TEX-MED Clusters Project: A Pathway to the Mediterranean

This project focuses on enhancing global competitiveness for the Mediterranean textile and clothing industry through subcontracting, delocalization, co-contracting, and multilocalization. The approach, starting model, targeted model, ultimate goal, pathway, assessment methodology, SMEs business models, and value chains are discussed in detail. The presentation was made by Francesco Pellizzari, the Technical Assistance Manager, at the Capitalization Forum in Alexandria. Detailed insights into the challenges and strategies for the industry's growth and competitiveness are elaborated.

• Tex-Med Clusters
• Mediterranean
• Global Competitiveness
• Textile Industry
• Alexandria

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1. Tex-Med Clusters project: A pathway to the Mediterranean T/C Hyper-Cluster Francesco Pellizzari Technical Assistance Manager 1 Capitalization Forum, Alexandria 1st December 2015 1

2. 1. Approach 2 Capitalization Forum, Alexandria 1st December 2015

3. The starting model. Subcontracting and Delocalization Capitalization Forum, Alexandria 1st December 2015

4. The targeted model. Co-contracting and Multilocalization The Mediterranean T/C Hypercluster 4 Capitalization Forum, Alexandria 1st December 2015

5. The Ultimate Goal: Global Competitiveness. Northern Europe Russia China East Asia USA The Gulf Latin America Africa 5 Capitalization Forum, Alexandria 1st December 2015

6. The pathway Subcontracting Delocalization Cocontracting Multilocalization Biggest Issue TEX-MED CLUSTERS The Mediterranean T/C Hyper-cluster Northern Europe Russia China East Asia Ultimate goal of Tex-Med Clusters USA Challenge: Global Competitiveness of Mediterranean T/C Industry Latin America The Gulf Africa 6 Capitalization Forum, Alexandria 1st December 2015

7. 2. Methodology for Assessment of the Clusters 7 Capitalization Forum, Alexandria 1st December 2015

8. SMEs Business Models. Thessaloniki Tunisia T/C Bethlehem Alexandria Tunisia TT Sabadell Amman Prato SUB CMT 14,89 16,67 14,71 34,69 28,57 13,33 47,83 16,00 CO CONT 8,51 19,44 47,06 22,45 11,90 6,67 0,00 36,00 CMT+OWN 14,89 19,44 5,88 30,61 38,10 53,33 52,17 36,00 OWN BRAND 57,45 52,78 44,12 8,16 16,67 20,00 4,35 12,00 8 Capitalization Forum, Alexandria 1st December 2015

9. The eight value chains. Fiber Prep Add Value Wet/Finis h CMT Conf. Final mkt Retail Yarns Fabrics PRATO SABADELL CO THESSALON. TUNISIA T/C TUNISIA TT ALEXANDRIA BETHLEHEM AMMAN 9 Capitalization Forum, Alexandria 1st December 2015

10. Clusters Specializations. Software Raw Mat Weaving Finishing Brands Knitting NewTec Textiles Confec. Mach. Techn Dying Export Retail Yarns Tech. Fibre Prato IT Sabad. SP Thess. GR Tun. Conf. Tun. TT Alex EG Palestine Jordan ** ** * ** ** *** * * *** **** ** *** ** * ** ** *** * * ** ** ** ** ** * *** *** *** ** * * ** **** ** ** * ** * *** *** **** ** *** **** ** * **** *** **** 10 * strong specialization good specialization Capitalization Forum, Alexandria 1st December 2015

11. Integration of the value chains. 1 2 3 4 5 6 7 8 One Macro Mediterranean Value Chain 11 Capitalization Forum, Alexandria 1st December 2015

12. 3. The ENPI Programme Strategic Actions 12 Capitalization Forum, Alexandria 1st December 2015

13. Cross Border Cooperation Initiatives. Brands & Business Models Development of Local Brands Innovation &Tech-textiles EU programs for Innovation From Subcontracting to Co-contracting Technical textiles Recycled Cotton Operations Stock (leftovers) Management Market Development International development 13 Capitalization Forum, Alexandria 1st December 2015

14. 4. Project tools for CBC Initiatives 14 Capitalization Forum, Alexandria 1st December 2015

15. Tex-Med Clusters development. ASSESSEMENT I M P L E M E N T A T I O N PREPARATION CAPITALIZATION SMEs CONF KICK OFF CLUS CONF CAP FORUM WRAP UP * STOCK INITIATIVE * * * * * * * * * ITMA WS ATHENS TECHTEXTILES WS MONASTIR WS DEAD SEA INNOVATION DAY MATCH MAKING MEETINGS * 15 Capitalization Forum, Alexandria 1st December 2015

16. Actions (Project implementation). 3 Workshops in order to raise awareness on critical issues as well as to frame the CBC partnerships into a consistent context. 10 Match-Making meetings in order to make easier the identification of CBC Initiatives coming up from needs and ideas of SMEs (bottom-up approach). 2 Joint Practical Activities in the area of innovation (such as: preparation of proposals, visits to leading fairs) 16 Capitalization Forum, Alexandria 1st December 2015

17. 5. Tex-Med Clusters Project Legacy 17 Capitalization Forum, Alexandria 1st December 2015

18. Lessons learned. 1. Cross border partnerships cannot be built up without a shared vision, an outlined strategy and a conceptual framework to refer to. There is not long-lasting cooperation without a robust and comprehensive model. The mix of conceptual and practical activities of the Tex-Med Clusters Project demonstrated to be appropriate. 2. Much time is needed to share up a vision, identify common goals and build up an accepted approach. From now on the project could full express the potential so far built to achieve major operational results. 18 Capitalization Forum, Alexandria 1st December 2015

19. Capitalization. Widespread Awareness about the emerging T/C industry. The educational/training approach greatly upgraded the awareness of SMEs about the future development of the industry. Networking/Personal and Institutional relationships. A strong network of relationships ensures cooperation among clusters beyond the duration of the project. New Assets for Cooperation. A remarkable project know-how reservoir of methods and models Four permanent partnership agreements among PPs. Eight Mediterranean desks A working network of professional relationships. Idea of Partnerships Spirit of Partnerships 19 Capitalization Forum, Alexandria 1st December 2015

20. Next Steps. The next steps should target two main objectives: 1. Exert new joint efforts to access and penetrate international markets : Northern Europe, USA, Russia, the Gulf, Africa .... 2. Complete the work by taking into considerations areas of CBC Initiatives that were considered of second priority. - - - - - - C09: Style and Performance. C08: Islamic fashion. D12: e-commerce D13: e-Platform for raw materials A03: e- Platform for technical textiles A04: Improvement of Mediterranean Cotton, grown or recycled 20 20 Capitalization Forum, Alexandria 1st December 2015

21. Thank You. For Contacts after the end of Tex-Med Clusters: Francesco Pellizzari fpellizzari@pensieroinnovativo.it +39 335 6940 586 21 21 Capitalization Forum, Alexandria 1st December 2015

22. Disclaimer The 2007-2013 ENPI CBC Mediterranean Sea Basin Programme is a multilateral Cross-Border Cooperation initiative funded by the European Neighbourhood and Partnership Instrument (ENPI). The Programme objective is to promote the sustainable and harmonious cooperation process at the Mediterranean Basin level by dealing with the common challenges and enhancing its endogenous potential. It finances cooperation projects as a contribution to the economic, social, environmental and cultural development of the Mediterranean region. The following 14 countries participate in the Programme: Cyprus, Egypt, France, Greece, Israel, Italy, Jordan, Lebanon, Malta, Palestine, Portugal, Spain, Syria (participation currently suspended), Tunisia. The Joint Managing Authority (JMA) is the Autonomous Region of Sardinia (Italy). Official Programme languages are Arabic, English and French (www.enpicbcmed.eu). This presentation has been produced with the financial assistance of the European Union under the ENPI CBC Mediterranean Sea Basin Programme. The content of this document are the sole responsibility of UIP and can under no circumstances be regarded as reflecting the position of the European Union or of the Programme s management structures. 22 Milan, 17 November 2015