Washington State Department of Social & Health Services - 2013 Prevention Redesign Initiative Community Survey

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The Washington State Department of Social & Health Services conducted the 2013 Prevention Redesign Initiative Community Survey to gather data on adult beliefs about youth substance use, community norms, law enforcement effectiveness, and more. The survey aimed to provide insights for needs assessment and baseline data for environmental strategies focusing on adult attitudes and social norms. Various guidelines and options for implementing the survey were also outlined to ensure representativeness and quality of responses.


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  1. 2013 Prevention Redesign Initiative Community Survey PRI PRI Community Survey Fall 2013 1 Washington State Department of Social & Health Services Division of Behavioral Health and Recovery

  2. 2013 Prevention Redesign Initiative Community Survey PRI Goals for the PRI Community Survey Provide data for needs assessment What do adults believe about youth substance use? What are the biggest problems? What is the role and effectiveness of law enforcement? What are adult perceptions of the community s norms? 2 Washington State Department of Social & Health Services Division of Behavioral Health and Recovery

  3. 2013 Prevention Redesign Initiative Community Survey PRI Goals for the PRI Community Survey, cont. Collect baseline data for environmental strategies that target adult attitudes. Social marketing Counter advertising or other targeted communication strategies Social Norms Marketing Law enforcement effectiveness, awareness, public support, etc. 3 Washington State Department of Social & Health Services Division of Behavioral Health and Recovery

  4. 2013 Prevention Redesign Initiative Community Survey PRI Changes for Fall 2013 Survey has been revised Timing: September to December But don t take the whole time! We will find a way to allow contact information 4 Washington State Department of Social & Health Services Division of Behavioral Health and Recovery

  5. 2013 Prevention Redesign Initiative Community Survey PRI Guidelines Options for implementing the survey: 1. Survey Monkey we will send out a unique link for each site to use on-line; survey as is 2. Your own software send DBHR a dataset with only PRI questions 3. Use paper version enter data by hand into Survey Monkey 5 Washington State Department of Social & Health Services Division of Behavioral Health and Recovery

  6. 2013 Prevention Redesign Initiative Community Survey PRI Guidelines, cont. Representativeness (who, and how many?) 1. Target: 250-350 respondents 2. Demographic profile of respondents matches your community 3. Use a variety of recruiting strategies 6 Washington State Department of Social & Health Services Division of Behavioral Health and Recovery

  7. 2013 Prevention Redesign Initiative Community Survey PRI Recruiting Strategy Brainstorm!!! Representativeness (who, and how many?) 1. Target: 250-350 respondents 2. Demographic profile of respondents matches your community 3. Use a variety of recruiting strategies 7 Washington State Department of Social & Health Services Division of Behavioral Health and Recovery

  8. 2013 Prevention Redesign Initiative Community Survey PRI Tips from Megan and Andi Omak PRI 1) Difficult to get men to complete surveys. 2) Helpful to use a variety of venues for survey collection. Examples we used (or tried to use): Wal-Mart parking lot on a Saturday City sponsored events (not just prevention related events); E-mail blast from the school to parents, with Survey Monkey link; Include in utility bills (we were not able to do this because our City contracts their utility billing out to third party... but we tried); 8 Washington State Department of Social & Health Services Division of Behavioral Health and Recovery

  9. 2013 Prevention Redesign Initiative Community Survey PRI Tips from Megan and Andi Omak PRI, cont. E-mail blast to County employees; requested large employers HR departmentS to send the Murvey Monkey link to all of their employees; Post Survey Monkey link on Facebook -- ask "friends" to share with their friends; Host free movie nights at local schools and request adults attending complete the survey upon their arrival. 3) When offering pen/paper surveys during community events or at shopping center parking lots, consider having a raffle for small prize ($20 gift card, etc)... a completed survey produces a ticket into the raffle OTHER IDEAS??????????????????? 9 Washington State Department of Social & Health Services Division of Behavioral Health and Recovery

  10. 2013 Prevention Redesign Initiative Community Survey Sample Size PRI 600 Sample Size by Site 500 A total of 5,931 surveys have been collected from 28 communities. Sample size by site ranges from 67 to 579. 400 300 Recommended minimum sample size = 200 200 100 0 NOTES: Sample sizes of the English version and the Spanish version are combined. 10 Washington State Department of Social & Health Services Division of Behavioral Health and Recovery

  11. 2013 Prevention Redesign Initiative Community Survey Respondent Gender PRI 100% All sites surveyed more women than men, with a range of 59% up to 82%. 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% NOTES: Surveys completed in English and Spanish are combined. 11 Washington State Department of Social & Health Services Division of Behavioral Health and Recovery

  12. 2013 Prevention Redesign Initiative Community Survey PRI Racial and Ethnic Diversity Native American African American White/Caucasian respondents account for over 75% of the sample. Other 4% 5% 1% Seven sites had a significant number (10%+) of Hispanic respondents. Hispanic/ Latino 15% Most of the Native Americans surveyed were in two sites. White/Caucasian 76% Only one site has a significant number of African American respondents NOTES: Other race/ethnicity includes Asian, Native Hawaiian or other Pacific Islander, and those answered other race/ethnicity . Results from SE Seattle are not included in this analysis , due to differences in the question. 12 Washington State Department of Social & Health Services Division of Behavioral Health and Recovery

  13. 2013 Prevention Redesign Initiative Community Survey Respondent Age and Education PRI Almost half of the respondents have college degrees About two thirds of the respondents are between 35 and 64 years of age Age 18-24 7% Less than HS 7% Age 65+ 10% Post graduate 21% Age 25-34 18% HS graduates 18% Age 45-64 38% College graduates 25% Age 35-44 27% Some college 29% NOTES: Surveys completed in English and Spanish are combined. 13 Washington State Department of Social & Health Services Division of Behavioral Health and Recovery

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