Understanding Aristotle's Communication Triangle: Logos, Pathos, Ethos
Explore Aristotle's Triangle of Argumentation and Persuasive Appeals, analyzing the role of logos, pathos, and ethos in effective communication. Discover how each element influences communication strategies, from rational reasoning and emotional appeals to ethical credibility.
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Aristotles Triangle Use of Argumentation & Persuasive Appeals
The art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques. Language designed to have a persuasive or impressive effect on its audience, but often regarded as lacking in sincerity or meaningful content. Definition: Rhetoric
Every communication is essentially a trilateral relationship. Each point of the triangle influences the others, and all are influenced by the context of the communication. Each point of the triangle bears some responsibility for the success of the communication. Each point of the triangle corresponds with one of Aristotle's three appeals. Rhetorical Strategies
Logos (rational) appeals to reason. Logos can also be thought of as the text of the argument, as well as how well a writer has argued his/her point. Facts, statistics, case studies, anecdotes, authoritative voices, logical reasoning. Pathos (emotional) appeals to the emotions and the sympathetic imagination, as well as to beliefs and values. It can also be thought of as the role of the audience in the argument. Personal: safety, love, pride, fear, sentiment, compassion Social: recognition, respect, status, acceptance Fear: used for positive outcome in conclusion Humor: best to achieve instant recall (30% of ads) Three Persuasive Appeals Ethos (ethical) appeals to the writer s character. Ethos can also be thought of as the role of the writer in the argument, and how credible his/her argument is. Trustworthiness, credibility, reliability, fairness, expert testimony, credible sources
Aristotles Triangle https://s-media-cache-ak0.pinimg.com/736x/d6/e9/29/d6e929c8d0e479a64a89e428491b296c.jpg
http://www.youtube.com/watch?v=B pTb2RjbMn4 Advertising Appeals Using Triangle with TV Screen Opening (5 min) http://www.youtube.com/watch?v=5 ODwmSYb3Tw Aristotle s Triangle with Steve McQueen Examples (8 min) Appeals in Advertising https://www.youtube.com/watch?v= xAsjRRMMg_Q Budweiser Puppy Commercial https://www.youtube.com/watch?v= 4op5eOYRNEI Mayhem Teenage Driver https://www.youtube.com/watch?v= ae_3AZQiKcU Chevy Colorado
A Time to Kill Film Analysis http://ecx.images-amazon.com/images/I/519W4H2XP1L.jpg Argumentation Through the Court System
During the viewing of each Courtroom Scene, identify the persuasive appeals being used by each lawyer to convince the jury of his argument. Must number 8 pieces of total evidence. Format: Divide Viewing Notes into 3 separate columns: ethos, pathos, and logos. (Some evidence/arguments may fall into more than one type of appeal). For each argument presented: 1. Determine the type of appeal and list in that column 2. Identify the lawyer & witness (testimony) 3. Highlight the piece of general evidence 4. Argue the effect that the persuasive appeal was hoped to have upon the jury Viewing Notes Requirements Model Pathos 1. Brigance to Mrs. Cobb Had her son attacked young girls before? Evoke anger and disgust from jury/audience regarding child abuse
Buckleys Arguments Take notes during his closing speech on the significant points he addresses. After, determine which appeal was being practiced to finally sway the jury. Write a paragraph that focuses on which persuasive appeal is being primarily used and 2 pieces of supporting evidence to back it up. Closing Arguments: Argue HOW and WHY each lawyer is using the appeals. Brigance s Arguments Take notes during his closing speech on the significant points he addresses. After, determine which appeal was being practiced to finally sway the jury. Write a paragraph that focuses on which persuasive appeal is being primarily used and 2 pieces of supporting evidence to back it up.
