The Impact of Alcohol on Communities: A Comprehensive Overview
Mobilising Communities
Tips for Talking?
Eamon O’Kane
Director
Format
•
Who we are
•
Why & how we do
•
Some realities
•
Tips for talking
•
Questions/Discussions
Background
•
2003 - Initiated
•
2005 - First 5 year plan
•
2005 - Approved site
for action
•
2007 - Ltd Company
–
Multi-sectoral board
–
The ‘Culture’ of Alcohol
–
Moving discussion to action
–
Community Centred process
•
2010 – Next Phase
The Powerful Outcome
•
WHO Declaration on Young People and Alcohol 2001
–
Aims to protect children & young people from the
pressure to drink and reduce the harm done to them
directly or indirectly by alcohol
•
Reaffirms principles of European Charter on Alcohol:
–
Protect all from neg. consequences of alcohol use
–
Information and education early in life
–
Accessible treatment care
–
Right to grow up protected from negative
consequences/promotion of alcoholic beverages
Those who start drinking before age 15:
•
4 x more likely to develop dependency than those
who wait to 21 years
•
7 x more likely to be in a car crash
•
11 x more likely to suffer unintentional injuries
•
Heavy use during teenage years can impair brain
development & cause memory loss
•
There are clear
links between the use of alcohol,
tobacco and illicit drugs among young people
Alcohol
Nationally
•
Domestic violence - 34% of cases
•
Homicide - 46% of all perpetrators
•
Interpersonal Harm – 44%
•
Contributory factor in Suicide
•
Drink during pregnancy - 63% -
(Coombe Hospital Study 1988-2005)
•
Road accidents – 33% Fatal / 40% non fatal
•
Hospital bed days- 10% - 2000 -2004
•
Cost to health service of E953 Million
•
Alcohol related offences far outweigh illegal drug related offences ;
76,822 / 7,636 -2003
Google Images
NW -
A Portrait of our Drinking June 2004
•
1 in 4 injuries presenting to the ED regionally were alcohol related.
•
Over a 3 year period an alcohol related condition accounted for over 9,000 bed days
in the
HSE NW
•
Alcohol was a factor in 47% of male suicides in the NW in 2002 and in 33% of female
suicides
•
1 in 4 patients on a medical or surgical ward in Sligo General hospital met criteria for high risk
drinking
.
•
Letterkenny and Sligo Garda stations arrest more than 1000 people with alcohol related
offences per annum.
•
15% rise in drink driving in Letterkenny between 2002-2003- In 2005 40% of all road traffic
arrests where alcohol related
•
Almost all public order offences had alcohol noted on the custody record.
Estimated Consumption/Expenditure - 2009
•
€963,072 approx spent on alcohol per annum by 15 &
16 year olds in Co Donegal
•
€951,368 approx spent on alcohol per annum by 16 &
17 year olds in Co Donegal
•
€2,507,373 is potentially being spent on alcohol by
25% of the school population in County Donegal
•
Extrapolated to Sligo/Leitrim equates to close to €4
Million per year in the North West
What is Community
Mobilisation?
Community
mobilisation on
alcohol is
a
a
comprehensive
comprehensive
response
response
to an issue,
involving
a wide range
of individuals,
agencies and
organisations
that come together
when an issue is
too big
too big
for one sector to
tackle alone.
Parents
Youth
Education Sector
Voluntary /
Community sector
Businesses
Law enforcement
Government
Vintners
Politicians
Media
Health Service
Google Images
•
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Why Mobilisation
Youth
P
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J
u
d
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a
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The Stakeholder Jigsaw
People drink to…
•
Relax
•
Look cool
•
Forget problems
•
Please peers
•
Join the party
•
Fit in
•
Satisfy Curiosity
•
Feel grown up
•
Rebel
•
Celebrate
•
Develop confidence
•
Alleviate boredom
•
Cope with
sadness/rejection
•
Get drunk
•
Have fun during the
holidays
•
Enjoy sporting events
I
n
I
r
e
l
a
n
d
h
i
g
h
r
i
s
k
d
r
i
n
k
i
n
g
i
s
t
h
e
n
o
r
m
…
•
Ireland: Highest level of SELF reported binge
drinking in comparison to adults in other
European countries
•
Men: 6 out of 10 drinking occasions (18-29
age group worst offenders)
•
Women: 3 out of 10 drinking occasions are
binges
Who teaches drinking behaviour?
•
Our peers
•
You
•
Television
•
Advertising
•
Social norms
By 5 years of age a child has formed
basic attitudes/opinions about alcohol
‘Ironic Ireland’
•
Parcetamol, Suicide & Alcohol
•
Drink Driving & Availability
•
Price of Water
•
Drunk people & bars
•
Formals & Licensed Premises
•
Confirmation
•
Swine Flu
•
Child protection training
•
Raffle Prizes
•
The Orphan Culture
Alcohol Messages
•
Need tailored for different age groups and their learning needs.
•
Should aim both to reduce the harmful effects of alcohol use and
develop the individual’s life skills.
•
Education programmes should:
–
increase the knowledge of the harmful effects of alcohol and what
constitutes sensible drinking
–
help them to develop decision-making, assertiveness, coping and
verbal/non-verbal skills
–
help them develop their self-esteem
–
increase their awareness of how advertisements can entice people to
drink
–
increase their awareness of the cultural unacceptability of alcohol
misuse.
Helpful Tips
•
Early & Often
•
Don’t criticize
•
Initiate conversations casually
•
Take advantage of daily
opportunities to talk (in the car,
on the bus)
•
Create an open environment
•
One to one or small groups
•
Understand/Communicate your
own values
•
Think about your club/community
values
•
Listen
•
Try to be honest
•
Be patient
•
Use current events to raise the
issue
•
Give your reaction to current
events
•
Ask for reaction to current events
•
Make it a discussion, not an
argument
•
Again and again and again!!
Factors to delay drinking
•
Clear messages from parents, friends,
coaches, officials
•
Clear example
•
Praise and encouragement
•
Strong relationships
•
Good social skills & self esteem
•
Involvement in external activities
Underlying Values
•
The process is as key as the outcome
•
Recognition that alcohol is no ordinary commodity
•
Putting Communities/People in the Middle
•
Developing a learning partnership approach
•
Creativity and innovation
•
Uncertainty is part of the process
•
Value existing work
•
Be relevant and realistic; every day and every night
•
There are no ‘baddies’ - don’t apportion blame
•
Don’t blame young people - they are exhibiting ‘our’ problem
•
Listen
•
About culture and not just alcohol
Everyone’s Not Doing It
•
Correct
–
inaccurate beliefs about normality
–
Inaccurate beliefs about acceptability
•
Focus on the good too
•
Reward if possible
Contacts
NW Alcohol Forum Ltd
Unit B9
Enterprise Fund Business Park
Ballyraine
Letterkenny
Co Donegal
Tel - 074 9125596
Fax - 074 9125616
info@nwaf,ie
www.nwaf.ie
Discussion
•
What challenges/barriers are you facing?
•
What support do you feel you need?
•
Do you understand your role?
•
Is the role of the Board, Club, Individual clear?
•
What could be done better?
•
Is there something still missing?
•
Where does it start for you?
Considerations for Action
•
What is it you want to achieve?
•
Who are the stakeholders?
•
How does the vision fit with current practice?
•
Preaching v Practice
•
Spreading the responsibility
•
Internal and external messages
•
Not just for match days
This presentation delves into the effects of alcohol on communities, covering topics such as the mobilization of communities, the WHO's efforts to protect youth from alcohol harm, and statistics on alcohol-related issues like violence, accidents, and health costs. It emphasizes early education, treatment accessibility, and the need to address alcohol-related challenges at a societal level.
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Presentation Transcript
Mobilising Communities Tips for Talking? Eamon O Kane Director
Format Who we are Why & how we do Some realities Tips for talking Questions/Discussions
Background 2003 - Initiated 2005 - First 5 year plan 2005 - Approved site for action 2007 - Ltd Company Multi-sectoral board The Culture of Alcohol Moving discussion to action Community Centred process 2010 Next Phase
Community Mobilisation Community Education Justice Health WHO 'Powerful Outcome'
The Powerful Outcome WHO Declaration on Young People and Alcohol 2001 Aims to protect children & young people from the pressure to drink and reduce the harm done to them directly or indirectly by alcohol Reaffirms principles of European Charter on Alcohol: Protect all from neg. consequences of alcohol use Information and education early in life Accessible treatment care Right to grow up protected from negative consequences/promotion of alcoholic beverages
Those who start drinking before age 15: 4 x more likely to develop dependency than those who wait to 21 years 7 x more likely to be in a car crash 11 x more likely to suffer unintentional injuries Heavy use during teenage years can impair brain development & cause memory loss There are clear links between the use of alcohol, tobacco and illicit drugs among young people
AlcoholNationally Domestic violence - 34% of cases Homicide - 46% of all perpetrators Interpersonal Harm 44% Contributory factor in Suicide Drink during pregnancy - 63% -(Coombe Hospital Study 1988-2005) Road accidents 33% Fatal / 40% non fatal Hospital bed days- 10% - 2000 -2004 Cost to health service of E953 Million Alcohol related offences far outweigh illegal drug related offences ; 76,822 / 7,636 -2003 Google Images
NW - A Portrait of our Drinking June 2004 1 in 4 injuries presenting to the ED regionally were alcohol related. Over a 3 year period an alcohol related condition accounted for over 9,000 bed days in the HSE NW Alcohol was a factor in 47% of male suicides in the NW in 2002 and in 33% of female suicides 1 in 4 patients on a medical or surgical ward in Sligo General hospital met criteria for high risk drinking. Letterkenny and Sligo Garda stations arrest more than 1000 people with alcohol related offences per annum. 15% rise in drink driving in Letterkenny between 2002-2003- In 2005 40% of all road traffic arrests where alcohol related Almost all public order offences had alcohol noted on the custody record.
Estimated Consumption/Expenditure - 2009 963,072 approx spent on alcohol per annum by 15 & 16 year olds in Co Donegal 951,368 approx spent on alcohol per annum by 16 & 17 year olds in Co Donegal 2,507,373 is potentially being spent on alcohol by 25% of the school population in County Donegal Extrapolated to Sligo/Leitrim equates to close to 4 Million per year in the North West
What is Community Mobilisation? Parents Youth Education Sector Community mobilisation on alcohol is a comprehensive response to an issue, involving a wide range of individuals, agencies and organisations that come together when an issue is too big for one sector to tackle alone. Voluntary / Community sector Businesses Law enforcement Government Vintners Politicians Media Health Service Google Images
Why Mobilisation Develops community ownership and Leadership in addressing negative aspects of alcohol culture. Improves levels of support for families, individuals and communities to address alcohol related issues. Educates/Creates understanding with stakeholders in relation to their role in changing alcohol culture. Develops evidenced based action in response to locally identified need. Develops sustainable capacity to continue/progress mobilisation in the future.
Judiciary Politicians Youth Communities Policing Education Local Government Health Churches Families Media Vintners The Stakeholder Jigsaw
People drink to Rebel Celebrate Develop confidence Alleviate boredom Cope with sadness/rejection Get drunk Have fun during the holidays Enjoy sporting events Relax Look cool Forget problems Please peers Join the party Fit in Satisfy Curiosity Feel grown up
In Ireland high risk drinking is the norm Ireland: Highest level of SELF reported binge drinking in comparison to adults in other European countries Men: 6 out of 10 drinking occasions (18-29 age group worst offenders) Women: 3 out of 10 drinking occasions are binges
Who teaches drinking behaviour? Our peers You Television Advertising Social norms By 5 years of age a child has formed basic attitudes/opinions about alcohol
Ironic Ireland Parcetamol, Suicide & Alcohol Drink Driving & Availability Price of Water Drunk people & bars Formals & Licensed Premises Confirmation Swine Flu Child protection training Raffle Prizes The Orphan Culture
Alcohol Messages Need tailored for different age groups and their learning needs. Should aim both to reduce the harmful effects of alcohol use and develop the individual s life skills. Education programmes should: increase the knowledge of the harmful effects of alcohol and what constitutes sensible drinking help them to develop decision-making, assertiveness, coping and verbal/non-verbal skills help them develop their self-esteem increase their awareness of how advertisements can entice people to drink increase their awareness of the cultural unacceptability of alcohol misuse.
Helpful Tips Early & Often Don t criticize Initiate conversations casually Take advantage of daily opportunities to talk (in the car, on the bus) Create an open environment One to one or small groups Understand/Communicate your own values Think about your club/community values Listen Try to be honest Be patient Use current events to raise the issue Give your reaction to current events Ask for reaction to current events Make it a discussion, not an argument Again and again and again!!
Factors to delay drinking Clear messages from parents, friends, coaches, officials Clear example Praise and encouragement Strong relationships Good social skills & self esteem Involvement in external activities
Underlying Values The process is as key as the outcome Recognition that alcohol is no ordinary commodity Putting Communities/People in the Middle Developing a learning partnership approach Creativity and innovation Uncertainty is part of the process Value existing work Be relevant and realistic; every day and every night There are no baddies - don t apportion blame Don t blame young people - they are exhibiting our problem Listen About culture and not just alcohol
Everyones Not Doing It Correct inaccurate beliefs about normality Inaccurate beliefs about acceptability Focus on the good too Reward if possible
Contacts NW Alcohol Forum Ltd Unit B9 Enterprise Fund Business Park Ballyraine Letterkenny Co Donegal Tel - 074 9125596 Fax - 074 9125616 info@nwaf,ie www.nwaf.ie
Discussion What challenges/barriers are you facing? What support do you feel you need? Do you understand your role? Is the role of the Board, Club, Individual clear? What could be done better? Is there something still missing? Where does it start for you?
Considerations for Action What is it you want to achieve? Who are the stakeholders? How does the vision fit with current practice? Preaching v Practice Spreading the responsibility Internal and external messages Not just for match days
