January 2024 TV Viewing Trends and Top Programmes
In January 2024, TV viewing statistics revealed insights into viewer habits and preferences. The month witnessed notable programmes and viewership numbers across ITV1, Channel 4, and Channel 5. Top programmes included "Mr. Bates vs. The Post Office," "24 Hours in Police Custody," and "Finders Keepers," attracting millions of viewers. The report also highlighted audience reach, total TV viewed, and commercial TV watched per day, providing a comprehensive overview of the television landscape in January 2024.
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January 2024 Monthly TV viewing report Camouflage , Barclaycard
January linear TV facts & figures Total TV weekly reach % Total TV viewed per day Commercial TV viewed per day Impacts Individuals 78.5 59.1bn 2h 31m 1h 39m 81.2 57.0bn 2h 52m 1h 53m Adults 80.9 23.3bn 2h 21m 1h 26m ABC1 adults 62.0 4.2bn 46m 32m 16-34 80.3 25.7bn 2h 45m 1h 48m Men 81.9 31.3bn 2h 58m 1h 57m Women Housepersons with children 79.6 4.1bn 1h 35m 1h 3m Sources: Barb January 2024, industry standard TV viewing in-home on a TV set. Reach 3min+. 30 equivalent impacts.
Some notable TV moments in January On 3 January, Sky Sports aired the PDC World Championship Darts to an average audience of 1.32m on TV set and 122k on device. On 9 January, Channel 4 aired 24 Hours in Police Custody to an average audience of 3.41m on TV set and 200k on device. On 17 January, Channel 5 Finders Keeps aired to an average audience of 2.15m. On 4 January, ITV1 aired the finale of Mr Bates vs The Post Office to a live audience of 2.84m, time-shifted audience of 5.54m, and a pre- broadcast audience of 1.93m. Source: Barb, January 2024, individuals. Average audience figures, TV set and devices viewing 1-7 days (includes pre-broadcast figures, if applicable). Coronation figure from Barb publication.
Top 5 ITV1 programmes - Mr Bates vs The Post Office (4 January) 10.32 million viewers - Vera (7 January) 6.85 million viewers - Trigger Point (28 January) 6.37 million viewers - After The Flood (31 January) 6.15 million viewers - The Masked Singer (6 January) 5.19 million viewers Trigger Point , ITV1 Source: Barb, January 2024, individuals. Average audience figures, TV set and devices viewing 1-7 days (includes pre-broadcast figures, if applicable)
Top 5 Channel 4 programmes - 24 Hours In Police Custody (9 January) 3.61 million viewers - The Great British Bake Off: Festive Specials (1 January) 2.85 million viewers The Great British Bake Off: Festive Specials , Channel 4 - The Great Pottery Throw Down (28 January) 2.45 million viewers - Gogglebox (1 January) 2.45 million viewers - To Catch a Copper (29 January) 2.21 million viewers Source: Barb, January 2024, individuals. Average audience figures, TV set and devices viewing 1-7 days (includes pre-broadcast figures, if applicable)
Top 5 Channel 5 programmes - Finders Keepers (17 January) 2.15 million viewers - Madame Blanc (4 January) 2.07 million viewers - Air Fryers: Do You Know What You're Missing? (17 January) 1.61 million viewers Ben Fogle: New Lives in the Wild , Channel 5 - Ben Fogle: New Lives in the Wild (30 January) 1.55 million viewers - Dogs Behaving (Very) Badly (30 January) 1.46 million viewers Source: Barb, January 2024, individuals. Average audience figures, TV set and devices viewing 1-7 days (includes pre-broadcast figures, if applicable)
Top 5 commercial non-PSB* programmes (non-sport) - Love Island All Stars, ITV2 (16 January) 2.39 million viewers - Vera, ITV3 (2 January) 1.08 million viewers - True Detective, Sky Atlantic (28 January) 0.73 million viewers - Harry Potter and the Chamber of Secrets, ITV2 (6 January) 0.67 million viewers True Detective , Sky Atlantic - Harry Potter and the Deathly Hallows: Part Two, ITV2 (13 January) 0.67 million viewers Source: Barb, January 2024, individuals. Average audience figures, TV set and devices viewing 1-7 days (includes pre-broadcast figures, if applicable)
Top commercial programmes with largest proportion of device viewing Total audience 2.03m 1.44m 3.61m 4.32m 2.21m TV Set Viewing Device Viewing 100% 4.8% 5.2% 5.5% 8.5% PROPORTION OF VIEWING 90% 26.3% 80% 70% 60% 50% 95.2% 94.8% 94.5% 91.5% 40% 73.7% 30% 20% 10% 0% LOVE ISLAND ALL STARS, ITV2 (30 JAN) PDC WORLD CHAMPIONSHIP DARTS, SKY SPORTS MAIN EVENT (3 JAN) 24 HOURS IN POLICE CUSTODY, CH4 (9 JAN) AFTER THE FLOOD, ITV1 (24 JAN) TO CATCH A COPPER, CH4 (29 JAN) Source: Barb, January 2024, individuals. Average audience figures, TV set and devices viewing up to 7 days post-broadcast. Based on programmes with 1 million+ total TV viewers
Top commercial programmes with largest proportion of pre- broadcast boxset BVOD viewing Total audience 6.15m 1.67m 10.32m 1.14m 1.28m Pre-broadcast Live Time-shifted (post 1-7 days) 100% PROPORTION OF VIEWING 90% 28.3% 29.7% 31.9% 38.8% 80% 53.7% 70% 60% 25.4% 50% 31.9% 53.7% 49.9% 40% 27.5% 30% 46.4% 20% 29.3% 16.5% 10% 18.8% 18.2% 0% AFTER THE FLOOD, ITV1 (31 JAN) TRUELOVE, CH4 (18 JAN) MR BATES VS THE POST OFFICE, ITV1 (4 JAN) FIRST DATES, CH4 (16 JAN) JOHNNY VEGAS: CARRY ON GLAMPING, CH4 (31 JAN) Source: Barb, January 2024, individuals. Average audience figures, TV set and devices viewing up to 7 days post-broadcast. Based on programmes with 1 million+ total TV viewers
Key new to linear TV advertisers in January - The Gym Kitchen As part of Channel 4 s Black In Business initiative The Gym Kitchen launched its first ever TV advert. - Holidaybest.com Travel site Holidaybest.com launched its first ever TV campaign. - Carly Car app Carly debuted its first ever TV advert showcasing its car diagnostics services. The Gym Kitchen
