Comprehensive Tobacco Recovery & Wellness Initiative: Behavioral Interventions

Community Behavioral Health
Tobacco Recovery & Wellness Initiative
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 Tony.Klein@rochesterregional.org
Behavioral Interventions:
Tobacco Awareness
D
ISCUSSION
 
 
  Client Engagement Strategy
  Promoting Culture Change
  Advancing an Integrated Recovery-
    Oriented Tobacco Intervention
  Practical Counseling Methods
L
EARNING
 O
BJECTIVES
 
 
Participants will:
Learn to adapt evidence-based tobacco counseling
      protocols to a recovery-oriented culture
Identify 2 counseling methods to ensure that the
intervention is appropriate to client stage readiness
Describe 5 Tobacco Awareness topics designed to
advance client stage readiness
Working Copy
 
“Tobacco use is a
social and cultural
problem with an
individual addictive
component.”
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6
Embrace Recovery!
Be Physically and Emotionally Healthy…. Be Alcohol, Tobacco & Drug-Free
C
ULTURAL
 A
DAPTATION
 
 
Modify Evidence-Based Treatment
Design
Treatment components
Approach to delivery
Nature of the therapeutic
relationship
Take into account:
Historical,
Environmental &
Social Forces
Goal: To accommodate the cultural beliefs, values,
attitudes, and behaviors of the target population
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URFACE
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TRUCTURE
 
 
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Surface Structure
: match intervention materials and messages
to observable social and behavioral characteristics.
Deep Structure
: incorporate the core cultural values of the
target group to increase saliency of the message and program
impact.
Changes in 
both
 facilitate participants’ experience of
self-reference and identification with the message,
which increases the likelihood that they will identify
discrepancies between their actual and ideal
behaviors.
R
ECOVERY
 S
LOGANS
 
 
 
Easy does it
 First things first
 This, too, shall pass
 One day at a time
 
Keep coming back
 It works if you work it
 Just for today
 
Pass it on
 
Let it begin with me
 Practice  an attitude of gratitude
 
You are not alone
 Share your happiness
 Share your pain
 Respect the anonymity of others
 
We’ll love you, until you learn to love
    yourself 
 Courage to change 
 You can’t think you way into sober
    living; you have to live your way into
    sober thinking 
 It’s easy to talk the talk, but you have
    to walk the walk 
 Try it your 90 days, and if you don’t like
    it, we’ll gladly refund your misery
 Today I have more solutions than
    problems
 
We give it away to keep it
  Be part of the solution, not the
    problem
C
ULTURAL
 A
DAPTATION
 P
ROCESS
 
Borrelli, B. (2010). Smoking Cessation: Next Steps for Special Populations Research and Innovative Treatments.
Journal of Consulting and Clinical Psychology
, 
78
(1), 1-12.
Quantitative Data
Qualitative Data
Community Based
Participatory Research
Methods
Community Advisory
Board
Develop Culturally
Appropriate and Valid
Measures
Ensure Health Literacy
of Materials
Cultural Translation if
Needed
PHASE I:                            PHASE II:            PHASE III:           PHASE IV:
Data Collection
                  
Treatment Modification
         
Pilot Test
                    
Outcomes
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Treatment
Content
Treatment
Modality
Treatment
Intensity
Treatment
Delivery
Acceptability
Social validity
Feasibility
Satisfaction
Comprehension
Credibility
Self-Reference
Therapeutic
Alliance
Preliminary
Efficacy
Treatment Entry
Treatment
Attendance
Therapeutic
Alliance
Treatment
Adherence
Treatment
Response
Maintenance of
Treatment
Response
R
EFRAME
 L
ANGUAGE
 
 
Use language consistent to recovery culture, 12-Step
teachings and therapeutic community principles
 Smoking
 Quit Date
 Cessation
 
Tobacco Use, Hit, Fix
 Recovery Start Date
 Tobacco Treatment,
    Recovery
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Public Health/Medical Terms
       
Preferred Terminology
S
ELF
-D
ETERMINATION
 T
HEORY
 
 
Three Psychological Needs:
 
 
Autonomy – freedom to choose
 Self-Efficacy – an inner sense of competence
 Relatedness – a connectedness to others
www.psych.rochester.edu/SDT/theory.html
Deci & Ryan, 1985
“… when self-determined, people experience a sense
of freedom to do what is interesting, personally
important, and vitalizing.”
S
TAGES
 
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3
Precontemplation: 
The individual does not expect to make any change in
behavior within the next 6 months. At this stage, the individual is resistant to
hearing or learning about health behavior change. 
Contemplation:
 
The individual plans to make a behavior change within the
next 6 months. This stage is characterized by ambivalence about smoking. 
Preparation:
 
The individual anticipates making a behavior change within
the next month. Individuals in this phase have made plans for taking action
and intend to make a change. 
Action: 
The individual has made a significant change; this means that the
individual has quit completely. 
Maintenance: 
The individual attempts to prevent relapse.
S
TAGES
 
OF
 R
EADINESS
 
TO
 C
HANGE
P
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9
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3
R
EADINESS
 
TO
 C
HANGE
 B
EHAVIOR
 
 
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A
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S
S
(Knowledge)
(Skills)
T
OBACCO
 I
NTERVENTIONS
 
 
Two Levels of Behavioral Counseling to Match
Intervention to Client Stage-Readiness:
Cognitive
)
 
Engagement
 Develop Interest
 Highlight Importance
 Advance Stage-Readiness
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Behavioral
 Learn Coping Skills
 Elevate Confidence
 Embrace Lifestyle Change
 
Always
 with Pharmacotherapy
T
OBACCO
 A
WARENESS
F
ACILITATION
 
 
4
0
%
4
0
%
2
0
%
When to Use MI
When to Use CBT
(Tobacco Recovery Counseling)
Norcross, J.C. 
Psychotherapy Relationships That Work
, Seymour Fisher Memorial Workshop,
State University of New York Upstate Medical Center, October 2005
T
OBACCO
 A
WARENESS
F
ACILITATION
 
 
Matching Counselor Role to Stage Readiness
Norcross, J.C. 
Psychotherapy Relationships That Work
, Seymour Fisher Memorial Workshop,
Stat
e University of New York
 Upstate Medical Center, October 2005
T
OBACCO
 A
WARENESS
F
ACILITATION
 
 
 Promote insight into
   tobacco use behavior
 Identify correlation to AOD
 Express a recovery-oriented
   message
 Promote ambivalence
 Elicit change talk
G
o
a
l
s
Methods
 Motivational Interviewing
 Narrative Therapy
 Psychoeducation
    (foster teachable moments)
T
OBACCO
 A
WARENESS
F
ACILITATION
 
 
The more change talk that clients demonstrate, the more
likely it is that they will move towards making a change
 
 
 
 
 
 
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M
OTIVATIONAL
 I
NTERVIEWING
 
 
 
“Motivational Interviewing was developed from the rather
     simple notion that the way clients are spoken to about
     changing addictive behavior affects their willingness to talk
     freely about why and how they might change.”
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:
1
7
6
9
-
7
0
 
Motivational that works on facilitating and engaging
     intrinsic motivation within the client in order to change
     behavior.
 MI is a goal-oriented, client-centered counseling style for
    eliciting behavior change by helping clients to explore and
    resolve ambivalence.
www.motivationalinterviewing.org
M
OTIVATIONAL
 I
NTERVIEWING
 
 
www.motivationalinterviewing.org
 
Express empathy                                                   
 Develop discrepancy
 Avoid argumentation
 Roll with resistance
 Support self-efficacy
 
Reflective Listening & Thinking
 Asking Clarifying Questions
 Resolving Ambivalence
 Enhancing Self-Motivational
    Statements
  
Talk less than your client
  Most common response should be
   
 a reflection
  Ask mostly open-ended questions                                        
  Most Important – Avoid getting
   
 ahead of your client’s stage
   
 readiness
O
pen-ended Questions
A
ffirm Strengths
R
eflective Listening
S
ummarize
 
Ask permission
 Listen Reflectively
 Affirm and Support
 Raise Concern
 Elicit Self-Motivational Statements
 Summarize
       5 Principles of MI           MI Skill Basic              MI Method – OARS
                 
MI in Practice                Building Motivation 
W
HAT
 D
OES
 
A
G
REAT
 F
ACILITATOR
 D
O
?
 
 
  
avoids taking sides (
neutral position
)
  
demonstrates confidence and honesty (authenticity)
  is aware of the group mood and behavior of individuals
  demonstrates active and reflective listening
  asks questions that encourages client self-disclosure
  promotes peer to peer dialogue
  has a sense of humor
  can tolerate conflict within the group
  can summarize the discussion simply
S
UGGESTED
 F
ACILITATOR
 T
OPICS
 
 
 
The traditional use of tobacco use in the recovering
    community, i.e. coffee and cigarettes at 12-Step Meetings
 Share information on how cigarettes have been “re-engineered”
    to make them more addicting
 Highlight and thoroughly explore the role that tobacco plays
    within alcohol and drug use rituals
 Acknowledge how tobacco use may increase the potential for
   alcohol/drug relapse
 Conduct a group decisional balance exercise
 Elicit client experiences on emotional detachment
T
OBACCO
 A
WARENESS
F
ACILITATION
 
 
   
Create a safe therapeutic “environment” to set the
     tone and direction of the discussion
   Approach the topic from the clients’ perspective,
     experiences, existing knowledge of chemical
     dependency and drug recovery
Foster teachable moments
Establish a group consensus
   Clearly summarize key points of the discussion
 
fundamental clinical objectives
T
OBACCO
 A
WARENESS
F
ACILITATION
 
 
To create a safe therapeutic “environment” to set the
    tone and direction of the discussion 
A client-centered approach  to support autonomous
    
 motivation
Set the Stage - provide a brief overview of the topic of
     
discussion
 
Emphasize to the group that their verbal contribution
     
is valuable
Ask the group for their permission to explore the
     
topic 
T
OBACCO
 A
WARENESS
F
ACILITATION
 
 
Sample Dialogue – Setting The Stage
“Good morning everyone. Today, I’d like to explore some aspects of addiction
and recovery that may be new to some of us.  What you do with this
information is totally up to you; nonetheless, it will be interesting to see if any
of us can relate to the topic from personal experiences. So with your help, I’d
like explore how tobacco use may be a part of the use ritual of other
substances.  Does anyone in this room hit on a cigarette or a cigar while
drinking or getting high? Is tobacco a part of your drug use ritual?  [Ask for a
show of raised hands and wait for a response.] I believe that you’ll find this
discussion helpful and I’d like to share some current research on the topic. Is it
OK to talk about this?”  
T
OBACCO
 A
WARENESS
F
ACILITATION
 
 
To increase tobacco awareness by approaching the topic from the
clients’ perspective, experiences, existing knowledge of chemical
dependency and drug recovery
“So let’s start by seeing if there is a connection for some of us to alcohol.  When
you’re drinking, is a cigarette a part of the picture?  Would anyone like to share your
experiences?”
As clients disclose their personal experiences, use reflective listening
responses and summarizing as much as possible. The objective is to sustain
and enrich the dialogue keeping the center of attention on the clients, not
turn the session into a question and answer process.  After thoroughly
exploring the associations of tobacco to alcohol, give equal time to
marijuana, heroin, cocaine, etc
.
T
OBACCO
 A
WARENESS
F
ACILITATION
 
 
Typically, you will experience a session with most clients acknowledging that
tobacco use is central to their drug use ritual and indicative of addict
thinking, feeling and behavior. As those conclusions are shared, it’s helpful to
amplify and inject humor into your reflective responses, keep the  dialogue
flowing, maintain the emotional energy, and repeatedly summarize client
disclosure to reinforce the key points being shared.
As clients verbally contribute to the session, explore the following: 
 
Was it 
sometimes
 or 
always
 a part of your use ritual?
 Would you hit on the cigarette 
before
, 
during
, or 
after
 hitting on the blunt?
 So it sounds like a cigarette was a major player in your drug use ritual. Can you
   explain why it was so important?  What did it do for you that made it so important?
 The cigar would affect your high.  Can you say more…what do you mean?
 What would you do if you had a bag of dope, but didn’t have a cigarette?
R
EFLECTIVE
 L
ISTENING
 
 
 
Simple, Amplified and Double-Sided Reflection
 
“I always need to smoke a cigarette when I’m getting high.
I go through a whole pack when drinking or drugging and totally
panic when I’m down to my last cigarette or run out.”
 
                                     Content Reflection
“There is a strong association between your drug of choice
    and tobacco use.”
 
 
 
 
                                      Feeling Reflection
         
“You get anxious when you run out of cigarettes.”
 
      Meaning Reflection 
(12-Step Reference, Amplified)
       “So it sounds like you’re powerless over tobacco.”
F
INAL
 T
HOUGHTS
 
 
 
J
UMP
 
ON
 
IN
, 
THE
 
WATER
 
IS
 
FINE
!
  The more often you facilitate a tobacco awareness session:
  the more narratives you will hear and can reference in
   
 future sessions
  the better you become in being able to reframe language
   
 for greatest impact
  the more will learn about the topic from a “street
    
perspective”
  the more depth to client disclosure will be presented
Don’t be afraid to say “I don’t know, I’ll look into it!” 
   Have fun! 
  
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This initiative focuses on promoting culture change by advancing an integrated recovery-oriented tobacco intervention through practical counseling methods. Topics include adapting evidence-based counseling protocols, identifying appropriate methods based on client readiness, and implementing tobacco awareness strategies. The program emphasizes cultural adaptation, surface, and deep structure considerations to effectively engage clients. Recovery slogans provide encouragement and support throughout the intervention process.


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  1. Community Behavioral Health Tobacco Recovery & Wellness Initiative Behavioral Interventions: Tobacco Awareness Tony Klein, MPA, NCACII Tony.Klein@rochesterregional.org

  2. DISCUSSION Client Engagement Strategy Promoting Culture Change Advancing an Integrated Recovery- Oriented Tobacco Intervention Practical Counseling Methods

  3. LEARNING OBJECTIVES Participants will: Learn to adapt evidence-based tobacco counseling protocols to a recovery-oriented culture Identify 2 counseling methods to ensure that the intervention is appropriate to client stage readiness Describe 5 Tobacco Awareness topics designed to advance client stage readiness

  4. Tobacco use is a social and cultural problem with an individual addictive component. Bauer, 2006 Working Copy

  5. Embrace Recovery! Be Physically and Emotionally Healthy . Be Alcohol, Tobacco & Drug-Free

  6. CULTURAL ADAPTATION Goal: To accommodate the cultural beliefs, values, attitudes, and behaviors of the target population Modify Evidence-Based Treatment Design Treatment components Approach to delivery Nature of the therapeutic relationship Take into account: Historical, Environmental & Social Forces Hawkins, Kreuter et al., 2008

  7. SURFACE & DEEP STRUCTURE Surface Structure: match intervention materials and messages to observable social and behavioral characteristics. Deep Structure: incorporate the core cultural values of the target group to increase saliency of the message and program impact. Changes in both facilitate participants experience of self-reference and identification with the message, which increases the likelihood that they will identify discrepancies between their actual and ideal behaviors. Resnicow et al., 2000

  8. RECOVERY SLOGANS We ll love you, until you learn to love yourself Courage to change You can t think you way into sober living; you have to live your way into sober thinking It s easy to talk the talk, but you have to walk the walk Try it your 90 days, and if you don t like it, we ll gladly refund your misery Today I have more solutions than problems We give it away to keep it Be part of the solution, not the problem Easy does it First things first This, too, shall pass One day at a time Keep coming back It works if you work it Just for today Pass it on Let it begin with me Practice an attitude of gratitude You are not alone Share your happiness Share your pain Respect the anonymity of others

  9. CULTURAL ADAPTATION PROCESS Change in Surface & Deep Structure PHASE I: PHASE II: PHASE III: PHASE IV: Data Collection Treatment Modification Pilot Test Outcomes Acceptability Social validity Feasibility Satisfaction Comprehension Credibility Self-Reference Therapeutic Alliance Preliminary Efficacy Treatment Entry Treatment Attendance Therapeutic Alliance Treatment Adherence Treatment Response Maintenance of Treatment Response Quantitative Data Qualitative Data Community Based Participatory Research Methods Community Advisory Board Develop Culturally Appropriate and Valid Measures Ensure Health Literacy of Materials Cultural Translation if Needed Treatment Content Treatment Modality Treatment Intensity Treatment Delivery Borrelli, B. (2010). Smoking Cessation: Next Steps for Special Populations Research and Innovative Treatments. Journal of Consulting and Clinical Psychology, 78(1), 1-12.

  10. REFRAME LANGUAGE Use language consistent to recovery culture, 12-Step teachings and therapeutic community principles Public Health/Medical Terms Preferred Terminology Smoking Quit Date Cessation Tobacco Use, Hit, Fix Recovery Start Date Tobacco Treatment, Recovery The language we use is fundamental in creating environments conducive to a recovery process. William White

  11. SELF-DETERMINATION THEORY Deci & Ryan, 1985 Three Psychological Needs: Autonomy freedom to choose Self-Efficacy an inner sense of competence Relatedness a connectedness to others when self-determined, people experience a sense of freedom to do what is interesting, personally important, and vitalizing. www.psych.rochester.edu/SDT/theory.html

  12. STAGESOF READINESSTO CHANGE Prochaska & DiClemente Transtheoretical Model, 1983

  13. STAGESOF READINESSTO CHANGE Precontemplation: The individual does not expect to make any change in behavior within the next 6 months. At this stage, the individual is resistant to hearing or learning about health behavior change. Contemplation: The individual plans to make a behavior change within the next 6 months. This stage is characterized by ambivalence about smoking. Preparation: The individual anticipates making a behavior change within the next month. Individuals in this phase have made plans for taking action and intend to make a change. Action: The individual has made a significant change; this means that the individual has quit completely. Maintenance: The individual attempts to prevent relapse. Prochaska & DiClemente Transtheoretical Model, 1983

  14. READINESSTO CHANGE BEHAVIOR IMPORTANCE (Knowledge) READINESS CONFIDENCE (Skills)

  15. TOBACCO INTERVENTIONS Two Levels of Behavioral Counseling to Match Intervention to Client Stage-Readiness: Tobacco Recovery Behavioral Learn Coping Skills Elevate Confidence Embrace Lifestyle Change Always with Pharmacotherapy Tobacco Awareness Cognitive) Engagement Develop Interest Highlight Importance Advance Stage-Readiness

  16. TOBACCO AWARENESS FACILITATION 40% When to Use MI 40% 20% When to Use CBT (Tobacco Recovery Counseling) Norcross, J.C. Psychotherapy Relationships That Work, Seymour Fisher Memorial Workshop, State University of New York Upstate Medical Center, October 2005

  17. TOBACCO AWARENESS FACILITATION Matching Counselor Role to Stage Readiness Stage Readiness Pre-contemplation Role Nurturing Parent Objective recognize problem behavior develop willingness to change acquire skills Contemplation Socratic Teacher Preparation/Action Experienced Coach Maintenance Trusted Consultant prevent relapse Norcross, J.C. Psychotherapy Relationships That Work, Seymour Fisher Memorial Workshop, State University of New York Upstate Medical Center, October 2005

  18. TOBACCO AWARENESS FACILITATION Goals Methods Promote insight into tobacco use behavior Identify correlation to AOD Express a recovery-oriented message Promote ambivalence Elicit change talk Motivational Interviewing Narrative Therapy Psychoeducation (foster teachable moments)

  19. TOBACCO AWARENESS FACILITATION The more change talk that clients demonstrate, the more likely it is that they will move towards making a change Change Status Quo

  20. MOTIVATIONAL INTERVIEWING Motivational Interviewing was developed from the rather simple notion that the way clients are spoken to about changing addictive behavior affects their willingness to talk freely about why and how they might change. Stephen Rollnick, Addiction 2001; 96:1769-70 Motivational that works on facilitating and engaging intrinsic motivation within the client in order to change behavior. MI is a goal-oriented, client-centered counseling style for eliciting behavior change by helping clients to explore and resolve ambivalence. www.motivationalinterviewing.org

  21. MOTIVATIONAL INTERVIEWING 5 Principles of MI MI Skill Basic MI Method OARS Express empathy Develop discrepancy Avoid argumentation Roll with resistance Support self-efficacy Reflective Listening & Thinking Asking Clarifying Questions Resolving Ambivalence Enhancing Self-Motivational Statements Open-ended Questions Affirm Strengths Reflective Listening Summarize MI in Practice Building Motivation Talk less than your client Most common response should be a reflection Ask mostly open-ended questions Most Important Avoid getting ahead of your client s stage readiness Ask permission Listen Reflectively Affirm and Support Raise Concern Elicit Self-Motivational Statements Summarize www.motivationalinterviewing.org

  22. WHAT DOESA GREAT FACILITATOR DO? avoids taking sides (neutral position) demonstrates confidence and honesty (authenticity) is aware of the group mood and behavior of individuals demonstrates active and reflective listening asks questions that encourages client self-disclosure promotes peer to peer dialogue has a sense of humor can tolerate conflict within the group can summarize the discussion simply

  23. SUGGESTED FACILITATOR TOPICS The traditional use of tobacco use in the recovering community, i.e. coffee and cigarettes at 12-Step Meetings Share information on how cigarettes have been re-engineered to make them more addicting Highlight and thoroughly explore the role that tobacco plays within alcohol and drug use rituals Acknowledge how tobacco use may increase the potential for alcohol/drug relapse Conduct a group decisional balance exercise Elicit client experiences on emotional detachment

  24. TOBACCO AWARENESS FACILITATION FUNDAMENTALCLINICALOBJECTIVES Create a safe therapeutic environment to set the tone and direction of the discussion Approach the topic from the clients perspective, experiences, existing knowledge of chemical dependency and drug recovery Foster teachable moments Establish a group consensus Clearly summarize key points of the discussion

  25. TOBACCO AWARENESS FACILITATION To create a safe therapeutic environment to set the tone and direction of the discussion A client-centered approach to support autonomous motivation Set the Stage - provide a brief overview of the topic of discussion Emphasize to the group that their verbal contribution is valuable Ask the group for their permission to explore the topic

  26. TOBACCO AWARENESS FACILITATION Sample Dialogue Setting The Stage Good morning everyone. Today, I d like to explore some aspects of addiction and recovery that may be new to some of us. What you do with this information is totally up to you; nonetheless, it will be interesting to see if any of us can relate to the topic from personal experiences. So with your help, I d like explore how tobacco use may be a part of the use ritual of other substances. Does anyone in this room hit on a cigarette or a cigar while drinking or getting high? Is tobacco a part of your drug use ritual? [Ask for a show of raised hands and wait for a response.] I believe that you ll find this discussion helpful and I d like to share some current research on the topic. Is it OK to talk about this?

  27. TOBACCO AWARENESS FACILITATION To increase tobacco awareness by approaching the topic from the clients perspective, experiences, existing knowledge of chemical dependency and drug recovery So let s start by seeing if there is a connection for some of us to alcohol. When you re drinking, is a cigarette a part of the picture? Would anyone like to share your experiences? As clients disclose their personal experiences, use reflective listening responses and summarizing as much as possible. The objective is to sustain and enrich the dialogue keeping the center of attention on the clients, not turn the session into a question and answer process. After thoroughly exploring the associations of tobacco to alcohol, give equal time to marijuana, heroin, cocaine, etc.

  28. TOBACCO AWARENESS FACILITATION As clients verbally contribute to the session, explore the following: Was it sometimes or always a part of your use ritual? Would you hit on the cigarette before, during, or after hitting on the blunt? So it sounds like a cigarette was a major player in your drug use ritual. Can you explain why it was so important? What did it do for you that made it so important? The cigar would affect your high. Can you say more what do you mean? What would you do if you had a bag of dope, but didn t have a cigarette? Typically, you will experience a session with most clients acknowledging that tobacco use is central to their drug use ritual and indicative of addict thinking, feeling and behavior. As those conclusions are shared, it s helpful to amplify and inject humor into your reflective responses, keep the dialogue flowing, maintain the emotional energy, and repeatedly summarize client disclosure to reinforce the key points being shared.

  29. REFLECTIVE LISTENING Simple, Amplified and Double-Sided Reflection I always need to smoke a cigarette when I m getting high. I go through a whole pack when drinking or drugging and totally panic when I m down to my last cigarette or run out. Content Reflection There is a strong association between your drug of choice and tobacco use. Feeling Reflection You get anxious when you run out of cigarettes. Meaning Reflection (12-Step Reference, Amplified) So it sounds like you re powerless over tobacco.

  30. FINAL THOUGHTS JUMPONIN, THEWATERISFINE! The more often you facilitate a tobacco awareness session: the more narratives you will hear and can reference in future sessions the better you become in being able to reframe language for greatest impact the more will learn about the topic from a street perspective the more depth to client disclosure will be presented Don t be afraid to say I don t know, I ll look into it! Have fun!

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