Competitive Value Train Analysis for International Trade Challenge

Explore the challenge of growing together in the Americas through digitalization for international trade by presenting a Competitive Value Train and identifying associated firms. Utilize digital tools to map out the customer journey effectively and ensure all required information is included. Follow the steps to construct the Competitive Value Train and submit your work by the specified date.

• Challenge
• International Trade
• Digitalization
• Value Train
• Customer Journey

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1. CHALLENGE GROWING TOGETHER IN THE AMERICAS DIGITALISATION FOR INTERNATIONAL TRADE CHALLENGE

2. INSTRUCTIONS For this challenge you have to present a Competitive Value Train and the identification of the associated firms. The Competitive Value Train templates can be found on the following pages. While it is not necessary to use these templates, it is expected that all required information is included, regardless of the format used. Some digital tools that can help you build the customer journey are: Lucidchart Mural Miro Sketch Adobe XD Figma We recommend that you choose whatever tool you are comfortable with. Don't spend a lot of time learning how to use very complex tools. Before you start, check the restrictions of each tool (some may require payment for certain functionalities).

3. Competitive Value Train Asymmetric competitors Asymmetric competitors Asymmetric competitors Product / Servicie Value Exchange Bidirectional Originator Producer Distributor Consumer Product / Servicie Product / Servicie Symmetric competitors Symmetric competitors Symmetric competitors

4. How to map the competitive value train analysis? Dont forget the following step to construct the competitive value train! 1 5 Define the scope Define the focal firm 2 3 4 6 7 8 Define the final consumer Define the value exchange Define symmetric competidors Define the last firm Define asymmetric competitors Define the prior firms

5. Example Competitive Value Train for the producto HBO Max HBO Max(Servicio Directo) Netflix Cable televisi n services Entretainment catalog Series, movies and premiere David Crane, Sam Levinson Television audience HBO Claro Money for subscription Data: preferences of the consumer Royalties to artists Consumer Originator Producer Distributor Other cable television provider Independent directors Movistar, ETB, Tigo

6. Competitive Value Train Template Originator Producer Distributor Consumer

7. INSTRUCTIONS Date of submission: Monday, April 22 One of the group members must upload the file to the ConnectAmericas Academy at the following path: ConnectAmericas Academy - Topic 2 User Experience Class4 tools Transformation - Individual Challenge You can upload files in PDF, Powerpoint, Word, Excel, Images (PNG, JPG), among others. If you develop the exercise in an online tool, you can upload the document with the associated link. Make sure that these links are public, i.e. that they can be viewed by people outside your organisation. Please ensure that the file is readable as it can only be uploaded to the Academy once.