Strategies for Innovation Diffusion and Demand Forecasting
Explore the regulated results of innovation diffusion and demand forecasting, as influenced by state representatives and consumer organizations. Learn about market-driven strategies such as low-cost, differentiation, and niche marketing, along with the principles of demarketing and remarketing. Understand the importance of complemented innovation benefits, measuring substitutes and alternatives, and the C-OAR-SE procedure for scale development in marketing.
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Innovation Diffusion: Demand Forecasting from Attitudes Doc. Ing. Zden k Linhart, CSc. Linhart.zdenek@gmail.com Send innovation report at https://predictive.mautic.net/feedback
Recall standards of innovativeness - Results of innovation diffusion are regulated by state representatives, consumer organisations, demand driven product testing on web analytics and certifications according to ISO 9001. - Market driven strategy fits intentions, theories, deductions and inductions of individual observer to theoretical patterns, constructs or strategies, which are understandable for others, especially: - low cost strategy with principal of generic marketing, which reconstructs a supply chain, - differentiation strategy with principle of standardisation according to homogenious needs of market segment, - focusing with principle of adaptation to heterogeneous or changing needs of customer - demarketing with principle of diversification and specialisation - remarketing with principle of forgotten bad experiences, - niche marketing with MBO principal: 1st step - protect borders of the market niche, 2nd step - maximise and use potential of the market niche, 3rd step - move borders and 4th step - repeat the cycle from step one - challenger's marketing with principal of external financial used backing under selling concept, - market leader's marketing with principal of penetration - follower's marketing with principal 'avoid mistakes of market leader', - MNC's marketing with principal: "DRIFT" (do it right first time) according to Uppsala model - born global's marketing principal "sell as first today, latest till three years denies Uppslala model. Start to select proper sources from innovators, imitators, early and late majority and laggards. Quantify product and market testing indices including of its its attributes for diffusion of innovations.
COMPLEMENTED INNO BENEFITS Invisible impersonal, but manipulated variables of alternatives, which are selected according to turnover of innovation (Bass, 1969) Visible competitive variables, with associated hype, investments and subsidies (Fenn, 2007) Sense (1 - elephant) of creative destruction cumulating alternative sources Sense (2) of complemented benefits from and for partners (mouse) or hype around subsidies by competitors and representatives (predator) Imitators Inovators CUMULATION OF MANIPULATED VARIABLES HYPE OF COMPETING VARIABLES TABOO
C-OAR-SE measuring substitutes and alternatives ROSSITER, J. R. The C-OAR-SE procedure for scale development in marketing. International Journal of Research in Marketing, 19, (2002): 305 335. Construct definition Object & Rater identification Scale formation Enumeration & reporting Cumulative performance starts from Enumeration & reporting up Complementary benefits develop from Construct definition down Otherwise comes substitution or other alternative No competition has appeared yet around innovation
Growth was Institucionalised by Acceptance of Instrumental Values Replacement of non-renewable resurces from waste (circular economy) Replacement of positive by relationship methodologies Replacement of stakeholders by innovators -- by physical mobility -- by retraining of defensive into innovative attitudes.
Tick proper level of your logic on progress list, please (H1: Variables listed above formulated end are explaining motives and below are showing normative results. (I am still developing. )) selfpushing -4 complaint -3 activity -2 plagiarism -1 homeostase 0 formulated end 1 competitive 2 alternative 3 substitute 4 serving 5
Origin of demand for innovation was found at: (H2: Variable other source excludes plans of both author and partners (due to shoulds or lasting desire)) double concrete factor 2 validated questions 4 budgets 6 methods, record grids 5 other source 0 my plan 3 my self-evaluation 1
Tick the currently quantified internal attribute of estimated demand for innovation (Use ctrl click to mark second of double concrete keywords, please): (H1.1: The higher value of motivational variables the higher personal income in developer society. If denied, the higher use of impersonal factor the better income in developing society. (H2.1: The higher instrumental communication skills the higher frequency of activities and value of results) lasting desire explained motive explained process explained example explained perspective explained impersonal activity explained impersonal factor result caused by scenario result caused by passion result is caused by logic result is caused by good or bad will result caused by impersonal factor result caused by practicing norm (hand shake) denied incongruent (joke) action (smile) tolerated corruption in organisation 6 8 9 10 12 13 14 15 17 18 1 20 2 3 19 moral act or abstention result caused by cummulation result caused by common sense result caused by evaluation 4 21 16 11
Tick the currently quantified external roles for estimation of demand for innovation, please: (H1.2: The higher values of normative results the more of its developers are denied) (H2.1 The higher instrumental skills the easier implementation) Replacement of institution by tools of innovators 1 share of parasiting and innovative subject 2 newly born isolated from maintained subjects 3 replacement of profiting by parasiting subjects 4
Failure can be caused by detail. Mark used double concrete keyword, please. (H2.2.1: The higher instrument l skills the higher value of double concrete variables) Maintenance was subtraced from growts 1 Synonyms are not present. List of substitutes ws maximized 2 Undemanded supplies, idle activities, efforts and comments of uninvolved observer were excluded The lower costs the higher quality Outstanding value of respondent justifies plan 3 4 5 Plans of partners complementing each other above entry threshold 6 Number of plans of partners has reached movement value Critical factors have received idle value of non-critical ones 7 8 Time for subjective proposals was saved 9
Would you consider institutionalised calls for projects as bad (1) or good (7)? (H2.2.2: The higher institucional attitudes the lower personal skills (H1)) Bad 1 1 2 2 3 3 4 4 5 5 6 6 Good 7 7
Would you consider institutionalised calls for projects (or principle of programing) as unfavourable (1) or favourable(7)? (H2.2.3: The more negative attitudes to disfavorising persons the lower instrumental skills of respondent(H1)) Unfavourable 1 1 2 2 3 3 4 4 5 5 6 6
Would you consider institutionalised calls for projects (or principle of programming) as negative (1) or positive (7)? (H2.2.4: The more pozitive attitudes towards failure the better quantified double concrete keywords) Negative 1 1 2 2 3 3 4 4 5 5 6 6 Pozitive 7 7
I am offering to partners quantified: (H3 Promotional plan brings higher profit than results of marketing research H3.1 The more positive attitudes towards failure the higher costs of promotion) Standard 0 Affect 1 Slogan 2 Loyalty 3 Event 4
Partners recognize negative from positive values at following list: (H3.2 The more positive attitudes to failures the better performing partners) Performance without satisfaction of needs -3 Performance without value -2 Value without performance -1 Resources covering needs 1 Implemented innovation 2 Redistributed idle resources 3
H2.2.2 H3 (support of restart of innovation) H3.1 Method Double concrete supported wish H2.2.4 (WKR) H2 (exceeded results) H1 (results explained) Scenarion of creative destruction Scenario of war economy H3.2 H2.2.1 H2.1 (n stroje) H1.1 (understanding) H1.2 (denying) Significant results Budgeted results
Name topic Lucie decrease waste by edible packaging better than skin of cucumber Premalatha functional raw broccoli - gives more skills, weight loss, good for skin than other vegetables. Eric Robot human interface Elisa energy : creation of a luminous tree (with DNA modification) Margot Pain removal Henri gastronomic restauration based on an economy of scale for people who cannot ( fat, overweight) help themself sense by pain cumulation Maud Self promotion and personal identity protection Maryline a mirror projecting diffrences between own perception of make- up from perception of others. In s Transforming car saving time of standing in ques Yohan playful motivation Kevin opinion leader Tiphaine - A way to follow and use our pet medical data for its performance Harmony - A way to pay by car keys due tio NFC chip inside. Customers can use key as tracking device checking servants using their car and their performance. Marie, a way to explore inside human body and prevent disease by contrasting pictures of video cap cameras for diagnosis Linda: Increased turnover ov cold ironing equipment due to promotional message Andrianina. Market segment of heart beet and blood pressure measuring facility will be offered to improve their performance by wearing the belt and watches through central data processing.
NAME COMPETITIVE VARIABLE MANIPULATED VARIABLES BLEVAS MARYLINE Sold beauty perception of others camera, opinion of trainer, makeup, digital, interactive screen CASTELAIN KEVIN CHOUROUQ INES Saving time in jam (30 sec; fit ; function) Shape transformation (robot), storage of spare parts, manipulators, steering mechanism DUPONT MARGOT Removal pain Heels, chronic pain and person not feeling pain, muscle tension DUTHOIT HENRI No obesity realised by Fast food market Forth Nutritional values, eaters will have to obey: volume, sugar, fat, proteines carbon to protein ratio ETWEIN LUCIE Decrease waste: digestion Edibility, oxydation, diatetic effect; roughage GLAD YOHAN Short time of change of attitude gaming, stress: joy, skill time spent for product manufacturing LEPICIER MAUD self-esteem or identity protection Improve self-promotion; learning time OCCHIO MARIE Fidelity of picture Models of organs; shades, cuts, darkness, Contrasting patterns PERQUIN ELISA RAKOTONDRAVONY LUCIENNE Web application preventing heart atack Watch, medical urgency, data mining REGINE ERIC Survival rate Shortening shock, Operator situation awareness, HRC (Human Robot Coordination) RICATE TIPHAINE Improve pet performance, immediatly stop intention of dog Drugs, food, therapy, massages, love, pleasent area SIMON KEVIN Bargain, , followers, credibility, Volume discount, traceability, price/quality ratio. CoO cost of ownwership
Findings and plans Recall previous comments here List derived variables, its sources and questions here: .. List expected answers here: .. I. Name of innovation .......Topic> fast learning..(put topic here and replace it by final tested factor, which will be put into standard and improves prodct success). Source findings: (Cite source keywords- time, list of factors, sorted, construct, object, attribute, scale, evaluation. , its values hours, money, marks/ experiences with source values of tested factors examples of born globals) ... http://ac.els-cdn.com/S1877050915009242/1-s2.0- S1877050915009242-main.pdf?_tid=8bce0c2e-e6d3-11e6-88dc- 00000aab0f6c&acdnat=1485770874_5f50418f299d644a718112d43c859205 ......IoT, INDICES SCANNING POSITION, FITTING IT WITH ORDER. OPTIMISING LOGISTICS....... The single obligatory question> What experience do you have with time of learning ? II. I personally plan to reach by innovation ..TO SELL PACKED PRODUCTS THROUGH OPEN SOURCE SOFTWARE LIBRARY. (insert the name and effect of competitive factor improving product performance) List manipulated variables:...GPS CO/ORDINATES, iBEACON, object properties, order........ III. Each of three different project partners may use my tested factor with following effects: III. a: Promotion, sales, and research partners:......You can make money by promotion of IoT replacement of labour power from storage ............................................ III.b: Creditors, owners, managers, and partners from other business: save salaries of workers, social infrastructure by IoT ..................... III.c: Grant agencies with ideology, policy or theory based oobjectives:..........EIP- manipulator bringing elderly or walkers, eventually with some dissease back home ............................ List used standard tools as budgets, validated questions, analytics, norms or methods here:
Examination criteria - points Topic is new, fulfilling positive expectations -3 Feasibility of planed reach of positive expectations appears in both question and answer - 5 Both question and answer are quantifying competitive and manipulated variables - 10 Both competitive and manipulated variables appear in call for project participation - 15 The more partners the bigger market share from recent competitors for substitute or alternatives - 20
NAME MARK DATE BLEVAS MARYLINE 6 8 3.2.17 8.2.17 CASTELAIN KEVIN 0 10 - 10 3.2.17 7.2.17 9.2.17 CHOUROUQ INES 2 10 - 10 3.2.17 - 7.2.17 9.2.17 DUPONT MARGOT 7 10 - 13 3.2.17 7.2.17 8.2.17 DUTHOIT HENRI 6 - 11 3.2.17 - 9.2.17 9.2.17 ETWEIN LUCIE 8 - 13 3.2.17 7.2.17 GLAD YOHAN 8 - 12 3.2.17 - 9.2.17 LEPICIER MAUD 8 15 3.2.17 8.2.17 OCCHIO MARIE 7 - 15 3.2.17 - 5.2.17 PERQUIN ELISA 8 10 - 15 3.2.17 - 5.2.17 6.2.17 RAKOTONDRAVONY LUCIENNE 7 8 9 3.2.17 6.2.17 8.2.17 REGINE ERIC 17 5.2.17 RICATE TIPHAINE 6 - 13 3.2.17 8.2.17 SIMON KEVIN 7 11 - 15 3.2.17 8.2.17 9.2.15 SURESH PREMALATHA 17 3.2.17 TRAD LINDA 7 - 10 3.2.17 8.2.17 VIGNERON HARMONY 10 10 - 15 3.2.17 7.2.17 9.2.17
