Towards Microplastic-Free Athletic Apparel: A Sustainability Journey
A journey to
micro
plastic-free athletic apparel
Erik de Groot 25-09-2019
Kahoot.it
source: Amazon
1.
Define the essential skills needed for your business
2.
Either learn them yourself, or find someone
who has that skillset and take them in your team
Team
polyester
nylon
elastane
acryl
ic
lycra
spandex
The limiter:
Elastane
Source: amazonaws
Fall in love with the problem, not the solution
Problem
Challenges in scaling:
if you’re small it’s very difficult to change
things in production
Consumer product:
1. Don’t want to spend too much
2. Clothing industry is very abstract
3. Too much to tell as a brand
4. It has to look good
Consumer product:
Convince them of quality/functionality
1. Don’t want to spend too much
Consumer product:
Tell them stories about the industry
2. Clothing industry is very abstract
Consumer product:
“Microplastic-free athletic apparel”
3. Too much to tell as a brand
Consumer product:
Design
x
Functionality
x
Sustainability
4. It has to look good
What can we do?
Challenges
source: focusur.nu
Bioplastics
Our
current state
Our
now
Our
now
Our future
-
Be THE alternative to plastic sportswear
-
Set an example for the industry
-
Have 100% overview of our supply chain
-
Develop our own fabrics
-
Be 100% circular in our production
-
Innovation in recycling methods
Opportunities
-
Convince government of value of recycling
-
Build new business models that fit in circularity
-
Innovation in production methods
Q&A
A journey to
microplastic-free
athletic apparel
Erik@ironroots.nl
Exploring the journey towards creating microplastic-free athletic apparel, this presentation delves into the challenges of sourcing sustainable materials like polyester, nylon, elastane, acrylic, lycra, and spandex. Emphasizing the importance of skillset acquisition and problem-solving over solutions, the speaker highlights the need for small businesses to adapt to production challenges while meeting consumer demands in the abstract clothing industry.
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Presentation Transcript
A journey to microplastic-free athletic apparel Erik de Groot 25-09-2019
Team 1. Define the essential skills needed for your business 2. Either learn them yourself, or find someone who has that skillset and take them in your team
polyester nylon elastane acrylic lycra spandex
The limiter: Elastane
Problem Fall in love with the problem, not the solution
Challenges in scaling: if you re small it s very difficult to change things in production
Consumer product: 1. Don t want to spend too much 2. Clothing industry is very abstract 3. Too much to tell as a brand 4. It has to look good
Consumer product: 1. Don t want to spend too much Convince them of quality/functionality
Consumer product: 2. Clothing industry is very abstract Tell them stories about the industry
Consumer product: 3. Too much to tell as a brand Microplastic-free athletic apparel
Consumer product: 4. It has to look good Design x Functionality x Sustainability
- Be THE alternative to plastic sportswear - Set an example for the industry - Have 100% overview of our supply chain - Develop our own fabrics - Be 100% circular in our production
Opportunities - Innovation in recycling methods - Innovation in production methods - Convince government of value of recycling - Build new business models that fit in circularity
A journey to microplastic-free athletic apparel Erik@ironroots.nl
