Teenage Cinema Excitement: Odeon's Interactive Campaign

Harness the power of teenagers' interests and trends to boost cinema visits at Odeon through strategic promotions, social media engagement, and targeted movie offerings. Let's enhance the cinema experience for the younger audience and drive increased footfall to Odeon venues.

• Teenagers
• Cinema
• Odeon
• Interactive Campaign
• Entertainment

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Uploaded on Oct 04, 2024 | 0 Views

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1. THE BRIEF CREATE AN ENGAGING AND INTERACTIVE CAMPAIGN TO INCREASE THE AMOUNT OF TIMES TEENAGERS VISIT ODEON CINEMAS. ODEON - cinema is the largest and best known cinema chain in the UK and Ireland and have been around since 1930. Their passion for film and the whole cinema experience is deep-routed and embodied in everything they do. They look to give customers the very best cinema experience possible through cutting-edge technology and they also screen live sports, cultural events and HUGE film premieres.

2. SWOT Strengths The advantages the Odeon has is that they are a national cinema in UK and Ireland so when the company is trying to promote its offers people will automatically know what it is trying to promote. i.e. go to there cinema. The Odeon is working in the interests of teenagers who are a big audience and they are the influence of what is current and trending, so aiming for them will increase the Odeon's audience. The strengths in our market is that cinemas reach a wide range of audiences, which includes teenagers and by having films that particularly target teenagers will mostly increase the amount of time the teenagers attend the cinema. Also, as a team we know the times teenagers have free time to go to the cinema which is at the weekends or during half terms, so during those days the Odeon can put discounts and show particular movies to encourage teenagers to come As a team of 6 teenagers, we know what is in the interest of teenagers and what would attract them to go to the Odeon cinema. This way we can get sale because we know that teenagers are interested in e.g. what is close by and cheap enough for them to go to the cinema regularly.

3. SWOT Weaknesses To improve the way we promote through making an advert is to show the advert during after school times or after rush hour times because during these time people are more likely to see the advert on TV. Also, majority of teenagers are on social media such as Facebook, Instagram, Twitter and YouTube; we could make a minute advert for these websites to further increase the chance of teenagers seeing the advert. The Odeon should avoid missing any vital information that may need to be stated in the advert because we don t want to sell false hope to the teenagers of what could be offered but there is a limitation to the offer. The Odeon should also consider there is a range of movies that teenagers can only see. There are movies for the ages of PG, 12, 15 and 18; and if there is an offer for movies that aim for a certain age it should be clearly stated. People may see that the Odeon aiming for the teenagers is very limiting because they wouldn t make the biggest profit to only aiming for just only teenagers. Factors that may lose our sales is the movies the Odeon shows. this may not take any interest to some or all teenagers, so it will depend on the time and type of movie that is showing that might take the interest of the people. Another factor that may lose sales is the area the Odeon is in most teenagers get their parents or pay money for transport. We have to make sure that we meet the standards of our audience by not selling them false hope as will not. For example, having financial resources limited to certain people. We have to try to aim for all teenagers.

4. SWOT Opportunities This will give the Odeon the chance to show that they do work in the interests of teen agers and they don t limit themselves to a small adult audience. This would make greater profits for the Odeon to improve it quality of cinemas in the are and have more opportunities for more great thing to entice the audience. With the new developing generation, by targeting teenagers, they would have changing tastes and need of what they would like or what would interest them to go to the cinema. This will increase the Odeon's value because the would be keeping up with what is current and what is in favour of their audience. This campaign with also encourage teenage participation with the cinema and other campaigns that could be used to make the Odeon better.

5. SWOT Threats While making the advert we may not reach as many people to show them what the Odeon has to offer. We have to make sure that the advert is eye gripping from the beginning to show the Odeon is worth going to. Other competitors like the showcase cinema have an insider card that has special deals on certain days to make people come and they have ticket prices ranges depending on how old you are for example, 16 and under prices from 6 11. this therefore means that the Odeon and our team need to be aware of what there is to offer and it is clearly stated in the advert. The deals and offers and constantly change depending on the holiday, weekend and type of ticket you get, so with every offer there is teenager need a source for them to always update them of the prices. Majority of teenagers spend their time on their phone on social media and hardly watch TV. So, to get their attention the adverts should be posted on places they are more likely to see it. E.g. Facebook, Instagram, twitter and YouTube. With make the advert we may face some money problems to fund it. To be able to do this we need to get a hold of companies who are interested in sponsoring the advert with product that will associate with the cinema to make the advert realistic. Majority of the weaknesses that I have stated can be solved if we follow the plan and re look at the SWOT analysis to avoid making these threats become a reality.

6. Strength What advantages does your organization have? What do you do better than anyone else? What unique or lowest-cost resources can you draw upon that others can't? What do people in your market see as your strengths? What factors mean that you "get the sale"? What is your organization's Unique Selling Proposition (USP)? Weaknesses What could you improve? What should you avoid? What are people in your market likely to see as weaknesses? What factors lose you sales? Opportunities What good opportunities can you spot? What interesting trends are you aware of? Threats What obstacles do you face? What are your competitors doing? Are quality standards or specifications for your job, products or services changing? Is changing technology threatening your position? Do you have bad debt or cash-flow problems? Could any of your weaknesses seriously threaten your business? Useful opportunities can come from such things as: Changes in technology and markets on both a broad and narrow scale. Changes in government policy related to your field. Changes in social patterns, population profiles, lifestyle changes, and so on. Local events.