December 2023 Monthly TV Viewing Report Highlights
December 2023 saw significant TV moments and top-rated programs across channels such as ITV1, Channel 4, and Channel 5. Notable shows like "Mog's Christmas," "I'm a Celebrity...Get Me Out of Here!," and "All Creatures Great and Small Christmas Special" drew millions of viewers. The report also details audience numbers and viewing trends for various demographics during the month.
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December 2023 Monthly TV viewing report TUI , Livin la Vida Loca
December linear TV facts & figures Total TV weekly reach % Total TV viewed per day Commercial TV viewed per day Impacts Individuals 80.9 63.3bn 2h 35m 1h 45m 83.2 60.6bn 2h 55m 1h 58m Adults 82.2 24.5bn 2h 21m 1h 28m ABC1 adults 66.3 5.0bn 53m 38m 16-34 82.2 27.4bn 2h 47m 1h 53m Men 84.2 33.3bn 3h 2m 2h 2m Women Housepersons with children 81.1 5.2bn 1h 50m 1h 18m Sources: Barb December 2023, industry standard TV viewing in-home on a TV set. Reach 3min+. 30 equivalent impacts.
Some notable TV moments in December On 24 December, Channel 4 aired the family animation Mog s Christmas to an average audience of 1.5m. On 21 December, Channel 5 aired the All Creatures Great and Small Christmas special to an average audience of 3.78m. On 17 December, Sky Sports aired Liverpool v Man Utd to an average audience of 1.37m on TV set and 93k on device. On 3 December, ITV1 aired the finale of Three Little Birds to a live audience of 1.11m, time-shifted audience of 530k, and a pre-broadcast audience of 616k. Source: Barb, December 2023, individuals. Average audience figures, TV set and devices viewing 1-7 days (includes pre-broadcast figures, if applicable). Coronation figure from Barb publication.
Top 5 ITV1 programmes - I'm a Celebrity... Get Me Out of Here! (10 December) 8.43 million viewers - Vera (26 December) 5.71 million viewers - Coronation Street (27 December) 4.92 million viewers I m a Celebrity Get Me Out of Here , ITV1 - The 1% Club (25 December) 4.78 million viewers - The Masked Singer (30 December) 4.55 million viewers Source: Barb, December 2023, individuals. Average audience figures, TV set and devices viewing 1-7 days (includes pre-broadcast figures, if applicable)
Top 5 Channel 4 programmes - Mog s Christmas (24 December) 3.24 million viewers - Big Fat Quiz (26 December) 3.18 million viewers - Gogglebox (1 December) 3.08 million viewers - The Great British Bake Off: Festive Specials (24 December) 2.59 million viewers - The Couple Next Door (14 December) 2.47 million viewers Big Fat Quiz , Channel 4 Source: Barb, December 2023, individuals. Average audience figures, TV set and devices viewing 1-7 days (includes pre-broadcast figures, if applicable)
Top 5 Channel 5 programmes - All Creatures Great and Small (21 December) 3.71 million viewers - Madame Blanc (22 December) 2.07 million viewers - All Creatures Great & Small: Yorkshire Vet Special (21 December) 2.03 million viewers - Only Fools and Horses: Greatest Christmas Moments (24 December) 1.84 million viewers Madame Blanc , Channel 5 - Air Fryers: Christmas Made Easy (10 December) 1.80 million viewers Source: Barb, December 2023, individuals. Average audience figures, TV set and devices viewing 1-7 days (includes pre-broadcast figures, if applicable)
Top 5 commercial non-PSB* programmes (non-sport) - The Heist Before Christmas, Sky Max (23 December) 0.92 million viewers - The Super Mario Bros. Movie, Sky Cinema Premiere (25 December) 0.92 million viewers - Sister Boniface Mysteries: The Star of the Orient, Drama (19 December) 0.89 million viewers - Made in Chelsea: Sydney, E4 (18 December) 0.71 million viewers Made in Chelsea: Sydney , E4 - Made in Chelsea, E4 (11 December) 0.68 million viewers Source: Barb, December 2023, individuals. Average audience figures, TV set and devices viewing 1-7 days (includes pre-broadcast figures, if applicable)
Top commercial programmes with largest proportion of device viewing Total audience 2.45m 1.47m 1.18m 2.34m 7.32m TV Set Viewing Device Viewing 100% 3.8% 4.2% 6.2% 6.3% 6.6% PROPORTION OF VIEWING 90% 80% 70% 60% 50% 96.2% 95.8% 93.8% 93.7% 93.4% 40% 30% 20% 10% 0% THE COUPLE NEXT DOOR, CH4 (13 DEC) LIVERPOOL V MAN UTD, SKY SPORTS MAIN EVENT (17 DEC) LIVERPOOL V ARSENAL, SKY SPORTS MAIN EVENT (23 DEC) 24 HOURS IN POLICE CUSTODY, CH4 (10 DEC) I'M A CELEBRITY GET ME OUT OF HERE, ITV1 (6 DEC) Source: Barb, December 2023, individuals. Average audience figures, TV set and devices viewing up to 7 days post-broadcast. Based on programmes with 1 million+ total TV viewers
Top commercial programmes with largest proportion of pre- broadcast boxset BVOD viewing Total audience 2.47m 2.25m 1.18m 1.09m 2.14m Pre-broadcast Live Time-shifted (post 1-7 days) 100% PROPORTION OF VIEWING 90% 20.3% 23.4% 23.5% 36.8% 37.2% 80% 70% 19.8% 60% 49.1% 50% 68.4% 40% 53.5% 56.7% 30% 56.8% 20% 27.3% 10% 11.3% 6.5% 9.3% 0% THE COUPLE NEXT DOOR, CH4 (14 DEC) THREE LITTLE BIRDS, ITV1 (3 DEC) JAMIE'S CHRISTMAS SHORTCUTS, CH4 (18 DEC) CONCORDE: THE RACE FOR SUPERSONIC, CH4 (2 DEC) VANISHING ACT, ITV1 (20 DEC) Source: Barb, December 2023, individuals. Average audience figures, TV set and devices viewing up to 7 days post-broadcast. Based on programmes with 1 million+ total TV viewers
Key new to linear TV advertisers in December - BYD Car manufacturer BYD launched its first-ever TV ad in the UK showcasing its new electric sports saloon car. - TravelSupermarket Travel site TravelSupermarket launched its first integrated above-the- line campaign in over five years. - The Body Coach Joe Wicks fitness app debuted its first-ever TV ad encouraging the nation to transform their lives. Bus , TravelSupermarket
