The Importance of Authentic Communication Point of View
Cognitive science has demonstrated time and time again that what is being
said can matter far less than who is saying it.
The key is to be intentional about choosing messengers who are viewed
with trust, respect and the appropriate level of authority on your issue.
Choosing the right messenger is a critical step in every strategic
communication effort. Without the right person delivering it,
your message is just a nice set of words.
50,000
Videos created and uploaded to the It Gets
Better Project.
$112M
Raised by the ALS Association in the Ice
Bucket Challenge (as of September 2014).
71%
Percentage of foundations using social media
who have not developed a formal social
media strategy.
“Though the foundation speaks to what
we're learning, we never wanted to be a
soloist. Instead, we find ways to make
sure that others can effectively "join the
choir" and use what we learn.”
Program Leader
Private Foundation
“We only achieve our goals through the efforts of
others. We need to communicate so that our goals
and objectives are shared by others. If we can
enlist others into our perspective, we have more of
us working toward our goals.”
Executive leader
Private Foundation
“We are working on integrating communications into
the grant cycle with communication capacity provided
to our grantees. Their reporting helps provide more
stories, media outreach, and impactful outcomes for
our internal and external communication efforts.”
Communication leader
Private Foundation
Who
are the right
messengers for your
organization?
What is your
social media
strategy?
Have your
messengers
changed over time?
Effective communication relies on a well-defined point of view that aligns with organizational values. Understanding the significance of authenticity in communication efforts can enhance impact and engagement. Explore how different perspectives shape messaging and influence perceptions within the context of varied communication styles and tones. Embrace the power of genuine expression to connect with your audience and leave a lasting impression.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
Messengers Messengers www.com-matters.org www.com-matters.org www.com-matters.org
Messengers Choosing the right messenger is a critical step in every strategic communication effort. Without the right person delivering it, your message is just a nice set of words. Cognitive science has demonstrated time and time again that what is being said can matter far less than who is saying it. The key is to be intentional about choosing messengers who are viewed with trust, respect and the appropriate level of authority on your issue. www.com-matters.org www.com-matters.org
Messengers Messengers 50,000 Videos created and uploaded to the It Gets Better Project. www.com-matters.org www.com-matters.org www.com-matters.org
Messengers Messengers $112M Raised by the ALS Association in the Ice Bucket Challenge (as of September 2014). www.com-matters.org www.com-matters.org www.com-matters.org
Messengers Messengers 71% Percentage of foundations using social media who have not developed a formal social media strategy. www.com-matters.org www.com-matters.org www.com-matters.org
Messengers Though the foundation speaks to what we're learning, we never wanted to be a soloist. Instead, we find ways to make sure that others can effectively "join the choir" and use what we learn. PROGRAM LEADER Private Foundation www.com-matters.org www.com-matters.org
Messengers We only achieve our goals through the efforts of others. We need to communicate so that our goals and objectives are shared by others. If we can enlist others into our perspective, we have more of us working toward our goals. EXECUTIVE LEADER Private Foundation www.com-matters.org www.com-matters.org
Messengers We are working on integrating communications into the grant cycle with communication capacity provided to our grantees. Their reporting helps provide more stories, media outreach, and impactful outcomes for our internal and external communication efforts. COMMUNICATION LEADER Private Foundation www.com-matters.org www.com-matters.org
Messengers Who are the right messengers for your organization? www.com-matters.org www.com-matters.org
Messengers What is your social media strategy? www.com-matters.org www.com-matters.org
Messengers Have your messengers changed over time? www.com-matters.org www.com-matters.org
