing XX issues in XX. Evaluate XX with XX (outcome indicators) for entry into XX region. 16