Sphere PR Agency Overview - Delivering Outstanding Results Since 2005

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Sphere PR is a boutique technology specialist PR agency established in 2005, with a focus on corporate communications, media relations, content creation, and more. With a small but experienced team, Sphere PR has a strong reputation for delivering outstanding results for clients across Australia, New Zealand, Singapore, and Hong Kong. Led by Louise Roberts, the agency offers customized services to enhance clients' sphere of influence.


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  1. Sphere PR Credentials October 2021

  2. A bit about us. A bit about us

  3. Agency Overview We are a boutique technology specialist PR agency established in 2005 with a reputation for our ability to deliver outstanding results. We have four team members and eight clients and have deliberately remained small to offer the type of individual service our clients want with full access to our leadership team. Our team of account director level and above experienced consultants have excellent media relationships, including technology, business and many vertical sectors relevant to your clients. We are based in Sydney where most of the key media are, but our reach is Australia, New Zealand, Singapore and Hong Kong and other parts of APAC via our partners. Our goal is to widen your sphere of influence beyond your comfort zone.

  4. Agency Capabilities 1. Corporate communications & strategic counsel Media relations Media & PR training Content creation & storytelling Executive profiling Analyst relations 7. 8. 9. 10. Product launches 11. Event support and management 12. Corporate and product awards Crisis communications Social media strategy SEO (through partners) 2. 3. 4. 5. 6.

  5. Our leadership team Louise Roberts, Managing Director - 28 years in PR 16 years with Sphere PR, 10 years freelance AD with Einsteinz Communications, AD for Spectrum Communications, PR Director at Insight Marketing & Communications (Chime Communications), Brodeur (Omnicom), Nina Gardiner & Associates (Burson Marstellar) and BT. Worked with IBM, Cisco, HP, Dynabook, Intel, Siemens, Fujitsu, Hitachi Data Systems, Symantec, Dynabook, Yubico, Paessler, SYSPRO, Secureworks, RingCentral, Certus, MOVUS, Denver, Oakton and SEMrush. Sonia Morris, Senior Account Director 24 years in media/PR with tech agencies Sphere PR, Lewis Global Communications, Hill & Knowlton / H&K Strategies, and PPR for clients: Paessler, Dynabook, Secureworks, Yubico, SEMrush, RingCentral, Yubico, Denver, SYSPRO, MOVUS, Tuned Global, PayPal, Western Union, eBay, Qlik, Equinix, Porsche, Etihad Airways, Emirates Airline, Airbnb, Amobee and Nikon

  6. Current Clients SecureWorks - Endpoint Security Threat Detection | Carahsoft A picture containing clipart Description automatically generated A picture containing drawing Description automatically generated Logo Description automatically generated

  7. Previous Clients A close up of a logo Description automatically generated

  8. Yubico Testimonial Geoff Schomburgk, Vice President, Asia Pacific, Yubico Louise, Sonia and the team at Sphere PR are fantastic to work with, consistently professional and always proactive. Through their work, we have raised awareness of our cybersecurity products and solutions and reached a much bigger and wider audience. A pleasure to work with.

  9. NetScout Testimonial Kevin Whalen, Director of Corporate Communications, Arbor Networks & NetScout Hiring a PR agency located more than 10,500 miles from corporate headquarters is a daunting task. Imagine my relief to have found an amazing partner for more than a dozen years. Sphere PR, Louise, and her team were that partner. They always provided excellent advice and counsel, on the market, and on the news value of what we had to say. Sphere PR quickly became a member of our team as if they were located down the hall. Could not ask for a better partner.

  10. SEMrush Testimonial Marina Nikolaeva, Head of PR at SEMrush I worked with Sphere PR for more than 3 years and it was definitely the best client-agency experience I ve had. Complete understanding of the brand values, image and messages we deliver makes me place 100% trust in the agency and the actions it takes PR-wise. I know that I can always get reasonable advice and that the strategy will be brought to life in the best way possible. I wish all other agencies in the market would share the same attitude, professional approach and strategic thinking as Sphere PR.

  11. SYSPRO Testimonial Laynie Kelly, ANZ Marketing Director, SYSPRO A highly professional PR team that you can collaborate with easily, are flexible and agile in thinking and open to new ideas and challenging the norm.

  12. THANK YOU Key Facts about Sphere PR Sphere Public Relations Pty Ltd Founded: 2005 Managing Director: Louise Roberts Clients: 6 Team: 5 Address: Suite 3, Level 27, Suite 703, Level 7, The Trust Building, 155 King Street, Sydney, NSW, 2000 Phone: 02 8065 0304 / 0405 579633 Website: Spherepr.com.au Email: louise@spherepr.com.au

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