Understanding Different Types of Logos and Their Impact on Branding

Logos play a crucial role in representing a company's values and creating brand recognition. This article explores the significance of well-designed logos, how they appear on products and marketing materials, and the emotional impact they have on consumers. It also delves into five main types of logos, including symbol logos and wordmarks, with examples from renowned brands like Apple and Facebook.

• Logos
• Branding
• Symbol Logos
• Wordmarks
• Design

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1. Types of Logos There are different types of logos.

2. About Me If you wish to know more about or contact me here are some options for you. Email: www.wrsdesign.com Website: http://wrsdesign.com YouTube: https://www.youtube.com/channel/UCMYDyO-u720yXvX9g8MMyVg/videos Blog: https://wrscreate.wordpress.com/

3. a logo is the visual representation of a company or brand s values, beliefs and functions. The Well Designed Logo A well-designed logo can create loyal followers through simplicity and memorability. When designing your logo, you need to make sure it will represent the business the right way.

4. How the logo will look on products. How it will appear on advertising and marketing materials. There are many considerations How it will tie your other branding collateral together. The thoughts and emotions someone feels when they see your logo. Certain colors, shapes, styles and words all trigger emotional responses which will translate into an emotional response to your business.

5. There are a 5 different types of logo marks you could create. In this presentation I will briefly explain the 5 main types of logos

6. This type of logo represents the company in a simple but bold way. In most cases, the symbol or icon is abstract or stylized to give visual impact and add simplicity. Symbol Most companies that use this type of logo will have a very simple main logo. or Icon The human mind will tend to remember a simple form much easier than a complex one. It s best to use a simple symbol or icon if you plan on building a large business.

7. You probably recognize symbol logos like Apple, Shell and Mercedes-Benz

8. Wordmarks are uniquely styled text logos that spell out the company or brand name. The Wordmark Many times, custom fonts are created specifically to match the wordmark, for brand support of the marketing and branding collateral.

9. Some wordmark examples include Facebook, Disney and Sony

10. Lettermarks are exclusively typographic. They use a symbol representing the company through the use of its initials or the brands first letter. The Lettermark Many companies choose this type of logo because their initials better graphically illustrate the company than the full name.

11. Some companies and organizations that use lettermarks include Hewlett-Packard, Chanel and General Electric:

12. Combination Marks combine a wordmark with a symbol or icon to provide flexibility for use of either or both elements across a variety of applications. The Combination A well-designed combination mark should work just as well with the elements separate as it does with them together. Mark

13. You might recognize some combo marks like Hawaiian Airlines, Adidas and Sprint:

14. The An emblem logo encases the company name within the design itself. Emblem

15. Some examples include Starbucks, the NFL and Harley-Davidson Motorcycles

16. Which one will you choose?