Engaging Students in Tax Education for Start-Up Business Success

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Exploring ways to make tax education more engaging for students is crucial for understanding its importance in start-up business success. Addressing challenges such as students finding tax content boring or difficult, instructors can enhance engagement by portraying passion, relatability, and incorporating real-world examples in teaching. Concrete ideas like discussing different tax types, practical exercises like completing a W-2 form, and exploring stock compensation packages can make tax education more relevant and interesting for students.


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  1. Teaching and Increasing Student Interest in Tax Does Accounting Matter for (Start-Up) Business Success? Brian Miller, Brian Williams, and Teri Yohn September 2017 Bridget Stomberg 2020 ATA/KPMG Doctoral Consortium INDIANA UNIVERSITY - BLOOMINGTON

  2. Agenda (Potential) challenges of teaching tax And effective solutions! What I did on my summer vacation

  3. This course was too taxing. Pun intended. - Helpful student

  4. Potential Challenges 1. Almost everyone hates tax! Boring Difficult Irrelevant

  5. But dont take my word for it Professor tried her best to teach a difficult, dry, and overall unappealingsubject Tax in general seems like a lot of arbitrary rules; I am not a huge fan of arbitrary rules [Professor] talked too loud sometimes but I think that was to keep us awake during boringtopics

  6. What you can do Tell them you LOVE it and why Students [are] engaged by instructors who seemed passionate about the content they were teaching (Hanson et al. 2010 College Teaching)

  7. What you can do Concrete ideas Be enthusiastic! I have never seen anyone get so excited about deferred taxes at 8 am

  8. What you can do Tell them you LOVE tax and why Students [are] engaged by instructors who seemed passionate about the content they were teaching (Hanson et al. 2010 College Teaching) Relate it to their lives in tangible ways Active learning looks beyond graduation to wider career and social settings (Philips and Trainor 2014 ASBBS Proceedings)

  9. What you can do Concrete ideas Talk about different types of tax Complete a W-2 to understand take-home pay Evaluate and select among stock compensation packages

  10. What you can do Concrete ideas Analyze candidates tax proposals who are winners and losers Critique existing tax policies Create their own tax systems

  11. Potential Challenges 2. Students love technology and social interactions! Most tax classes are lecture-focused . And students work individually to solve problems (HW, tests, etc.)

  12. But dont take my word for it College students spend more time each week texting than studying; they rarely read books (Hanson et al. 2010) Nobody wants to read the chapter before hand. Make pre recorded lecture videos Consider making some short 5-10 minute videos I enjoy being able to do groupwork Groupassignments are more enjoyable than individual work

  13. What you can do Incorporate technology whenever you can People learn better when they are actively engaged in an activity than when they passively listen to an instructor talk. The human brain can t focus for long when it s in a passive state (Nilson 2016)

  14. What you can do Concrete ideas Record video lectures Incorporate electronic discussion boards Embrace tech in class (laptops, clickers)

  15. What you can do Incorporate technology whenever you can People learn better when they are actively engaged in an activity than when they passively listen to an instructor talk. The human brain can t focus for long when it s in a passive state (Nilson 2016) Allow for social interaction People learn in interaction with others when they are constructing knowledge together (Nilson 2016; Stage et al. 1999)

  16. What you can do Concrete ideas Incorporate team-based assignments and projects Assign role-play (IRS v. taxpayer; tax advisor + client) Set them up for success by modeling good team-based dynamics Allow them to evaluate each other

  17. What I did on my summer vacation I flipped the classroom!

  18. What I did on my summer vacation

  19. What I did on my summer vaction Element Benefit 1st exposure; embracing technology; flexibility; can be reviewed later Pre-recorded lectures 2nd exposure; low-risk accountability; immediate feedback Pre-quizzes 3rd exposure; incorporates group work; active learning In-class assignments 4th exposure; accountability; continued feedback Post-quizzes 5th exposure; continued feedback Review quizzes 6th exposure; group work; higher-level learning Group projects

  20. But dont take my word for it Love the way to learn. We can watch the videos again and again at any time. I enjoy the fact that the lectures can be viewed on my own time but the quizzes help me understandwhat I need to work on. I have a much better understanding of the material I made more meaningful connections with the course material. The course was great in facilitating student learning The in class assignments were very engaging and helped me to better understand the concept. The projects allow us to better connect all the knowledge

  21. Wear more purple. - Helpful student

  22. THANK YOU!

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