Strategy and Culture
1
Strategy and Culture
Wayne Smith, Ph.D.
Department of Management
CSU Northridge
How does an organization leverage
opportunities without succumbing to
hidden challenges?
Updated
: Thursday, February 20, 2025
SFVSC T-shirt
How complete is your vision
and how deep is your effort?
3
4
Do you truly understand the
history and depth of culture
of another country?
5
6
Do you know who the
stakeholders are and what
they value?
7
8
Have you partnered with a
local organization that
understands the local
environment?
9
Example: Mercedes-Benz
•
When Mercedes-Benz initially entered the Chinese market,
the company chose a Mandarin Chinese name that sounded
similar to “Benz”: Bēnsǐ.
•
That name, Bēnsǐ, translates to “rush to death” in Mandarin
Chinese.
•
The company quickly adapted, changing its Chinese name to
Bēnchí, which translates to “run quickly, speed, or gallop.”
10
Do you know the fine line
between “gifts” and “bribes?”
11
12
Do you know the long-term
plans on the country in which
to wish to invest?
13
14
Does the “executive class”
truly understand the
“working class?”
15
16
17
Organizations must blend strategy and culture to thrive in today's global landscape. Explore insights from Dr. Wayne Smith on leveraging opportunities and avoiding hidden challenges.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
Strategy and Culture How does an organization leverage opportunities without succumbing to hidden challenges? Strategy and Culture Wayne Smith, Ph.D. Department of Management CSU Northridge Updated: Thursday, February 20, 2025 1
How complete is your vision and how deep is your effort? 3
Do you truly understand the history and depth of culture of another country? 5
Do you know who the stakeholders are and what they value? 7
Have you partnered with a local organization that understands the local environment? 9
Example: Mercedes-Benz When Mercedes-Benz initially entered the Chinese market, the company chose a Mandarin Chinese name that sounded similar to Benz : B ns . That name, B ns , translates to rush to death in Mandarin Chinese. The company quickly adapted, changing its Chinese name to B nch , which translates to run quickly, speed, or gallop. 10
Do you know the fine line between gifts and bribes? 11
Do you know the long-term plans on the country in which to wish to invest? 13
Does the executive class truly understand the working class? 15
