Understanding Marketing in the Business World
Marketing involves promoting and selling products or services through activities like market research and advertising. It encompasses creating a mission statement, establishing brand identity, connecting with other teams, and engaging in community outreach. The importance of marketing lies in building a strong image, attracting sponsors, and fostering alliances within the business community. Education, team awareness, sponsor engagement, alliance selection, and advertising are key reasons why marketing is crucial in the First Robotics Competition.
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Presentation Transcript
WHAT IS MARKETING? MAR KET ING M RKITING/ NOUN 1.THE ACTION OR BUSINESS OF PROMOTING AND SELLING PRODUCTS OR SERVICES, INCLUDING MARKET RESEARCH AND ADVERTISING.
KNOW WHO YOU ARE START WITH A MISSION STATEMENT GET TOGETHER DISCUSS WHAT YOU WANT TO DO INCLUDE VALUES, INSPIRATION, BE REAL AND SPECIFIC. BE SHORT, SWEET AND TO THE POINT .
CREATE YOUR IDENTITY YOUR BRAND LOGO GUIDELINES PANTONE COLORS FONTS PRINT AND MERCHANDISE TAGLINES RESOURCES AVAILABLE TO TEAM SOFTWARE TALENTS MAINTAINING CONTROL OF YOUR IMAGE FIRST BRANDING GUIDELINES (WWW.FIRSTINSPIRES.ORG/BRAND)
WHY IS IMAGE / BRAND IMPORTANT? KNOW WHO YOU ARE SO OTHERS WILL KNOW WHO YOU ARE. MARKETING WITHIN THE FIRST COMMUNITY MARKETING TO JUDGES MARKETING TO OTHER TEAMS MARKETING OUTSIDE THE FIRST COMMUNITY SPONSORS MEDIA COMMUNITY
INSIDE FIRST MARKETING TO JUDGES JUDGES PACKET PIT DESIGN PRESENTATION BOARDS, PICTURES, AND BROCHURES MARKETING TO TEAMS PIT SCOUTING - ALLIANCE SELECTION FIRST COMMUNITY CHIEF DELPHI OFF SEASONS OUTREACH
CONNECTING WITH OTHER TEAMS ROBOT CARDS PINS/BUTTONS GIVEAWAYS (CLAPPERS, PENS, BALLS, BANDANAS) PEER AWARDS OFFERING ASSISTANCE TO OTHER TEAMS AND DEVELOPING RELATIONSHIPS (AT COMPETITIONS) #FRIENDSWITHROBOTS WORKSHOPS AND SEMINARS (LIKE THIS) OFF-SEASONS MENTORING YEAR AROUND (FRC, FTC OR FLL)
MARKETING OUTSIDE FIRST Community Outreach Girl Scouts/Boy Scouts Libraries Science Centers Community Service Schools Local Media Press Releases Sponsors Newsletters Updates Thank You s
WHY DO WE MARKET IN FIRST ROBOTICS COMPETITION ? - EDUCATION - TEAM AWARENESS - POTENTIAL SPONSORS - ALLIANCE PICK - ADVERTISING
EDUCATION THE LEARNING CURVE TO THE GENERAL PUBLIC IS VERY STEEP FOR INSPRIATION AND REGOGNITIONOF SCIENCE AND TECHNOLOGY IS IT LIKE BATTLE BOTS? SO YOU JUST BUILD ROBOTS
TEAM AWARENESS IS IT IMPORTANT? HOW DO WE DO IT? KNOWLEDGE BRANDING
KNOWLEDGE WHO ARE WE? WE HAVE TO TELL THEM WE HAVE TO SHOW THEM WE HAVE TO TELL THEM AGAIN WE HAVE TO SHOW THEM AGAIN WHOLESALE VS. RETAIL PICTURES, VIDEOS, DEMOSTRATIONS
Its Not Just About the Robot What are we doing besides building a robot?
BRANDING ITS WHO WE ARE? FOUR KEY ELEMENTS TEAM NAME TEAM NUMBER TEAM COLOR TEAM LOGO
TEAM NAME THIS IS YOUR BRAND HOW OTHER TEAMS AND THE COMMUNITY IDENTIFY YOU DOES NOT HAVE TO BE THE SCHOOL TEAM NAME -EXAMPLES DOES NOT HAVE TO INCLUDE: ROBOTICS, ROBOTS, BOTS BUT NERDY IS GOOD
TEAM NUMBER YOUR TEAM S OFFICIAL IDENTITY WITH FIRST IT NEVER CHANGES EVERYONE ON THE TEAM NEEDS TO KNOW THIS. PUT THE NUMBER EVERYWHERE -EVEN SHAVED INTO THE BACK OF THEIR HEAD
TEAM COLOR LAND ON A COLOR STICK WITH IT USE IT ON THE ROBOT, IN THE PITS, ANYWHERE AND EVERYWHERE EVENBANDANAS SOME TEAMS HAVE MATCHING SHOES
TEAM LOGO NOT TOO COMPLEX. SHOULD TRANSLATE WELL INTO A VARIETY OF FORMATS NEEDS TO HAVE STAYING POWER
YOUR IDENTITY YOUR BRAND ONCE YOU HAVE IT LIVE IT, LOVE IT. IT CAN (AND SHOULD) GROW OVER TIME SMALL CHANGES ARE OKAY ADDING A SUB-BRAND CAN BE DONE, BUT BE CAREFUL.
HOW DOES IT HELP THE TEAM ? STRONG BRAND ID LEADS TO RECOGNITION, COULD LEAD TO SPONSORSHIPS. MAKING SURE OTHER TEAMS KNOW YOU HELPS IN ALLIANCE SELECTION
THERE CAN BE SO MUCH MORE PUBLICITY NEWSLETTERS, PRESS RELEASES, EVENTS, INTERVIEWS SOCIAL MEDIA SO MANY CHOICES? REMEMBER THE AUDIENCE.
RESOURCES FIRST WEBSITE SO MANY RESOURCES HTTP://WWW.FIRSTINSPIRES.ORG/RESOURCE-LIBRARY CHIEF DELPHI MORE THAN THE FORUMS, LOOK FOR CD-MEDIA FIND A TEAM YOU ADMIRE, ASK THEM LEARN FROM THEM, VISIT THEIR WEBSITE
MORE THAN JUST MARKETING MARKETING TEAM CAN ALSO BE: -BUSINESS TEAM -AWARDS / CHAIRMAN S TEAM -SCOUTING TEAM -FUNDRAISING TEAM DON T TAKE ON MORE THAT YOU CAN HANDLE YOU DON T HAVE TO DO ITALL.
