Types of Propaganda Techniques in Animal Farm by George Orwell
Explore different propaganda techniques illustrated in George Orwell's novel, Animal Farm, including bandwagon, testimonial, repetition/hypnotism, plain folks, ego building/snob appeal, emotional words/patriotic slogan, and value/durability. Learn how these techniques manipulate perceptions and shape beliefs to serve specific agendas.
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Animal Farm By George Orwell TYPES OF PROPAGANDA
Propaganda information that is biased or misleading because it is used to promote or publicize a particular POV.
Bandwagon Gives the message everyone is doing it so you should too. Will have a large crowd using broad statements unsupported by facts. C:\Users\11663\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\1IDUL7E3\content_brand_pepsi_block.png[1].jpg
Testimonial/Personal Endorsement Very well known athlete, celebrity, public figure endorsing a product Gives off the idea if you use the product you will be like that celebrity C:\Users\11663\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\POCNZ1PO\shaq1[1].jpg
Repetition/Hypnotism C:\Users\11663\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\0MS3K1N8\repetition_warhol2[1][1].jpg A refrain repeated over and over again in order to commit a slogan to memory
Plain Folks/Down Home Ordinary people are using the product Gives the idea an ordinary person is more honest and wouldn t cheat you C:\Users\11663\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\POCNZ1PO\plainfolks[1].jpg
Ego Building/Snob Appeal C:\Users\11663\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\50UCTGIN\king-alfred-the_great[1].jpg If you use this product you will belong to this exclusive group
Emotional Words/ Patriotic Slogan C:\Program Files\Microsoft Office\MEDIA\CAGCAT10\j0185604.wmf Uses words such as mother, father, church, USA to appeal to your emotions
Value/Durability Idea you are getting more product for less money; it will save you money C:\Users\11663\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\1IDUL7E3\Energizer_logo[1].jpg
Straw Man Creates problems that do not normally exist to make you think you need this product. C:\Users\11663\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\POCNZ1PO\DZ8170DLB_4_1000[1].jpg
Sex Appeal Uses beautiful people to promote a product C:\Users\11663\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\QXJUPKH7\magazine_2[1].jpg
Name Calling/Card Stacking Stating all claims in favor of one product C:\Users\11663\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\0MS3K1N8\bing-vs-google[1].jpg
