Total Quality Management (TQM) and Its Key Elements

TOTAL 
QUALITY
 
MANAGEMENT
Contents
Introduction.
Concepts 
of 
tqm.
Benefits of tqm.
Characteristics of
 
tqm.
Key 
elements 
of
 
tqm.
Tqm in pharma
 
industry.
Advantages.
Disadvantages.
Conclusion.
References.
TOTAL 
QUALITY
 
MANAGEMENT
2
Introduc
t
ion
Total - made 
up 
of 
the
 
whole
Quality 
- 
degree 
of 
excellence 
a 
product 
or 
service
 
provides
Management
 
-
 
act,
 
art
 
or
 
manner
 
of
 
planning,
 
controlling,
directing,….
Therefore, TQM is 
the 
art of 
managing the whole to 
achieve
excellence.
TOTAL 
QUALITY
 
MANAGEMENT
3
TOTAL 
QUALITY
 
MANAGEMENT
4
The 
concept 
of
 
TQM
Produce 
quality 
work the first
 
time.
Focus 
on 
the
 
customer.
Have a 
strategic approach to
 
improvement.
Improve
 
continuously.
Encourage 
mutual respect and
 
teamwork.
Various
 
Definitions
Total quality management 
(TQM) 
has 
been 
defined 
as an
integrated 
organizational effort designed 
to 
improve 
quality 
at
every
 
level.
The 
process to produce 
a 
perfect product by 
a 
series 
of measures
require an 
organized effort by the entire company to 
prevent or
eliminate errors 
at 
every stage 
in 
production 
is 
called total
quality
 
management.
According 
to international organization for standards defined
tqm 
as, 
“TQM 
is a 
management 
approach 
for 
an 
organization,
centered on quality, based 
on 
the participation of 
all its
members and 
aiming 
at 
long-term success through customer
satisfaction
 
and
 
benefits
 
to
 
all
 
members
 
of
 
the
 
organization
 
and
to the
 
society.
T
O
T
AL
 
Q
U
AL
IT
Y
 
MAN
A
GEMENT
 
5
TOTAL 
QUALITY
 
MANAGEMENT
6
Characteristics 
of
 
TQM
Committed
 
management.
Adopting
 
and
 
commun
i
cat
i
ng
management.
Closer customer
 
relations.
Closer provider
 relations.
Benchmarking.
Increased
 
training.
Open
 
organization
Employee
 
empowerment.
Flexible production.
Process
 
improvements.
Process
 
measuring
about
 
total
 
quality
Traditional 
approach 
and
 
TQM
Quality
 
element
 
Previous
 
state
 
TQM
Definition
 
Product-oriented
 
Customer-oriented
TOTAL 
QUALITY
 
MANAGEMENT
7
Priorities
Second to service
 
and
cost
Short-term
Detection
Operations
Quality Control
Managers
Plan, assign,
 
control,
and 
enforce
First 
among 
equals
 
of
service 
and
 
cost
Long-term
Prevention
System
Everyone
Teams
Delegate,
 
coach,
facilitate, 
and
 
mentor
Decisions
Emphasis
Errors
Responsibility
Problem
 
solving
Manager’s
 
role
The 
three 
aspects 
of
 
TQM
Counting
TOTAL 
QUALITY
 
MANAGEMENT
8
Custome
r
s
Culture
Tools, techniques, 
and 
training 
in
their 
use for 
analyzing,
understanding, and 
solving quality
problems
Quality 
for 
the customer 
as a
driving 
force and central
 
concern.
Shared
 
values and beliefs,
expressed by 
leaders, that define
and 
support
 
quality.
TOTAL 
QUALITY
 
MANAGEMENT
9
Principles of
 
tqm
1.
Produce quality 
work the first time 
and 
every
 
time.
2.
Focus on the
 
customer.
3.
Have 
a 
strategic 
approach 
to
 
improvement.
4.
Improve
 
continuously.
5.
Encourage 
mutual respect and
 
teamwork
TOTAL 
QUALITY
 
MANAGEMENT
10
The key 
elements of the
 
TQM
Focus 
on 
the
 
customer.
Employee
 
involvement
Continuous
 
improvement
Focus on the
 
customer
It is important 
to identify the organization’s
 
customers.
Externa
l
 
c
u
s
tomer
s
 
con
s
um
e
 
th
e
 
organiza
t
ion’s
 
product
or
 
service.
Internal 
customers 
are 
employees who 
receive 
the output
of 
other employees.
TOTAL 
QUALITY
 
MANAGEMENT
11
Sinc
e
 
the
quality
 
is
 
considered
 
the
 
job
 
of
 
all
 
employees,
employees should 
be involved in quality
 
initiatives.
Front line employees 
are 
likely 
to 
have the closest 
contact 
with 
external customers 
and 
thus 
can make 
the 
most valuable
contribution to
 
quality.
Therefore, 
employees must have the 
authority 
to innovate and
improve
 quality.
Employee
 
Involvement
TOTAL 
QUALITY
 
MANAGEMENT
12
Continuous
 
improvement
TOTAL 
QUALITY
 
MANAGEMENT
13
Continuous
 
improvement
TOTAL 
QUALITY
 
MANAGEMENT
14
TOTAL 
QUALITY
 
MANAGEMENT
15
CONTINUOUS
 
IMPROVEMENT
The quest 
for quality 
is a 
never-ending process 
in 
which 
people
are 
continuously 
working 
to improve the performance, speed 
and
number of 
features 
of 
the product 
or
 
service.
Continuous 
improvement means 
that small, incremental
improvement 
that occurs 
on a 
regular basis will eventually 
add 
up
to vast 
improvement in
 
quality.
TQM is the management process 
used to 
make 
continuous
improvements 
to all
 
functions.
TQM represents an 
ongoing, continuous commitment to
improvement.
The 
foundation 
of 
total quality is 
a 
management philosophy that
supports 
meeting 
customer requirements through continuous
improvement.
TOTAL 
QUALITY
 
MANAGEMENT
16
Continuous 
Process
 
Improvement.
View all 
work 
as 
process 
production 
and
 
business.
Process – 
purchasing, design, 
invoicing,
 
etc.
Inputs 
process 
 
outputs.
Process improvement – increased 
customer
 
satisfaction.
Improvement – 5
 
ways:
reduce resources, reduce errors, 
meet 
expectations 
of
downstream customers, 
make process 
safer, 
make process
more 
satisfying to the person
 
doing
THE TQM
 
SYSTEM
C
u
stom 
er
Focus
Process
I
m
pr
o
vem
ent
Total
Inv
o
lv
e
m
ent
S
uppo
rtive
Reward
 
and
Leadership
Education 
and 
Training
structure
Communications
recognition
Measurement
Continuous
I
m
pr
o
ve
m
e
n
t
TOTAL 
QUALITY
 
MANAGEMENT
17
Obje
c
tive
Principles
Elements
TOTAL 
QUALITY
 
MANAGEMENT
18
BENEFITS 
OF
 
TQM:
Improved
 
quality.
Employee
 
participation.
Team
 
work.
Working
 
relationships.
Customer
 
satisfaction.
Employee
 
satisfaction.
Productivity.
Communication.
Profitability.
Market share.
TOTAL 
QUALITY
 
MANAGEMENT
19
TOTAL 
QUALITY
 
MANAGEMENT
20
Importance 
of 
TQM in 
pharma
 
industry
Handling:
Containers should be opened carefully 
and 
subsequently
resealed 
in an approved
 
manner.
Highly sensitising 
material 
such 
as 
penicillins and
cephalosporins should be handled 
in 
separate production
areas.
Highly 
active or 
toxic 
API (e.g. 
certain steroids, cytostatic
substances) should be manufactured 
in a 
dedicated 
area 
and
using 
dedicated
 
equipment.
Pure and 
final 
API 
should be 
handled in an 
environment
giving 
adequate 
protection 
against
 
contamination.
Stora
g
e:
Secur
e
 
storag
e
 
fac
i
l
i
t
i
e
s
 
s
h
oul
d
 
be
 
desi
g
n
at
e
d
 
fo
r
 
u
s
e
 
to
prevent damage 
or 
deterioration 
of
 
materials.
These
 
sh
o
ul
d
 
b
e
 
kept
 
cle
an
 
and
 
t
idy
 
and
 
sub
j
ec
t
 
to
appropriate 
pest control
 
measures.
Environmental conditions should 
be
 
recorded.
The
 
con
di
t
ion
 
of
 
store
d
 
material
 
shoul
d
 
b
e
 
as
s
e
s
s
e
d
 
at
appropriate
 
intervals.
Storag
e
  
c
o
nd
i
ti
ons
 
fo
r
 
api
 
sho
u
l
d
 
b
e
 
b
a
s
e
d
 
upo
n
 
st
a
bility
studie
s
 
ta
k
ing
 
into
  
a
cc
o
un
t
 
ti
m
e
,
  
temperatur
e
,
 
hu
mi
d
i
ty,
light
 
etc
21
TOTAL 
QUALITY
 
MANAGEMENT
P
a
c
k
a
g
i
n
g
:
Labelling 
and 
packaging 
processes 
should be 
defined 
and
controlled to ensure that correct packaging 
materials are
used correctly 
and 
other specified 
requirements are
 
met.
Printed 
labels 
should be securely stored to 
avoid 
mix-ups
arising.
 
Marking 
and 
labelling should be legible 
and 
durable, 
provide
sufficient information, for 
accurate 
identification 
and
indicate, 
if 
appropriate, required storage conditions, retest
and/or 
expiry
 
date.
TOTAL 
QUALITY
 
MANAGEMENT
22
TOTAL 
QUALITY
 
MANAGEMENT
23
Facilities and
 
equipment:
The location, design, and construction 
of buildings should
be suitable for the type 
and 
stage of manufacture involved,
protecting the product 
from contamination (including
cross-contamination) 
and 
protecting operators 
and 
the
environment 
from the
 
product.
Equipment 
surfaces 
in contact 
with 
materials 
used 
in
 
api
manufacture 
should be non-reactive.
Sterile
 
area
Personnel 
suffering 
from 
an infectious 
disease 
or 
having
open lesions 
on 
the exposed surface 
of 
the body should
avoid 
activities which could compromise the quality 
of
API.
Smoking, eating, drinking, chewing 
and 
storage 
of 
food 
should be 
restricted 
to 
designated 
areas 
separated from 
production 
or control
 
areas.
TOTAL 
QUALITY
 
MANAGEMENT
24
TOTAL 
QUALITY
 
MANAGEMENT
25
Labelling
Each 
container should be 
identified 
by 
an 
appropriate
label, 
showing at 
least the 
product 
identification 
and 
the
assigned 
batch code, 
or any 
other easily 
understandable
combination of
 
both.
. 
Containers 
for 
external 
distribution 
may require
additional
 
labels.
TOTAL 
QUALITY
 
MANAGEMENT
26
Computerised
 
systems
. 
Computer systems should be designed 
and 
operated 
to
prevent unauthorised entries 
or 
changes to the
programme.
 
In 
the 
case 
of 
manual entry 
of 
quality critical data 
there
should be 
a 
second independent check to 
verify 
accuracy
of 
the initial
 
entry.
 
A 
back-up system should be provided 
of all 
quality critical
data.
Advantages of
 
tqm
Improves 
reputation- faults 
and 
problems 
are 
spotted 
and
sorted
 
quicker.
Higher 
employee 
morale- 
workers 
motivated 
by extra
responsibility 
,team 
work 
and 
involvement indecisions 
of
tqm.
Lower
 
cost.
Decrease waste 
as 
fewer defective products 
and 
no 
need
for
 
separate.
TOTAL 
QUALITY
 
MANAGEMENT
27
Disadvantages of
 
tqm
Initial 
introduction
 
cost.
Benefits may not 
be seen for several
 
years.
Workers 
may 
be resistant to
 
change.
TOTAL 
QUALITY
 
MANAGEMENT
28
A model 
for organization
 
management.
TOTAL 
QUALITY
 
MANAGEMENT
29
Models of
 
tqm
TOTAL 
QUALITY
 
MANAGEMENT
30
TOTAL 
QUALITY
 
MANAGEMENT
31
BENEFITS OF TOTAL
 
QUALITY
MANAGEMENT
Financial benefits include lower costs, higher 
returns 
on sales 
and
investment, 
and 
the ability to charge higher 
rather 
than
competitive
 
prices.
Improved access to global 
markets, 
higher customer retention
levels,
 
less
Time 
required to develop 
new 
innovations, 
and a reputation as a
quality
 
firm.
Total 
quality 
management 
(tqm) 
is 
one such approach that seeks
to 
improve quality
 
and
Performance 
which will 
meet or 
exceed customer
 
expectations.
CONCLUSION:
TQM encourages 
participation amongst 
employees, 
managers and
organization as
 
whole.
 
Using Quality 
management reduces rework nearly to zero in 
an 
achievable
goal .The responsibilities either 
its 
professional, social, legal 
one 
that rest with
the pharmaceutical 
manufacturer 
for 
the assurance 
of quality of product are
tremendous 
and it 
can only 
be achieved by well
 
organised.
Work 
culture 
and 
complete engagement of the employees at the work 
place. 
It
should 
be realised 
that 
national & 
international regulations 
must 
be
implemented systematically 
and
 
process.
Control should 
be 
practiced rigorously.
Thus 
quality is critically important ingredient to 
organisational success today
which can 
be achieved by 
TQM, an 
organisational 
approach that focusses 
on
quality as an over 
achieving 
goals, aimed at 
aimed 
at the prevention of defects
rather 
than 
detection of
 
defects..
TOTAL 
QUALITY
 
MANAGEMENT
32
Refer
e
nce:
Text 
book of 
Total 
Quality Management by 
L.Suganthi and
Anand 
A.Samuel,2
nd 
edition,2005,page
 
no.49-61.
Total 
Quality Management by 
R.S 
Nagarajan,
A.A.Arivalangar,new age 
international 
publishers,1
st 
edition,2009,page
 
no.21.
www.slideshare.com/tqm
 
in 
pharma
 
industry.
TOTAL 
QUALITY
 
MANAGEMENT
33
TOTAL 
QUALITY
 
MANAGEMENT
34
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Total Quality Management (TQM) is an organizational approach focused on achieving excellence by managing the entire process to ensure quality at every level. It emphasizes customer satisfaction, continuous improvement, teamwork, and process efficiency. TQM involves key elements such as committed management, customer relations, benchmarking, employee empowerment, and process improvements. By adopting TQM principles, organizations aim to prevent errors, enhance quality, and achieve long-term success through customer satisfaction.

  • Quality Management
  • TQM
  • Continuous Improvement
  • Customer Satisfaction
  • Organizational Excellence

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  1. TOTAL QUALITY MANAGEMENT

  2. Contents Introduction. Concepts of tqm. Benefits of tqm. Characteristics of tqm. Key elements of tqm. Tqm in pharma industry. Advantages. Disadvantages. Conclusion. References. TOTAL QUALITY MANAGEMENT 2

  3. Introduction Total - made up of the whole Quality - degree of excellence a product or service provides Management - act, art or manner of planning, controlling, directing, . Therefore, TQM is the art of managing the whole to achieve excellence. TOTAL QUALITY MANAGEMENT 3

  4. The concept of TQM Produce quality work the first time. Focus on the customer. Have a strategic approach to improvement. Improve continuously. Encourage mutual respect and teamwork. TOTAL QUALITY MANAGEMENT 4

  5. Various Definitions Total quality management (TQM) has been defined as an integrated organizational effort designed to improve quality at every level. The process to produce a perfect product by a series of measures require an organized effort by the entire company to prevent or eliminate errors at every stage in production is called total quality management. According to international organization for standards defined tqm as, TQM is a management approach for an organization, centered on quality, based on the participation of all its members and aiming at long-term success through customer satisfaction and benefits to all members of the organization and to thesociety. TOTAL QUALITY MANAGEMENT 5

  6. Characteristics of TQM Committedmanagement. Adopting management. Closer customer relations. Closer provider relations. Benchmarking. Increased training. Open organization Employee empowerment. Flexible production. Process improvements. Process measuring and communicating about total quality TOTAL QUALITY MANAGEMENT 6

  7. Traditional approach and TQM Quality element Definition Previous state Product-oriented TQM Customer-oriented Priorities Second to serviceand cost First among equalsof service and cost Short-term Detection Operations Quality Control Managers Long-term Prevention System Everyone Teams Delegate,coach, facilitate, and mentor Decisions Emphasis Errors Responsibility Problem solving Manager s role Plan, assign, control, and enforce TOTAL QUALITY MANAGEMENT 7

  8. The three aspects of TQM Counting Tools, techniques, and training in their use for understanding, and solving quality problems Quality for the customer as a driving force and central concern. analyzing, Customers Culture Shared expressed by leaders, that define and support quality. values and beliefs, TOTAL QUALITY MANAGEMENT 8

  9. Principles of tqm 1. Produce quality work the first time and everytime. 2. Focus on the customer. 3. Have a strategic approach to improvement. 4. Improve continuously. 5. Encourage mutual respect and teamwork TOTAL QUALITY MANAGEMENT 9

  10. The key elements of the TQM Focus on the customer. Employee involvement Continuousimprovement TOTAL QUALITY MANAGEMENT 10

  11. Focus on the customer It is important to identify the organization scustomers. External customers consume the organization s product or service. Internal customers are employees who receive the output of other employees. TOTAL QUALITY MANAGEMENT 11

  12. Employee Involvement Since the quality is considered the job of all employees, employees should be involved in quality initiatives. Front line employees are likely to have the closest contact with external customers and thus can make the most valuable contribution to quality. Therefore, employees must have the authority to innovate and improve quality. TOTAL QUALITY MANAGEMENT 12

  13. Continuous improvement TOTAL QUALITY MANAGEMENT 13

  14. Continuousimprovement TOTAL QUALITY MANAGEMENT 14

  15. CONTINUOUS IMPROVEMENT The quest for quality is a never-ending process in which people are continuously working to improve the performance, speed and number of features of the product or service. Continuous improvement means improvement that occurs on a regular basis will eventually add up to vast improvement in quality. TQM is the management process used to make continuous improvements to all functions. TQM represents an ongoing, improvement. The foundation of total quality is a management philosophy that supports meeting customer requirements through continuous improvement. that small, incremental continuous commitment to TOTAL QUALITY MANAGEMENT 15

  16. Continuous Process Improvement. View all work as process production and business. Process purchasing, design, invoicing, etc. Inputs process outputs. Process improvement increased customersatisfaction. Improvement 5 ways: reduce resources, reduce errors, meet expectations of downstream customers, make process safer, make process more satisfying to the person doing TOTAL QUALITY MANAGEMENT 16

  17. THE TQM SYSTEM Continuous Improvement Objective Principles Custom er Focus Leadership Education and Training structure Communications recognition Measurement Process Improvem ent Total Involvem ent Supportive Elements Reward and TOTAL QUALITY MANAGEMENT 17

  18. BENEFITS OF TQM: Improved quality. Employee participation. Team work. Working relationships. Customersatisfaction. Employee satisfaction. Productivity. Communication. Profitability. Market share. TOTAL QUALITY MANAGEMENT 18

  19. TOTAL QUALITY MANAGEMENT 19

  20. Importance of TQM in pharma industry Handling: Containers should be opened carefully and subsequently resealed in an approved manner. Highly sensitising material cephalosporins should be handled in separate production areas. Highly active or toxic API (e.g. certain steroids, cytostatic substances) should be manufactured in a dedicated area and using dedicated equipment. Pure and final API should be handled in an environment giving adequate protection against contamination. such as penicillins and TOTAL QUALITY MANAGEMENT 20

  21. Storage: Secure storage facilities should be designated for use to prevent damage or deterioration of materials. These should be kept clean and tidy and subject to appropriate pest control measures. Environmental conditions should be recorded. The condition of stored material should be assessed at appropriate intervals. Storage conditions for api should be based upon stability studies taking into account time, temperature, humidity, lightetc TOTAL QUALITY MANAGEMENT 21

  22. Packaging: Labelling and packaging processes should be defined and controlled to ensure that correct packaging materials are used correctly and other specified requirements are met. Printed labels should be securely stored to avoid mix-ups arising. Marking and labelling should be legible and durable, provide sufficient information, for indicate, if appropriate, required storage conditions, retest and/or expiry date. accurate identification and TOTAL QUALITY MANAGEMENT 22

  23. Facilities and equipment: The location, design, and construction of buildings should be suitable for the type and stage of manufacture involved, protecting the product from contamination (including cross-contamination) and protecting operators and the environment from the product. Equipment surfaces in contact with materials used inapi manufacture should be non-reactive. TOTAL QUALITY MANAGEMENT 23

  24. Sterile area Personnel suffering from an infectious disease or having open lesions on the exposed surface of the body should avoid activities which could compromise the quality of API. Smoking, eating, drinking, chewing and storage of food should be restricted to designated areas separated from production or control areas. TOTAL QUALITY MANAGEMENT 24

  25. Labelling Each container should be identified by an appropriate label, showing at least the product identification and the assigned batch code, or any other easily understandable combination of both. . Containers additional labels. for external distribution may require TOTAL QUALITY MANAGEMENT 25

  26. Computerised systems . Computer systems should be designed and operated to prevent unauthorised entries programme. or changes to the In the case of manual entry of quality critical data there should be a second independent check to verify accuracy of the initial entry. A back-up system should be provided of all quality critical data. TOTAL QUALITY MANAGEMENT 26

  27. Advantages of tqm Improves reputation- faults and problems are spotted and sorted quicker. Higher employee morale- workers motivated by extra responsibility ,team work and involvement indecisions of tqm. Lower cost. Decrease waste as fewer defective products and no need for separate. TOTAL QUALITY MANAGEMENT 27

  28. Disadvantages of tqm Initial introductioncost. Benefits may not be seen for severalyears. Workers may be resistant to change. TOTAL QUALITY MANAGEMENT 28

  29. A model for organizationmanagement. TOTAL QUALITY MANAGEMENT 29

  30. Models of tqm TOTAL QUALITY MANAGEMENT 30

  31. BENEFITS OF TOTAL QUALITY MANAGEMENT Financial benefits include lower costs, higher returns on sales and investment, and the ability to charge higher rather than competitive prices. Improved access to global markets, higher customer retention levels, less Time required to develop new innovations, and a reputation as a quality firm. Total quality management (tqm) is one such approach that seeks to improve quality and Performance which will meet or exceed customer expectations. TOTAL QUALITY MANAGEMENT 31

  32. CONCLUSION: TQM organization as whole. Using Quality management reduces rework nearly to zero in an achievable goal .The responsibilities either its professional, social, legal one that rest with the pharmaceutical manufacturer for the assurance of quality of product are tremendous and it can only be achieved by well organised. Work culture and complete engagement of the employees at the work place. It should be realised that national & international regulations must be implemented systematically and process. Control should be practiced rigorously. Thus quality is critically important ingredient to organisational success today which can be achieved by TQM, an organisational approach that focusses on quality as an over achieving goals, aimed at aimed at the prevention of defects rather than detection of defects.. encourages participation amongst employees, managers and TOTAL QUALITY MANAGEMENT 32

  33. Reference: Text book of Total Quality Management by L.Suganthi and Anand A.Samuel,2nd edition,2005,pageno.49-61. Total Quality Management by R.S Nagarajan, A.A.Arivalangar,new age international publishers,1st edition,2009,page no.21. www.slideshare.com/tqm in pharma industry. TOTAL QUALITY MANAGEMENT 33

  34. TOTAL QUALITY MANAGEMENT 34

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