Tips for Writing Effective GOTV Letters
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ALMOST any letter is better than no letter.
Handwritten letters are more effective than handwritten postcards.
Handwritten pro-voting messages are more effective than handwritten
pro-candidate messages.
We are writing to people who often don’t vote or care much about
politics – so what’s meaningful to you may not be meaningful to them.
G
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:
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Use a
blue pen
– looks less mass-produced.
•
if possible – younger voters and mail carriers can’t read cursive.
•
Name at the bottom, in salutation, and on envelope
must match
– codes are
personalized.
•
Fold letter “
inside out
” – easier to check, personalization is more obvious to
addressee.
•
Don’t seal or stamp
- but
please donate
if possible.
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)
:
NOTICE:
◦
Your public voting record shows that you have
voted in
only 2 of the last 5 elections
. Your
neighbors have voted in over 70% of elections.
You are below your community average. You
must vote to improve your public record.
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M
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:
Social Pressure
:
•
Voting records are public. You are being judged on whether or not you vote.
Social Norms
:
•
Everyone else is voting, and you should vote to be part of the crowd/society.
Civic Duty
:
•
It is your civic duty to vote.
Identity
:
•
Be a voter.
Shared Values
:
•
We all want good government and a better future.
Y
o
u
m
a
y
a
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e
a
d
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b
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g
t
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!
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s
t
5
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a
m
p
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s
s
a
g
e
s
)
:
When I vote, I know I’m joining millions of other voters, casting my ballot to make a
difference for a better future. Please join us and be a voter!
We all want to have good people in government. I want to be one of the many
people who help try to get them elected. Win or lose, I think it’s important to have a
say.
Who you vote for is private, but whether you vote is public record! I want to make
sure that my record shows that I am a voter.
I really like the feeling of being a voter. Win or lose, at least I know I did my part to
try and make my community better. Join me and be a voter too!
I care about my community and am proud to be part of it. And I respect the people
in my community who vote in every election. So I want to be known as a voter too.
When I vote, I know I’m joining
millions of other voters
, casting
my ballot to make a difference
for a
better future
. Please join
us and
be a voter
!
We
all want to have good
people
in government. I want
to be
one of the many people
who help try to get them
elected. Win or lose, I think it’s
important to have a say
.
Who you vote for is private,
but
whether you vote is public
record! I want to make sure
that my record shows that I
am a voter
.
I really like the feeling of
being
a voter
. Win or lose, at least I
know I did my part to try and
make my community better
.
Join me and
be a voter
too!
I care about my community and
am
proud to be part
of it. And I
respect
the people in my
community who vote in every
election. So I want to be
known
as a voter
too.
https://ssprogressiveaction.org/
give-me-letters/
https://ssprogressiveaction.org/
event-directory/
Learn how to write more effective Get Out The Vote (GOTV) letters, including the importance of handwritten messages, personalized touches, and effective messaging strategies to encourage voter participation. Discover expert tips and examples to craft impactful letters that engage and motivate recipients to exercise their voting rights.
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Presentation Transcript
LETTER LETTER- -WRITING 201: WRITING 201: How to write more effective GOTV letters How to write more effective GOTV letters
In general In general ALMOST any letter is better than no letter. Handwritten letters are more effective than handwritten postcards. Handwritten pro-voting messages are more effective than handwritten pro-candidate messages. We are writing to people who often don t vote or care much about politics so what s meaningful to you may not be meaningful to them.
General how General how- -to s (a review from Letter (a review from Letter- -Writing 101): to s-- --and why and why Writing 101): Use a blue pen looks less mass-produced. Print if possible younger voters and mail carriers can t read cursive. Name at the bottom, in salutation, and on envelope must match codes are personalized. Fold letter inside out easier to check, personalization is more obvious to addressee. Don t seal or stamp - but please donate if possible.
THE MOST EFFECTIVE MESSAGE: THE MOST EFFECTIVE MESSAGE:
The Most Effective Message The Most Effective Message (that we re not using): (that we re not using): NOTICE: Your public voting record shows that you have voted in only 2 of the last 5 elections. Your neighbors have voted in over 70% of elections. You are below your community average. You must vote to improve your public record.
Effective Messaging: Effective Messaging: Social Pressure: Voting records are public. You are being judged on whether or not you vote. Social Norms: Everyone else is voting, and you should vote to be part of the crowd/society. Civic Duty: It is your civic duty to vote. Identity: Be a voter. Shared Values: We all want good government and a better future.
You may already be doing this! You may already be doing this! (our first 5 example messages): (our first 5 example messages): When I vote, I know I m joining millions of other voters, casting my ballot to make a difference for a better future. Please join us and be a voter! We all want to have good people in government. I want to be one of the many people who help try to get them elected. Win or lose, I think it s important to have a say. Who you vote for is private, but whether you vote is public record! I want to make sure that my record shows that I am a voter. I really like the feeling of being a voter. Win or lose, at least I know I did my part to try and make my community better. Join me and be a voter too! I care about my community and am proud to be part of it. And I respect the people in my community who vote in every election. So I want to be known as a voter too.
When I vote, I know Im joining millions of other voters, casting my ballot to make a difference for a better future. Please join us and be a voter!
We all want to have good people in government. I want to be one of the many people who help try to get them elected. Win or lose, I think it s important to have a say.
Who you vote for is private, but whether you vote is public record! I want to make sure that my record shows that I am a voter.
I really like the feeling of being a voter. Win or lose, at least I know I did my part to try and make my community better. Join me and be a voter too!
I care about my community and am proud to be part of it. And I respect the people in my community who vote in every election. So I want to be known as a voter too.
https://ssprogressiveaction.org/ give-me-letters/ https://ssprogressiveaction.org/ event-directory/
