Understanding Common Food Marketing Terms in CACFP - iTrain Simple Lesson Plan
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Trainer and Participants’
Introductions
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Have you ever bought a product at the grocery
store based on what the front label of the
package says?
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When shopping for food, what words or
phrases on labels come to mind?
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Examine the meaning of five common
marketing terms found on food packages.
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Usually located below or near the Nutrition
Facts label
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Designed to inform us of all components
used in making a product
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Ingredients listed by weight, highest weight
listed first.
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”
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A package may use this label even if a very
small amount of fruit has been used
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The fruit used in the product may not match
the fruit on the label.
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Important to look at the ingredients list to
determine the amount of fruit present
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This ingredient list is taken from a familiar product that is
advertised as a strawberry fruit snack (“made with real fruit”).
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INGREDIENTS: CORN SYRUP, DRIED CORN SYRUP, SUGAR,
PEAR PUREE CONCENTRATE, PALM OIL. CONTAINS 2%
OR LESS OF: CITRIC ACID, SODIUM CITRATE, FRUIT
PECTIN, MONOGLYCERIDES, MALIC ACID, DEXTROSE,
VITAMIN C (ASCORBIC ACID), ACETYLATED
MONOGLYCERIDES, NATURAL FLAVOR, COLOR
(RED 40, YELLOWS 5 & 6, BLUE 1).
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Trans
fat is not an essential fat
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Very unhealthy in any amount.
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Labels are permitted to use no/zero
trans
fat
per serving if the amount is 0.5 grams and
under per serving.
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This ingredient list is taken from a familiar product that advertises as a wheat tortilla
(“zero trans fat per serving”).
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ENRICHED BLEACHED WHEAT FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON,
THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), WATER, VEGETABLE
SHORTENING (PARTIALLY HYDROGENATED SOYBEAN OIL, HYDROGENATED
SOYBEAN OIL AND/OR PALM OIL), CONTAINS 2% OR LESS OF: SALT, SUGAR,
LEAVENING (SODIUM BICARBONATE, SODIUM ALUMINUM SULFATE, CORN
STARCH, MONOCALCIUM PHOSPHATE AND/OR SODIUM ACID PYROPHOSPHATE,
CALCIUM SULFATE), DISTILLED MONOGLYCERIDES, ENZYMES, WHEAT STARCH,
CALCIUM CARBONATE, ANTIOXIDANTS (TOCOPHEROLS, ASCORBIC ACID, CITRIC
ACID), CELLULOSE GUM, GUAR GUM, DOUGH CONDITIONERS (FUMARIC ACID,
SODIUM METABISULFITE AND/OR MONO- AND DIGLYCERIDES), CALCIUM
PROPIONATE AND SORBIC ACID (TO PRESERVE FRESHNESS).
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Does not mean whole grain-rich (WGR)
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In order to be WGR, a product must contain
100% whole grains, or at least 50% whole
grains, and the remaining grains in the food are
enriched.
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This ingredient list is from a bread that advertises as multigrain.
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Ingredients: Unbleached Enriched Flour (Wheat Flour,
Niacin, Reduced Iron, Thiamin Mononitrate, Riboflavin, Folic
Acid), Water, Whole Wheat Flour, Contains 2% Or Less Of
The Following: Flax Seeds, Sesame Seeds, Sunflower Seeds,
Rolled Oats, Sugar, Molasses, Salt, Yeast, White Rye Flour,
Dough Conditioner (Wheat Gluten, Wheat Flour, Enzymes,
Ascorbic Acid), Cultured Wheat Flour (For Added Freshness),
Wheat Sour, Corn Meal. Contains Wheat.
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Low fat
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no more than 3 grams of fat per serving and 30% or
less of the total calories per serving are from fat.
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Reduced fat
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contains 25% less fat than the regular product.
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Reduced fat may not be the same as low fat if a regular
product is typically a product high in fat. A product can be
labeled as low or reduced fat and still be very high in calories.
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Low sodium means no more than 140 mg per
serving
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Reduced sodium means 25% less sodium than
the regular product.
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Standing Think Pair Share
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Five commonly used food marketing terms:
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Made with Real Fruit or Contains Real Fruit Juice
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Zero Trans Fat per Serving
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Multigrain
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Low Fat and Reduced Fat
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Low Sodium and Reduced Sodium
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It is important to remember that
marketing terms used on front
labels of packaging can vary from what
we find
is
on the
ingredient list and Nutrition Facts label for the same product
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Explore essential marketing terms on food labels, such as ingredient lists and "made with real fruit," to make informed choices while grocery shopping. This lesson plan aims to enhance participants' knowledge and critical thinking skills regarding food marketing tactics and labeling practices. Dive into the world of food packaging and discover how to decipher common marketing terms effectively.
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Presentation Transcript
Understanding Common Food Marketing Terms CACFP CACFP iTrain Simple Lesson Plan Simple Lesson Plan iTrain
Introduction Introduction Trainer and Participants Introductions
Review Current Knowledge Review Current Knowledge Have you ever bought a product at the grocery store based on what the front label of the package says? When shopping for food, what words or phrases on labels come to mind?
Overview Overview
Lesson Objective Lesson Objective Examine the meaning of five common marketing terms found on food packages.
Ingredient List Ingredient List Usually located below or near the Nutrition Facts label Designed to inform us of all components used in making a product Ingredients listed by weight, highest weight listed first.
Made with Real Fruit or Made with Real Fruit or Contains Real Fruit Juice Contains Real Fruit Juice A package may use this label even if a very small amount of fruit has been used The fruit used in the product may not match the fruit on the label. Important to look at the ingredients list to determine the amount of fruit present
Made with Real Fruit Ingredient Made with Real Fruit Ingredient List Sample List Sample This ingredient list is taken from a familiar product that is advertised as a strawberry fruit snack ( made with real fruit ). INGREDIENTS: CORN SYRUP, DRIED CORN SYRUP, SUGAR, PEAR PUREE CONCENTRATE, PALM OIL. CONTAINS 2% OR LESS OF: CITRIC ACID, SODIUM CITRATE, FRUIT PECTIN, MONOGLYCERIDES, MALIC ACID, DEXTROSE, VITAMIN C (ASCORBIC ACID), ACETYLATED MONOGLYCERIDES, NATURAL FLAVOR, COLOR (RED 40, YELLOWS 5 & 6, BLUE 1).
Zero Zero Trans TransFat per Serving Fat per Serving Trans fat is not an essential fat Very unhealthy in any amount. Labels are permitted to use no/zero trans fat per serving if the amount is 0.5 grams and under per serving.
Zero Zero Trans Ingredient List Sample Ingredient List Sample Trans Fat per Serving Fat per Serving This ingredient list is taken from a familiar product that advertises as a wheat tortilla ( zero trans fat per serving ). ENRICHED BLEACHED WHEAT FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), WATER, VEGETABLE SHORTENING (PARTIALLY HYDROGENATED SOYBEAN OIL, HYDROGENATED SOYBEAN OIL AND/OR PALM OIL), CONTAINS 2% OR LESS OF: SALT, SUGAR, LEAVENING (SODIUM BICARBONATE, SODIUM ALUMINUM SULFATE, CORN STARCH, MONOCALCIUM PHOSPHATE AND/OR SODIUM ACID PYROPHOSPHATE, CALCIUM SULFATE), DISTILLED MONOGLYCERIDES, ENZYMES, WHEAT STARCH, CALCIUM CARBONATE, ANTIOXIDANTS (TOCOPHEROLS, ASCORBIC ACID, CITRIC ACID), CELLULOSE GUM, GUAR GUM, DOUGH CONDITIONERS (FUMARIC ACID, SODIUM METABISULFITE AND/OR MONO- AND DIGLYCERIDES), CALCIUM PROPIONATE AND SORBIC ACID (TO PRESERVE FRESHNESS).
Multigrain Multigrain Does not mean whole grain-rich (WGR) In order to be WGR, a product must contain 100% whole grains, or at least 50% whole grains, and the remaining grains in the food are enriched.
Multigrain Ingredient List Sample Multigrain Ingredient List Sample This ingredient list is from a bread that advertises as multigrain. Ingredients: Unbleached Enriched Flour (Wheat Flour, Niacin, Reduced Iron, Thiamin Mononitrate, Riboflavin, Folic Acid), Water, Whole Wheat Flour, Contains 2% Or Less Of The Following: Flax Seeds, Sesame Seeds, Sunflower Seeds, Rolled Oats, Sugar, Molasses, Salt, Yeast, White Rye Flour, Dough Conditioner (Wheat Gluten, Wheat Flour, Enzymes, Ascorbic Acid), Cultured Wheat Flour (For Added Freshness), Wheat Sour, Corn Meal. Contains Wheat.
Low Fat and Reduced Fat Low Fat and Reduced Fat Low fat no more than 3 grams of fat per serving and 30% or less of the total calories per serving are from fat. Reduced fat contains 25% less fat than the regular product. Reduced fat may not be the same as low fat if a regular product is typically a product high in fat. A product can be labeled as low or reduced fat and still be very high in calories.
Low Sodium and Reduced Low Sodium and Reduced Sodium Sodium Low sodium means no more than 140 mg per serving Reduced sodium means 25% less sodium than the regular product.
Activity Activity Standing Think Pair Share
Conclusion Conclusion
Lesson Conclusion Lesson Conclusion Five commonly used food marketing terms: Made with Real Fruit or Contains Real Fruit Juice Zero Trans Fat per Serving Multigrain Low Fat and Reduced Fat Low Sodium and Reduced Sodium It is important to remember that marketing terms used on front labels of packaging can vary from what we find is on the ingredient list and Nutrition Facts label for the same product
Activity Activity Speed Action Planning
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